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    <P ALIGN=RIGHT><B><I><FONT SIZE="-2" FACE="Arial">GMAT scores</FONT></I></B>&nbsp;&nbsp;<I><U><FONT
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    <P><B><I><FONT FACE="Arial">A 780 and you're in, right?</FONT></I></B></P>

    <P><B><FONT SIZE="-1" FACE="Arial">Sorry, not quite. One of the
    biggest misperceptions that applicants have is that a high GMAT
    score alone somehow confers &quot;most favored applicant&quot;
    status on them. The fact of the matter is that most who apply
    to a top school have good GMAT scores, and many have exceptional
    ones. Yet we've interviewed countless prospective students who
    honestly believe that a score in the 700s is almost a guarantee
    of admission to their top choice. They tell us their score and
    then fall silent, as if expecting us to heap praise on them for
    their accomplishments in this area.  Needless to say, they're
    still waiting. Yes, the GMAT is important. It's important to
    do well and to get within a certain range of your targeted school's
    average score for admitted students, at which point the GMAT
    becomes a non-issue. You've proven you have certain capabilities,
    but not much more than that. Should you bother studying? If you're
    applying to one of the top schools and you're reasonably certain
    that you can get a score solidly in the upper 600s, then your
    time would be better spent elsewhere. The time and effort required
    to incrementally raise your score another ten or twenty points
    is simply not worth it. Why not? Well, while the GMAT is the
    one standardized measure of your academic capabilities, it's
    important to do as well as your peers so that the committee doesn't
    have to wrestle with the issue of whether or not you can handle
    their rigorous MBA curriculum. Acing the exam helps solidify
    your position as a candidate who &quot;walks on water,&quot;
    as long as all your other accomplishments are equally stellar.
    However, if you're within the range of a school's average score,
    retaking the test and doing better will not improve your chances.
    If you're iffy, it won't put you over the top. If the rest of
    your application isn't up to par, a higher GMAT won't get you
    in either. This is not the make-or-break point; struggling to
    eke out an extra ten points on your score will simply not give
    you a competitive advantage. If a school's average score is 710,
    aim for a score within 50 points above or below that, and you'll
    be in good shape.</FONT></B></P>

    <P><B><FONT SIZE="-1" FACE="Arial">Since schools report the average
    GMAT scores of their incoming classes, the GMAT remains a benchmark
    through which b-schools will compete with each other, thus maintaining
    the role of this exam in the admissions process. The best way
    to jump this hurdle is to prepare adequately for the test, take
    it once, get a score in at least the upper 600s, and then stop
    worrying about it entirely. While a low score will raise some
    concerns with the admissions committee and is something to be
    avoided at all costs, a high score in and of itself will never
    be enough to get you in.</FONT></B></TD> 
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