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<table class="e2ma-block-outer" id="block_zvcnvysr" style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr> <td style="padding-bottom:2px"></td> </tr> <tr> <td class="e2ma-wrapper" style="padding-right: 2px;padding-bottom: 2px;padding-left: 2px" valign="top"> <table style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr> <td class="e2ma-holder" style="padding: 0;background-color: transparent" valign="top"> <table style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0"> <tbody><tr><td valign="top"><table style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0"><tbody><tr> <td class="e2ma-image-td" style="text-align: center; padding: 10px 5px 10px 10px; " valign="top"> <img alt="" src="20140201ArchiveAgenda_files/c30c71e81a878e721d9fa67c_190x110.jpg" style="display: block" border="0" height="110" width="190"> <table style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0"> <tbody><tr> <td class="e2ma-image-caption e2ma-content-block" style="text-align: center;font-family: Helvetica, Arial, sans-serif;padding: 13px 3px 3px 3px" width="190"> <div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; color: rgb(87, 28, 0)"><span class="e2ma-style" style="font-size: 12px"><strong>EFFECTIVE INTERNET USE: LESS LIKE MASS MARKETING, MORE LIKE FOREIGN RELATIONS</strong></span></span></div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial,Helvetica,sans-serif; font-size: 12px; color: rgb(26, 63, 170)"><strong><em>By Nathan Mishler</em></strong></span></div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br></span></div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>PREMISE:</strong></span></div>
<div style="text-align: left">
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"> <strong>*</strong> The internet provides new opportunities that would have been impossible ten years ago. </span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"> <strong>*</strong> It is critical to have a plan, centered on interaction, that engages your clients through the internet</span></div>
</div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>WHO</strong></span></div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>*</strong> Everyone</span></div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>WHY</strong></span></div>
<div style="text-align: left">
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px">Connecting with communities on the web can give you a wide range of benefits:</span></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>*</strong>
Community action –You can creatively engage individuals you will
probably never meet to think through common solutions, while spreading
your message.</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>*</strong> Strengthen identity – Interaction with online communities will make you visible on the international level instantaneously.</span></div>
<span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> </span></div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>BUT</strong></span></div>
<div style="text-align: left">
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px"><strong> *</strong> You are not just talking AT a "faceless mass" of age, gender, regions</span></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> *</strong> Existing communities of people have their own ways of thinking, acting, etc</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> *</strong> Your plan should contain:</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>-</strong>Which communities would benefit from touching you?</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>-</strong>How does that community communicate with each other?</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> *</strong> Examples:</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong> -</strong>Bad:
A famous candy brand accidentally made it so anyone could put ANY 140
character text on their front page. This led to profanity on their
primary website. </span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px"> <strong>-</strong>Good:
Add campaign for Old Spice… A series of wacky commercials took the
internet by storm. Old Spice visited a web forum, soliciting QUESTIONS
from an international audience. For a full day Old Spice responded to
all question with a quick video they shot right in that time. This led
to solid good will.</span></span></div>
<span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><br>
</span></div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>ABOVE ALL: BE HUMAN</strong></span></div>
<div style="text-align: left">
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px"><strong> *</strong> Your past and future clients / allies see you as a Personality.</span></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px"><strong> *</strong> People expect to talk to you. Encourage them. Show that you are listening.</span></span></div>
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</div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>NEXT STEPS</strong></span></div>
<div style="text-align: left">
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px"><strong> *</strong> Find and listen to communities constantly, reporting back on a calendar basis.</span></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> *</strong> Research those internet communities that might touch your business.</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px"><strong> *</strong>
Important: plans do not need to be large scale. Small plans, that
leading to new implementation, will have a powerful effect on the
internet.</span></span></div>
<br>
</div>
<div style="text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px">Nathan Mishler is part of
<a data-name="Studio Cypher" data-type="url" href="http://e2.ma/click/xkbsf/lr8wae/t9jszb" style="font-weight: normal;font-weight: normal;font-weight: inherit; width: 190px; height: 110px">Studio Cypher</a>, a company which partners with organizations to improve lives through games and other online interactions. </span></span></div>
<div style="text-align: left"></div></td> </tr> </tbody></table> </td> <td class="e2ma-image-td" style="text-align: center; padding: 10px 10px 10px 5px; " valign="top"> <img alt="" src="20140201ArchiveAgenda_files/5e77faf9f286895fb8304349_205x39.jpg" style="display: block" border="0" height="39" width="205"> <table style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0"> <tbody><tr> <td class="e2ma-image-caption e2ma-content-block" style="text-align: center;font-family: Helvetica, Arial, sans-serif;padding: 13px 3px 3px 3px" width="205"> <div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; text-align: center; line-height: 14.3px"><span class="e2ma-style" style="vertical-align: baseline; font-size: 15px; color: rgb(255, 255, 255); background-color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif"> <strong>FEBRUARY 2014</strong> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; text-align: center; line-height: 14.3px"><br>
</div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica,Arial,sans-serif; text-align: left; line-height: 14.3px"><br>
</div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; text-align: left; line-height: 14.3px"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>INTERNET MASTER TARGETS</strong></span><span class="e2ma-style" style="vertical-align: baseline; font-size: 13px; font-family: Arial, Helvetica, sans-serif; color: rgb(83, 15, 42)"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; color: rgb(89, 6, 0)"><strong> <br>
</strong></span></span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; text-align: left; line-height: 14.3px"><br>
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<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; text-align: left; line-height: 14.3px"><div><div style="line-height: 14.3px"><div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px; color: rgb(87, 28, 0)"><strong>PREMISE</strong></span></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> *</strong>
Internet usage is now a universal business necessity. As a result any
entity without a comprehensive internet plan is flying blind and
potentially losing value.</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>PURPOSES</strong></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>*</strong> The Purposes for Internet usage have shifted / blurred / accelerated rapidly in the past several years</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>TARGETS</strong></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>*</strong>
In the new reality of the ‘Net’, competition for discretionary time is a
constant. This calls for a well-planned overlay to all other forms of
endeavor and engagement.</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>*</strong> Methods are evolving too rapidly for previous rules to hold:</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> 1.</strong> How often and in what ways are we and our clients using the ‘Net’?</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> 2.</strong> How have we factored this into our Presentation of how we wish to be perceived?</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> 3.</strong>
Who is advising us on which aspects of web usage? How often?
In what way? (Examples: Transactions / Interaction / Image)</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> 4.</strong> How else might we make use of the ‘Net’ as a platform and tool on an ongoing basis?</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>MARKETING METHODS</strong></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">A Web-based Plan should provide <strong>Direct Competition</strong>
for “Traditional” “Live” Marketing interactions / functions with set
“On-Line” standards and methods with EXAMPLES including (at a
minimum):</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> * BUSINESS MEETINGS</strong></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> * TRAINING</strong></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> * CALENDAR-BASED PERSONAL INTERCONNECTION</strong></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong> -</strong>For and between Individuals and Entities</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong> -</strong>In Networks</span></div>
<div><br>
</div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">As a result SOCIAL-INTERACTION MEDIA functions should be redefined simultaneously</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>*</strong> As a primary-direct marketing tool</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>*</strong> As marketing support to all other methods </span></div>
<div><br>
</div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong>Internet Usage is competing with Print / Broadcast (Both Open / Cable) and winning</strong></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>*</strong> Connected to / in all print and packaging (all MUST have links embedded)</span></div>
<div><br>
</div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><strong>New methods are being developed / discovered daily</strong></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>NEXT STEPS</strong></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>1.</strong> Assess your Web Presence (more than just the look of your site) with “Two sets of eyes” at a minimum</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>2.</strong> Draft a Web Strategy Plan with ‘Targets’ for self, team and overall organization</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>3.</strong> Secure third-party assistance to comprehend and enhance you presence and use on a rolling basis</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>4.</strong> Implement and measure key elements</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> <strong>5.</strong> Re-assess / reset following a calendar sequence</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><span class="e2ma-style" style="color: rgb(87, 28, 0)"><strong>NOTE:</strong></span> <strong>Do
NOT take ‘Net’ planning and implementation for granted. THIS APPLIES TO
BOTH ORGANIZATIONS AND INDIVIDUALS wishing to advance.</strong></span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">On our website is a more expansive version of this article, including an Opening Checklist click HERE.</span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
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</td> </tr> </tbody></table> <div class="e2ma-combo-content" style="font-size: 12px;line-height: 1.5"> <div style="vertical-align: baseline; font-size: 13px; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 13px"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; text-decoration: underline; color: rgb(26, 63, 170)"><em><strong><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif">Focus on the Future</span></strong></em></span></span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><strong><span class="e2ma-style" style="vertical-align: baseline; font-size: 13px"><span class="e2ma-style" style="vertical-align: baseline; font-size: 15px"><span class="e2ma-style" style="vertical-align: baseline; font-size: 15px; color: rgb(87, 28, 0)">Guest Predictions:</span></span></span></strong></span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 13px; font-family: Arial, Helvetica, sans-serif"><strong><span class="e2ma-style" style="vertical-align: baseline; font-size: 15px"><span class="e2ma-style" style="vertical-align: baseline; font-size: 15px; color: rgb(87, 28, 0)"></span></span></strong></span><strong><span class="e2ma-style" style="vertical-align: baseline; font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="vertical-align: baseline"><span class="e2ma-style" style="vertical-align: baseline; color: rgb(89, 6, 0)"><span class="e2ma-style" style="vertical-align: baseline"><span class="e2ma-style" style="font-size: 15px"></span></span></span></span></span><span class="e2ma-style" style="vertical-align: baseline; font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="vertical-align: baseline; color: rgb(87, 28, 0)"><span class="e2ma-style" style="font-size: 15px">Thaddius J. Carvis </span></span></span></strong></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; color: rgb(26, 63, 170)"><em>Guest Predictions is a regular feature in which we ask leaders in a number of professions a set of questions that affect us all.</em></span> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><div><div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px"><em><span class="e2ma-style" style="color: rgb(87, 28, 0)"><strong>Thaddius J. Carvis (Ted)</strong>, U.S. and International Patent & Trademark Attorney</span></em></span></span></div>
<div>
<div><br>
</div>
<div><span class="e2ma-style" style="color: rgb(87, 28, 0)"><em><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">The
<a data-name="Law Offices of Thaddius J. Carvis" data-type="url" href="http://e2.ma/click/xkbsf/lr8wae/91kszb" style="font-weight: normal;font-weight: normal;font-weight: inherit">Law Offices of Thaddius J. Carvis</a>
was established in 2003 in Leesburg, Virginia, a suburb of Washington,
D.C., near the high technology corridor surrounding Dulles International
Airport.</span></em></span></div>
<div><span class="e2ma-style" style="color: rgb(87, 28, 0)"><em><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></em></span></div>
<div><span class="e2ma-style" style="color: rgb(87, 28, 0)"><em><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">Ted
has over 40 years of experience in intellectual property law and began
his career in the United States Patent & Trademark Office after
graduating from the University of Wisconsin with a degree in Chemical
Engineering. </span></em></span></div>
<div><span class="e2ma-style" style="color: rgb(87, 28, 0)"><em><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></em></span></div>
<div><span class="e2ma-style" style="color: rgb(87, 28, 0)"><em><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">Mr.
Carvis was an examiner in chemical technologies in the U.S. Patent
Office and served there as a law clerk to the Board of Appeals while
attending law school in the evenings and graduating high in his class.
He is a member of the Virginia and Connecticut Bars. </span></em></span></div>
<div><span class="e2ma-style" style="color: rgb(87, 28, 0)"><em><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></em></span></div>
<div><span class="e2ma-style" style="color: rgb(87, 28, 0)"><em><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">While
in Connecticut, he was president of the Connecticut Patent Law
Association and worked with leading lawyers for over ten years putting
together a popular and widely attended Joint Seminar produced by
Connecticut and the New York, New Jersey and Philadelphia Intellectual
Property Law Associations. He is currently vice president of the
Northern Virginia Patent Lawyers Club</span></em></span><em><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px"><span class="e2ma-style" style="color: rgb(87, 28, 0)">.</span></span></span></em></div>
</div>
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<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; color: rgb(87, 28, 0); font-family: Arial, Helvetica, sans-serif"><strong>Q: </strong></span><strong><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px"><span class="e2ma-style" style="color: rgb(87, 28, 0)">What do you see as the key emerging uses of the internet for an Attorney</span></span></span><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; color: rgb(87, 28, 0); font-family: Arial, Helvetica, sans-serif">?</span></strong></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"><strong>A:</strong> </span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">Wider
use of video conferencing and document sharing. There remains a wide
gap between a face-to-face meeting and one done by telephone. Bigger
screens and better software will be available to facilitate joint
viewing and mark up of documents as we do in face-to-face meetings.</span><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; color: rgb(87, 28, 0); font-family: Arial, Helvetica, sans-serif"><strong>Q: </strong></span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(87, 28, 0)"><strong>What surprising applications of the Internet have you found in your field as an Attorney?</strong></span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"><strong>A:</strong> </span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">I
am not usually surprised, but I have definitely been pleased to see
long-time professionals adopt the technology so that they are not in a
class that needs special care. I am also pleased that the government
agencies I deal with provide in-depth access to files.</span><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; color: rgb(87, 28, 0); font-family: Arial, Helvetica, sans-serif"><strong>Q: What have been the "Best Uses" of the Internet for you?</strong></span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"><strong>A:</strong> </span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">Quickly
coming up with good answers to questions. We can easily find opinions
and data to support them on most subjects. Removing the barrier that
foreign languages imposed is invaluable.</span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"><strong><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; color: rgb(87, 28, 0)">Q: What should be avoided when dealing with the Internet?</span></strong> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"><strong>A:</strong> </span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">Giving
in to the temptation to quickly give an opinion that wouldn’t have been
possible in days when you had to write it out and review the typed
version. Reflection remains an important part of good communication.</span><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; color: rgb(87, 28, 0); font-family: Arial, Helvetica, sans-serif"><strong>Q: Which next steps might you recommend for all of us to take? </strong></span></div>
<div style="vertical-align: baseline; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="vertical-align: baseline; font-size: 13px; line-height: 14.3px; text-align: left"><span class="e2ma-style" style="vertical-align: baseline; font-size: 12px; font-family: Arial, Helvetica, sans-serif"><strong>A:</strong> </span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">First,
check out what is available to help you with your needs. It is easy to
write a real language question for a search engine. Almost every
question has been asked and answered by several people. Then, when you
read about new technology and think of how it may apply to your work,
follow up on the detail.</span></div>
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</td><td class="e2ma-layout-column-sidebar e2ma-design-option-right-sidebar" data-e2ma-styles="background,border-left,border-right" style="background-color: transparent" valign="top" width="30%">
<table class="e2ma-block-outer" id="block_kvfzmisg" style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr> <td style="padding-bottom:5px"></td> </tr> <tr> <td class="e2ma-wrapper" style="padding-right: 5px;padding-bottom: 5px;padding-left: 5px" valign="top"> <table style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr> <td class="e2ma-holder" style="padding: 0;background-color: transparent" valign="top"> <table style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr> <td style=" padding: 10px 10px 10px 10px; " valign="top" width="100%"> <div style="mso-table-lspace:0;mso-table-rspace:9" align="center"> <img alt="" src="20140201ArchiveAgenda_files/99fcfde513da3588d7998366_122x175.jpg" style="display: block" border="0" height="175" width="122"> </div>
</td> </tr> </tbody></table> <div class="e2ma-combo-content e2ma-content-block" style="font-size: 12px;line-height: 1.5"> <div class="e2ma-p-div" style="display: block;margin-bottom: 10px;font-size: 12px;line-height: 1.5;font-weight: normal;text-align: left; line-height: 13.2px"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; color: rgb(26, 63, 170)"><strong>Marc Chinoy<br>
President's Letter</strong></span></div><div class="e2ma-p-div" style="display: block;margin-bottom: 10px;font-size: 12px;line-height: 1.5;font-weight: normal;text-align: left; line-height: 13.2px"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px">“The time has come the Walrus said…”</span></span>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">This month’s Agenda takes focus on the internet (yet again) as a critical factor in all of our lives.</span></div>
<div><br>
</div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">Yes… we all have an understanding of what the potential for the internet might be.</span></div>
<div><br>
</div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">And Yes…</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">There are many plans, approaches and core strategies in existence.</span></div>
<div><br>
</div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">But…</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">If
the Budgeting Process, Strategic Planning, and Internet Push float
separately from each other, we place our groups at risk… not necessarily
because any one of these elements floating by itself will automatically
fail, but because a lack of coordinated thinking makes it difficult to
capture the broadest central value.</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"><br>
</span></div>
<div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">The
AGENDA newsletter was formed as a means of bringing together common
thinking and new approaches. YOUR thoughts on these subjects are
very much sought after by all of us who both write and read these words…
and I personally look forward to hearing and (if I am fortunate)
discussing your thoughts.</span></div>
<div><br>
</div>
</div><div class="e2ma-p-div" style="display: block;margin-bottom: 10px;font-size: 12px;line-height: 1.5;font-weight: normal;text-align: left; line-height: 13.2px"><strong><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="color: rgb(26, 63, 170)">Best Wishes,<br>
</span></span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="color: rgb(26, 63, 170)">Marc Paul Chinoy</span></span></strong> </div></div>
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<table class="e2ma-block-outer" id="block_hxvgncmz" style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr> <td style="padding-bottom:5px"></td> </tr> <tr> <td class="e2ma-wrapper" style="padding-right: 5px;padding-bottom: 5px;padding-left: 5px" valign="top"> <table style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr> <td class="e2ma-holder" style="padding: 0;background-color: transparent" valign="top"> <table style="font-family: Helvetica;font-size: 12px" align="center" border="0" cellpadding="0" cellspacing="0"> <tbody><tr> <td class="e2ma-image-td" style="text-align: center; padding: 10px 10px 10px 10px; " valign="top"> <img alt="" src="20140201ArchiveAgenda_files/b76d2123c0f1b96a5d1e60a6_155x227.jpg" style="display: block" border="0" height="227" width="155"> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table>
<table class="e2ma-block-outer" id="block_esemvnkz" style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr> <td style="padding-bottom:5px"></td> </tr> <tr> <td class="e2ma-wrapper e2ma-image-td" style="padding-right: 5px;padding-bottom: 5px;padding-left: 5px;font-size: 12px;line-height: 1.5" valign="top"> <table style="font-family: Helvetica;font-size: 12px" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr> <td class="e2ma-holder" style="padding: 0;background-color: transparent" valign="top"> <div class="e2ma-content-block"> <div style="line-height: 16.9px; text-align: left"><span class="e2ma-style" style="font-size: 16px; color: rgb(87, 28, 0)"><strong><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif">BizSpeak!</span></strong></span></div>
<div style="line-height: 16.9px; text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><br>
</span></div>
<div style="line-height: 16.9px; text-align: left"><span class="e2ma-style" style="font-size: 12px; font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="color: rgb(26, 63, 170)">Winner of the Month:</span></span></div>
<div style="line-height: 16.9px; text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px"><span class="e2ma-style" style="color: rgb(26, 63, 170)"><strong>Nathan Mishler</strong></span>,
<a data-name="Studio Cypher" data-type="url" href="http://e2.ma/click/xkbsf/lr8wae/pulszb" style="font-weight: normal;font-weight: normal;font-weight: inherit">Studio Cypher</a></span></span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: rgb(26, 63, 170)"><strong> </strong></span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><strong><span class="e2ma-style" style="font-size: 12px"><span class="e2ma-style" style="color: rgb(16, 44, 123)"></span> </span></strong></span></div>
<div style="line-height: 16.9px; text-align: left"><span class="e2ma-style" style="font-size: 12px; font-family: Arial, Helvetica, sans-serif"><br>
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<div style="line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-size: 15px; color: rgb(87, 28, 0); font-family: Arial, Helvetica, sans-serif"><strong>“</strong></span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 15px; color: rgb(87, 28, 0)"><strong>Tone Deaf</strong></span><span class="e2ma-style" style="font-size: 15px; color: rgb(87, 28, 0); font-family: Arial, Helvetica, sans-serif"><strong>!”</strong></span></div>
<div style="line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-size: 12px; color: rgb(87, 28, 0); font-family: Arial, Helvetica, sans-serif"><strong>Definition:</strong></span></div>
<div style="line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">Unable to hear or comprehend concepts, issue or opportunities outside a narrow range of beliefs</span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> </span><br>
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<div style="line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-size: 12px; color: rgb(87, 28, 0); font-family: Arial, Helvetica, sans-serif"><strong>Related Terms:</strong></span></div>
<div style="line-height: 14.3px; text-align: left"><div><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif"><span class="e2ma-style" style="font-size: 12px">“Blind to the facts”, “Singing the same old song”, “Self-involved.”</span></span><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px"> </span><br>
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<span class="e2ma-style" style="font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-size: 12px; color: rgb(87, 28, 0); font-family: Arial, Helvetica, sans-serif"><strong>How it Sounds:</strong></span></div>
<div style="line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px">“George is incredibly ‘Tone Deaf’ when it comes to the value of the Gulf Coast properties.”</span><br>
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<div style="line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-size: 12px; font-family: Arial, Helvetica, sans-serif"> </span></div>
<div style="line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-size: 12px; font-family: Arial, Helvetica, sans-serif">Don't forget to send us your BizSpeak to: </span></div>
<div style="line-height: 14.3px; text-align: left"><span class="e2ma-style" style="font-size: 12px; font-family: Arial, Helvetica, sans-serif">
<a data-type="email" href="mailto:[email protected]?subject=TRG%20Newsletter%20Bizspeak" style="font-weight: normal;font-weight: normal">[email protected]</a></span></div>
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<a data-name="Click here" data-type="url" href="http://e2.ma/click/xkbsf/lr8wae/5mmszb" style="font-weight: normal;font-weight: normal">Click here</a> to check out the BizSpeak book!</span></span></div>
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<div class="e2ma-p-div"><font color="#FFFFFF" face="Verdana, Arial, Helvetica, sans-serif" size="1">The Regis Group, Inc.<br>
102 North King Street <font color="#B49A00">|</font> Leesburg, VA 20176 <font color="#B49A00">|</font> </font><font color="#FFFFFF" face="Verdana, Arial, Helvetica, sans-serif" size="1">703 777-2233 <font color="#B49A00">|</font>
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