KGRKJGETMRETU895U-589TY5MIGM5JGB5SDFESFREWTGR54TY
Server : Apache/2.4.62
System : FreeBSD fbsdweb2.web.rcn.net 14.1-RELEASE FreeBSD 14.1-RELEASE releng/14.1-n267679-10e31f0946d8 GENERIC amd64
User : www ( 80)
PHP Version : 8.3.8
Disable Function : NONE
Directory :  /domains/theregisgroup/ourPress/htm/

Upload File :
current_dir [ Writeable ] document_root [ Writeable ]

 

Current File : /domains/theregisgroup/ourPress/htm/20110401ArchiveAgenda.htm
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<!-- saved from url=(0083)http://app.e2ma.net/app2/campaigns/archived/19471/1c62125e2bdd961ff8f40babc5a802b7/ -->
<html xmlns="http://www.w3.org/1999/xhtml"><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8">

<meta name="title" content="New Affiliates announced and Gloucester, MA Mayor Kirk is interviewed in the April Agenda">
<meta name="description" content="PLEASE SAY HELLO TO THE NEW TRG AFFILIATES! We are all pleased to call them part of our group. Carol Beckham Georgia Planning, governance and alliance management for telecoms, software development and IT interests both regional and national; issue resolution and guidance for telecom and IT leaders. Guy Blumberg New York Assessment, restructure and advanced planning for sales, marketing and fund raising efforts for both for-profit and not-for- profit organizations. Bob Chirles Virginia Leadership development and strategic planning for teams that support complex government entities; advising leaders of multiple interests on how to work together toward common goals; assisting elected officials in assessing and resolving difficult community issues. Daniel Clemens Maryland Support to individuals and organizations seeking to place media/press messages; enhancing the ongoing message development and press-relations of business and association leaders; Provide executive training related to press and media relations. Richard Storey Virginia Short term turn-around for professional societies and trade associations with difficulties, as well as the provision of advice regarding, and adjustments to, the governance and marketing of societies and associations both regionally and nationally. Eric Zimmerman Virginia Focus on contract &amp; real estate law as an attorney, now broadened to provide business advice related to ...">
<link rel="image_src" href="https://d2mxsxvdlyuhqy.cloudfront.net/legacy_mailing/19471/1c62125e2bdd961ff8f40babc5a802b7">
<title>New Affiliates announced and Gloucester, MA Mayor Kirk is interviewed in the April Agenda</title>
<style>
body, html { margin: 0; padding: 0; }
#e2ma-join { 
	position:fixed;
	bottom:0; 
	left:0;
	background:#EEE;
	border-top:1px solid #CCC;
	width:100%;
	padding:10px;
	text-align:center;
	color:#333;
	font:11px verdana, arial, sans-serif;
}

@media only screen and (min-device-width: 768px) and (max-device-width: 1024px) {
	#e2ma-join { 
		position: relative;
		top:0;
		border-top: none;
		border-bottom:1px solid #CCC;
		width:100%;
	}
}

@media only screen and (max-device-width: 480px) {
	#e2ma-join { 
		position: relative;
		top:0;
		border-top: none;
		border-bottom:1px solid #CCC;
		width:100%;
	}
}
</style>
<style type="text/css"></style></head>
<body>
	<div id="e2ma-join">
		<a href="http://app.e2ma.net/map/view=Join/signupId=32752/mailingId=3551152/acctId=19471">Subscribe</a> to our email list
	</div>
	
	<div id="CampaignArchive">
		 
<table width="650" border="0" align="center" cellpadding="0" cellspacing="0">
  <tbody><tr>
    <td width="100%" align="right"></td>
  </tr>
  <tr>
    <td valign="top">
	  <table width="100%" border="0" align="center" cellpadding="0" cellspacing="1" bgcolor="#666666">
        <tbody><tr>

		  <td align="center" valign="top">
			<table width="100%" border="0" cellpadding="0" cellspacing="0" bgcolor="#FFFFFF">
              <tbody><tr>
                <td align="center" valign="top" bgcolor="#FFFFFF"><a linkid:131245="" href="http://www.regisgroup.com/" target="_blank"><img src="./20110401ArchiveAgenda_files/regis_grp_lb.jpg" alt="The Regis Group" width="650" height="141" border="0"></a></td>
              </tr>
              <tr>
			    <td valign="top" bgcolor="#FFFFFF"><table width="100%" border="0" cellspacing="0" cellpadding="0">
                  <tbody><tr>
                    <td><table width="100%" border="0" cellspacing="0" cellpadding="8">
                      <tbody><tr>
                        <td bgcolor="#FFFFFF"><div class="e2ma-layout-wrap">
<table width="100%" border="0" cellspacing="0" cellpadding="0">
  <tbody><tr valign="top">
    <td width="75%" style="padding:5px;"><table width="100%" border="0" cellspacing="0" cellpadding="0">
        <tbody><tr>
          <td width="20%" valign="top" style="padding:5px;"><div align="center">
              
              <img src="./20110401ArchiveAgenda_files/e1301510954.jpg" border="0" alt="">
              
            </div>
            <div><div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="color: #711d29; font-size: 14pt;"><strong><span style="font-family: trebuchet ms,geneva;">PLEASE SAY HELLO TO THE NEW TRG AFFILIATES!</span></strong></span></div>
<div style="text-align: left;"><em><span style="font-family: trebuchet ms,geneva; color: #711d29; font-size: 10pt;">We are all pleased to call them part of our group.</span></em></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><strong><span style="color: #871126;">Carol Beckham</span></strong><span style="color: #871126;">&nbsp;</span></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #871126;">Georgia</span></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><strong><span style="color: #871126;">&nbsp;</span></strong>Planning, governance and alliance management for telecoms, software development and IT interests both regional and national;&nbsp; issue resolution and guidance for telecom and IT leaders.<br></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><strong><span style="font-family: trebuchet ms,geneva; color: #871126; font-size: 10pt;">Guy Blumberg </span></strong><span style="font-family: trebuchet ms,geneva; color: #871126; font-size: 10pt;">&nbsp;</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #871126; font-size: 10pt;">New York</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><em>&nbsp;</em>Assessment, restructure and advanced planning for sales, marketing and fund raising efforts for both for-profit and not-for- profit organizations.</span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="color: #871126;"><strong><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Bob Chirles&nbsp;</span></strong></span></div>
<div style="text-align: left;"><span style="color: #871126;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><em>Virginia&nbsp;</em></span><strong><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">&nbsp; <br></span></strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><em>&nbsp;</em>Leadership development&nbsp; and strategic planning for teams that support complex government entities; advising leaders of multiple interests on how to work together toward common goals; assisting elected officials in assessing and resolving difficult community issues.</span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #871126;"><strong>Daniel Clemens</strong></span></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #871126;">Maryland</span> <br></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><em>&nbsp;</em>Support to individuals and organizations seeking to place media/press messages; enhancing the ongoing message development and press-relations of business and association leaders; Provide executive training related to press and media relations.</span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="color: #871126;"><strong><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Richard Storey </span></strong><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">&nbsp;</span></span></div>
<div style="text-align: left;"><span style="color: #871126;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Virginia</span><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"> </span></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><em>&nbsp;</em>Short term “turn-around” for professional societies and trade associations with difficulties, as well as the provision of advice regarding, and adjustments to, the governance and marketing of societies and associations both regionally and nationally.</span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #871126; font-size: 10pt;"><strong>Eric Zimmerman</strong> </span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #871126; font-size: 10pt;">Virginia</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Focus on contract &amp; real estate law as an attorney, now broadened to provide business advice related to Long and Short Term Planning and Group decision-making, leading to enhanced governance, positioning and allied plans.</span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><strong><span style="font-family: trebuchet ms,geneva; color: #871126; font-size: 10pt;">Studio Cypher&nbsp;</span></strong></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #871126;">Indiana</span></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #871126;">&nbsp;</span><em>Three working Partners: Will Emigh, Nathan Mishler, Ian Pottmeyer&nbsp; </em><br></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Facilitating revenue stream discovery, including enhanced Internet use and software customization with a special / unique focus on fully engaging “gamifyed” user experiences.</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><em>&nbsp;&nbsp;&nbsp; </em></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><em><br></em></span></div>
<div style="text-align: left;"><span style="color: #3300ff; font-size: 10pt;"><em><span style="font-family: trebuchet ms,geneva;">Check out all their complete bios on our newly updated <a title="website" rel="website" href="http://www.regisgroup.com/">website</a>!<a rel="newly updated web site" href="http://www.regisgroup.com/"></a></span></em></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #6a1020;"><span style="color: #17191b; font-size: 10pt;"><br></span></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #050505; font-size: 10pt;"> 
<hr>
</span><br>
<div style="text-align: left;"><span style="color: #6a1020;"><strong><span style="font-family: trebuchet ms,geneva;"><em><span style="font-size: 10pt;">New on our Website:&nbsp;</span></em></span></strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #6a1020; font-size: 14pt;"><strong>New TRG </strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #6a1020; font-size: 14pt;"><strong>Leadership Tools</strong></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #6a1020;"><span style="color: #17191b; font-size: 10pt;">Our newest <em>Leadership Tool</em>, the final part of a four part series pertaining to planning, is now up and can be easily accessed through our website under <a title="New From Regis:  Leadership Tools" rel="New From Regis  Leadership Tools. " href="http://www.regisgroup.com/newfromRegis/leadershipTools.shtml">New From Regis:&nbsp; Leadership Tools. </a>&nbsp;</span></span></div>
<div style="text-align: left;">&nbsp;</div>
<div><span style="font-family: trebuchet ms,geneva; color: #6a1020;"><span style="color: #17191b; font-size: 10pt;">Please email any subject ideas that you'd like to see at <span style="color: #660000;">[email protected]</span> or call us at <span style="color: #660000;">800.977.3447<span>.</span></span></span></span></div>
<div>&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #6a1020;"><span style="color: #17191b; font-size: 10pt;">Look forward to hearing from you!&nbsp; </span></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #6a1020;"><span style="color: #17191b; font-size: 10pt;"> 
<hr>
<br></span></span></div>
</div></div></td>
          <td width="80%" valign="top" style="padding:5px;"><div><div style="text-align: center;"><span style="color: #660000;"><span style="font-size: 8pt;"><span style="font-family: arial,helvetica,sans-serif;"><strong>The Regis Group, Inc.</strong><br>102 North King Street | Leesburg, VA 20176&nbsp; |703 777-2233|</span></span></span></div>
<div style="text-align: center;"><span style="color: #660000;"><span style="font-size: 8pt;"><span style="font-family: arial,helvetica,sans-serif;"><a rel="www.regisgroup.com" href="http://www.regisgroup.com/">www.regisgroup.com</a></span></span></span></div>
<div style="text-align: center;">&nbsp;</div>
<div style="text-align: center;"><span style="font-family: tahoma,arial,helvetica,sans-serif;"><span style="color: #81172a; font-size: 10pt;"><strong><span style="background-color: #782a33; color: #cfd1d2; font-size: 12pt;"><span style="color: #ffffff;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; April 2011 &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <br></span></span></strong></span></span></div>
<div style="text-align: center;"><span style="font-size: 12px;"><span style="color: #0000ff;"><em><span style="font-family: arial,helvetica,sans-serif;">&nbsp;</span></em></span></span></div>
<div style="text-align: left;">
<div style="text-align: left;"><span style="color: #63212b; font-size: 10pt;"><strong><span style="font-family: trebuchet ms,geneva;"><em>Planning Notes</em></span></strong></span></div>
<div style="text-align: left;">
<div><strong><span style="font-family: trebuchet ms,geneva; color: #7a2841; font-size: 14pt;">“How to Write a Press Release that Might Actually be Printed”</span></strong></div>
<div>&nbsp;</div>
<div><span style="color: #150cf2;"><em><span style="font-family: trebuchet ms,geneva; font-size: 9pt;">By Daniel Clemens, TRG Affiliate </span></em></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Your organization has come up with a product, program or event that you’re sure is worthy of the public’s attention.</span></div>
<div>&nbsp;</div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">To spread the news, you craft a press release for distribution to all the relevant media outlets. It’s a mini-ordeal to create a solid press release, especially while trying to do your real job, but you envision the exposure it will bring your organization, so you roll up your sleeves and just do it.</span></div>
<div>&nbsp;</div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">The release contains all of the key details, along with some punchy prose -- after all, you want it to seem “writerly” -- and the requisite buzzwords your marketing folks insist on. You show it to the boss, who wants more boilerplate and a few extra names added, and you let it fly.</span></div>
<div>&nbsp;</div>
<div><span style="color: #660000;"><strong><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">And then ... nothing.</span></strong></span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Nothing printed or broadcast or posted by any news organization. Not even a phone call or e-mail acknowledging receipt.</span></div>
<div>&nbsp;</div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">What happened? Was something missing, or was your message off the mark? Are you wondering how the people on the other side of the wall -- i.e.&nbsp; the newsroom - reacted when they read your submission? Or even IF they read it?</span></div>
<div>&nbsp;</div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">As a reporter and editor at The Baltimore Sun for more than two decades, I wrote very few press releases. But I read thousands, and rewrote the vast majority of them. I also interacted with countless press release writers, all of whom were eager to learn the secret to writing releases that actually might get printed or that might lead to coverage.</span></div>
<br>
<div><span style="color: #660000;"><strong><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Here is what I told them:</span></strong></span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #660000;"><strong>1.</strong></span> Make sure your release includes the 5 W’s and 1 H: Who, What, Why, When, Where and How.</span><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"> The “Why” is critical and often absent.</span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><br></span></div>
<div><span style="color: #660000;"><strong><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">2. </span></strong></span><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Make sure the 5 W’s and 1 H are all correct. It is surprising how often key details are inaccurate.</span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><br></span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #660000;"><strong>3.</strong></span> Write clearly, and directly in everyday English.</span><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"> Avoid the jargon or “official language” of your organization or industry.</span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><br></span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #660000;"><strong>4.</strong></span>&nbsp; Include reliable contact information. </span><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">including a direct phone number. </span><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Make sure somebody who possesses the answers, or knows where to get them, is readily available.</span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><br></span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #660000;"><strong>5.&nbsp;</strong></span> Be ready for requests for additional information.</span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><br></span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #660000;"><strong>6.</strong></span>&nbsp; Write a headline that is direct, with no hyperbole. </span><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">The quicker it’s clear just what your item is, the quicker the journalist’s thought process goes to, “Hmmm, I wonder whether I should print this ...” </span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><br></span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #660000;"><strong>7.&nbsp;</strong></span> Send the release with plenty of lead time.</span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><br></span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #660000;"><strong>8.</strong></span>&nbsp; Follow up with a phone call.</span></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><br></span></div>
<div><span style="color: #660000;"><strong><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">9.&nbsp; </span></strong></span><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Don’t bury the lead. Make sure the first words the reader sees get to the point and are enticing.</span></div>
<div>&nbsp;</div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Years ago, there once was an editor who adopted an unusual approach to reviewing the mount of press releases that arrived each day. He sat at his desk with the releases in a pile and a wastebasket between his legs. He dropped the releases one at a time into the wastebasket and read them on the way down. If something caught his eye before the release landed, he retrieved it and put it in the “save” pile.</span></div>
<div>&nbsp;</div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Don’t let your releases be doomed to the bottom of the wastebasket.&nbsp; This a skill like ALL the many skills you have learned to make your career a success.&nbsp; The idea is to not allow this to be either a mystery or a drama, but rather the next part of your day-to-day business life.</span></div>
<div>&nbsp;</div>
</div>
<div style="text-align: left;"><span style="color: #3122dc;"><em><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Daniel Clemens worked for The Baltimore Sun for more than 20 years. Since 2009, he has served several organizations as a media, communications and content consultant. He has enjoyed penning press releases that resulted in coverage by local, regional and national news organizations.</span></em></span></div>
<div style="text-align: left;">
<div><span style="color: #660000;"><em><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"> 
<hr>
<br></span></em></span></div>
</div>
</div>
<div style="text-align: left;"><span style="font-family: verdana,geneva; font-size: 10pt;"><strong>&nbsp;</strong><strong>&nbsp;</strong></span></div></div></td>
        </tr>
      </tbody></table>
      <table width="100%" border="0" cellspacing="0" cellpadding="0">
        <tbody><tr>
          <td width="80%" valign="top" style="padding:5px;"><div><div style="text-align: left;"><span style="color: #660000;"><em><span style="font-family: tahoma,arial,helvetica,sans-serif; font-size: 9pt;"><strong><span style="text-decoration: underline;">Focus on the Future</span></strong></span></em></span></div>
<div style="text-align: left;"><span style="font-family: tahoma,arial,helvetica,sans-serif; color: #7b3134; font-size: 13pt;"><strong>Guest Predictions: </strong></span></div>
<div style="text-align: left;"><span style="font-family: tahoma,arial,helvetica,sans-serif; color: #7b3134; font-size: 13pt;"><strong>Mayor Carolyn A. Kirk<br></strong></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: tahoma,arial,helvetica,sans-serif; color: #0000ff; font-size: 10pt;"><em>Guest Predictions is a regular feature in which we ask leaders in a number of professions questions that affect us all.</em></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="color: #84333d;"><strong>Carolyn Kirk</strong></span><span class="regis"><span style="color: #660000;"></span><br></span></div>
<div style="text-align: left;"><span style="color: #660000;"><em>Carolyn A. Kirk, <span style="font-family: trebuchet ms,geneva; font-size: 10pt;">the first woman popularly </span></em><em><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">elected as Mayor of the City of Gloucester, MA, is currently serving her second two-year term.&nbsp; Prior to being elected Mayor, Mayor Kirk served two terms on the Gloucester School Committee.&nbsp; Mayor Kirk came into office during turbulent times in the city.&nbsp; Her experience as a management consultant enabled her to implement the need for reforms, and regain fiscal control. She is now focused on addressing the City’s aging infrastructure.&nbsp; Gloucester 2020 is&nbsp; the&nbsp; economic development plan for attracting jobs and investment to the City with emphasis on the fishing industry, the maritime and visitor-based economy.</span></em></span><br><br><span style="color: #660000;"><em><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Mayor Kirk spent 20 years as a management con- sultant, specializing in customer relationship management, and financial services.&nbsp; She was employed by Fleet Financial Group and IBM Global Services as an Executive Consultant in the 90’s. before starting a consulting practice which allowed her to spend more time with her family, and launch her political career.&nbsp; She and her husband Bill have two children, Sam, 13 and Baylee, 10.&nbsp; A graduate of the Boston College, Mayor Kirk was born and raised in Clinton, NY and moved to Massachusetts to attend college.</span></em></span>&nbsp;&nbsp; <br><span style="color: #741a2a;"><em><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"> </span></em></span>
<div><span class="regis" style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #660000;"><em>&nbsp;</em></span></span><span style="font-family: trebuchet ms,geneva; color: #84333d; font-size: 10pt;"><em>&nbsp; <br></em></span></div>
</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #84333d; font-size: 10pt;"><strong>Q:&nbsp;&nbsp;&nbsp;&nbsp; What changes in your professional environment in the past 3-5 years have you found to be the most beneficial?</strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">&nbsp;&nbsp;<strong>&nbsp;</strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #851e20; font-size: 10pt;"><strong><span style="color: #000000;">A:&nbsp;&nbsp;&nbsp;&nbsp;</span></strong></span>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">In many ways, municipal government is the slowest to adapt to change.&nbsp; We are just now migrating to online payments, but there are still hundreds of taxpayers who like to visit the collection window at City Hall and hand their check to a real person.&nbsp; Technology continues to bring about the most beneficial changes.</span></div>
<div style="text-align: left;">&nbsp; &nbsp; <span style="font-family: trebuchet ms,geneva; font-size: 10pt;">&nbsp;&nbsp;<strong> </strong></span></div>
<span style="font-family: trebuchet ms,geneva; font-size: 10pt;">&nbsp;</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #84333d;"><strong>Q:&nbsp;&nbsp;&nbsp; What changes have been the most troubling to you?</strong></span><strong><br></strong>&nbsp;</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #660000;"><strong><span style="color: #000000;">A:&nbsp;&nbsp;&nbsp;</span></strong></span></span>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">As unemployment has risen, and the recession has taken hold, there is much resentment towards workers in the public sector.&nbsp; In Massachusetts, we are subject to collective bargaining with unions, and at the municipal level, we just do not have unilateral authority to make wholesale change.&nbsp; The battle over public sector unions being waged </span><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">recently</span><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"> in Wisconsin&nbsp;<strong> </strong>and other states has been long-simmering.</span><strong>&nbsp;</strong></div>
</div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #84333d; font-size: 10pt;"><strong>Q:&nbsp;&nbsp;&nbsp;&nbsp; How will globalization affect your professional area in the near term?</strong></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #660000;"><strong><span style="color: #000000;">A:&nbsp;&nbsp;&nbsp; </span></strong></span><span style="color: #660000;">&nbsp;</span> </span>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">The greatest impact will be on commercial development in the city either through foreign credit for projects or real estate acquisition.</span></div>
</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><br></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; color: #84333d; font-size: 10pt;"><strong>Q: &nbsp; &nbsp; What significant challenges might be anticipated in your professional area in the next few years?&nbsp;</strong></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #851e20;"><strong><span style="color: #000000;">A:&nbsp;</span></strong></span></span></div>
<div style="text-align: left;"><span style="color: black; font-family: trebuchet ms,geneva; font-size: 10pt;">Balancing municipal budgets is difficult.&nbsp; Expenses are rising faster than revenues  resulting in cuts in services to education, public safety, and public works.  &nbsp;We need to constantly redefine the  role of local government, and focus on core services. &nbsp;Local government needs to be more nimble  but we are constrained in many ways making progress slow.</span><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #851e20;"><strong><span style="color: #000000;">&nbsp; <br></span></strong></span></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #84333d;"><strong>Q:&nbsp;&nbsp;&nbsp;&nbsp; What are the greatest challenges confronting young professionals in Western culture today?</strong><strong>&nbsp;</strong></span></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><strong>&nbsp;</strong><strong>&nbsp;</strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms,geneva; font-size: 10pt;"><span style="color: #851e20;"><strong><span style="color: #000000;">A:</span></strong></span></span><span style="font-family: trebuchet ms,geneva; font-size: 8pt;"><span style="color: #851e20;"><strong><span style="color: #000000;">&nbsp;</span>&nbsp;&nbsp;</strong></span></span>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt;">Young professionals need to remain connected to the face-to-face world.&nbsp; Old fashioned networking remains the best way to advance a career.&nbsp; In the world of social media, you don’t want to be just another Facebook friend or Tweet.</span></div>
<div>&nbsp;</div>
</div>
<div style="text-align: left;">
<div><span style="font-family: trebuchet ms,geneva; font-size: 9pt;">&nbsp;        
<hr>
</span></div>
<br><br></div></div></td>
          <td width="20%" valign="top" style="padding:5px;"><div align="center">
              
              <img src="./20110401ArchiveAgenda_files/e1299773175.jpg" border="0" alt="">
              
            </div>
            <div><div style="text-align: center;"><span style="font-family: arial black,avant garde; font-size: 10pt;">Mayor Kirk<br></span></div></div></td>
        </tr>
      </tbody></table>
      <table width="100%" border="0" cellspacing="0" cellpadding="0">
        <tbody><tr>
          <td width="20%" valign="top" style="padding:5px;"><div align="center">
              
              
              
            </div>
            <div></div></td>
          <td width="80%" valign="top" style="padding:5px;"><div></div></td>
        </tr>
      </tbody></table>
      <table width="100%" border="0" cellpadding="0" cellspacing="0">
        <tbody><tr>
          <td width="80%" valign="top" style="padding:5px;"><div></div></td>
          <td width="20%" valign="top" style="padding:5px;"><div align="center">
              
              
              
            </div>
            <div></div></td>
        </tr>
      </tbody></table>
      <table width="100%" border="0" align="left" cellpadding="0" cellspacing="0">
        <tbody><tr>
          <td width="20%" valign="top" style="padding:5px;"><div align="center">
              
              
              
            </div>
            <div></div></td>
          <td width="80%" valign="top" style="padding:5px;"><div></div></td>
        </tr>
      </tbody></table></td>
    <td width="3" bgcolor="#ffffff"><img src="./20110401ArchiveAgenda_files/spacer.gif" width="3" height="1"></td>
    <td width="1" bgcolor="#999999"><img src="./20110401ArchiveAgenda_files/spacer.gif" width="1" height="1"></td>
    <td width="3" bgcolor="#ffffff"><img src="./20110401ArchiveAgenda_files/spacer.gif" width="3" height="1"></td>
    <td width="24%" style="padding:5px;"><table width="100%" border="0" cellspacing="0" cellpadding="5">
        <tbody><tr>
          <td valign="top" style="padding:5px;"><div align="center">
              
              <img src="./20110401ArchiveAgenda_files/e1298494364.jpg" border="0">
              
            </div>
            <div> <div><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 8pt;"><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Marc Chinoy </strong></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: #86273e; font-size: 10pt;"><strong><em>President's Letter&nbsp;&nbsp;&nbsp;</em></strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #752e31; font-size: 14pt;"><strong>"Opening the Door... WIDE"</strong></span></div>
<div style="text-align: left;">&nbsp;
<div><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">With a big, HELLO, this month’s newsletter formally welcomes our new Affiliates to The Regis Group!</span></div>
<div>&nbsp;</div>
<div><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Each is more than accomplished in their areas of expertise, and together they significantly expand the range of the offering of our TRG team to our friends and clients.</span></div>
<div>&nbsp;</div>
<div><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">In this happy moment, there is a bonus for all of us, in that we share a similar perspective on the need to focus on the person behind the role in business, making certain that working outcomes actually work on many levels.</span></div>
<div>&nbsp;</div>
<div><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">So... with a tip of the hat and a large smile, please meet the team. At this moment even better introductions are posted on <a title="website" rel="website" href="http://www.regisgroup.com/">website</a> under WHO WE ARE &gt; Team.&nbsp; You’ll hear much more from each of them here, on The Agenda and face to face with you, as that becomes possible.</span></div>
<div>&nbsp;</div>
<div><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Best wishes.</span></div>
<div><span style="font-family: trebuchet ms, geneva; font-size: 10pt;"><br></span></div>
<div style="text-align: right;"><span style="color: #0b23f3;"><em><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Marc</span></em></span></div>
<span style="font-family: tahoma, arial, helvetica, sans-serif; color: #86273e; font-size: 8pt;"><strong><em>&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </em></strong></span><span style="font-family: tahoma, arial, helvetica, sans-serif; color: #86273e; font-size: 13pt;"><strong><span style="font-size: 14pt;">&nbsp;</span></strong></span></div>
<div style="text-align: left;">
<div style="text-align: left;">
<hr>
</div>
</div></div><br>
            <div align="center">
              
              <img src="./20110401ArchiveAgenda_files/e1300915806.jpg" border="0">
              
            </div>
            <div> <div style="text-align: left;"><strong><span style="color: #800e20; font-size: 12pt;"><em>BizSpeak!</em></span></strong><span style="font-family: trebuchet ms, geneva; color: #800e20; font-size: 10pt;"><em> <br></em></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #800e20; font-size: 10pt;"><span style="font-size: 14pt;"><strong>Puzzle Spider</strong></span><em><br></em></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="color: #660000; font-size: 9pt;"><em><span style="font-family: trebuchet ms, geneva;">As promised (threatened, </span></em></span><br><span style="color: #660000; font-size: 9pt;"><em><span style="font-family: trebuchet ms, geneva;">offered, asserted), this </span></em></span><br><span style="color: #660000; font-size: 9pt;"><em><span style="font-family: trebuchet ms, geneva;">and all future BizSpeaks! </span></em></span><br><span style="color: #660000; font-size: 9pt;"><em><span style="font-family: trebuchet ms, geneva;">found in The Agenda </span></em></span><br><span style="color: #660000; font-size: 9pt;"><em><span style="font-family: trebuchet ms, geneva;">will be floated (invented, </span></em></span><br><span style="color: #660000; font-size: 9pt;"><em><span style="font-family: trebuchet ms, geneva;">imagined, devised) </span></em></span><br><span style="font-size: 9pt;"><span style="color: #660000;"><em><span style="font-family: trebuchet ms, geneva;">by YOU, the readers</span></em></span>.</span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">BizSpeak! Winner of the Month:&nbsp; Nathan Mishler Partner, Studio Cypher:</span></div>
<div style="text-align: left;"><br><span style="font-family: trebuchet ms, geneva; font-size: 10pt;"><strong><span style="color: #7f2430;">“PUZZLE SPIDER”<span style="color: #0f0f0f;">&nbsp; </span></span></strong></span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #7f2e33; font-size: 10pt;"><strong>Definition:</strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Having an endless hunger for information/methods faster than anyone can possibly supply or comprehend them in real time. </span></div>
<div style="text-align: left;"><br><span style="color: #660000;"><strong><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Related Terms:</span></strong></span><br><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Whirling Dervish; </span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Data Devil; </span><br><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Baggage Carrier</span></div>
<div style="text-align: left;">&nbsp;</div>
<div style="text-align: left;"><span style="color: #660000;"><strong><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">How it Sounds:</span></strong></span><br><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">“Milty just could not let ANY </span><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">of our work SLIDE OFF INTO </span><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">COMPLETION, he was constantly </span><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">SPINNING a PUZZLE SPIDER’s </span><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">web of weird connotations </span><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">and abstract concerns.”</span></div>
<div style="text-align: left;"><br><span style="font-family: trebuchet ms, geneva;"><em><span style="font-size: 10pt;">Close follow-up</span></em> <span style="font-size: 10pt;">from&nbsp; Dan Clemens</span>: <span style="font-size: 10pt;"><span style="color: #7f2430;">"Goat Choaker" <span style="color: #0f0f0f;">- </span></span><span style="color: #0f0f0f;">By anyone’s measure this message was too long and overly complex, “I stopped reading here!”</span></span></span><br>&nbsp;&nbsp;&nbsp; <br><span style="font-family: trebuchet ms, geneva;"><span style="font-size: 10pt;">Old, but, Oh, So Painfully Familiar came from Guy Blumberg: </span><span style="font-size: 10pt;"><span style="color: #7f2430;">"Need it Yesterday”<span style="color: #0f0f0f;"> - </span></span>Who gives a rat’s patoot, if by all the laws of physics this is totally impossible! We just NEED IT!</span></span></div>
<div style="text-align: left;">
<div style="text-align: left;">&nbsp;</div>
<span style="font-family: trebuchet ms, geneva; font-size: 10pt;"><em><a style="color: #2820de;" title="Click here" rel="Click here" href="http://www.regisgroup.com/ourPress/publications.shtml">Click here</a> <span style="color: #3300ff;">to check out the BizSpeak book!</span></em></span>
<div style="text-align: left;"><span style="font-family: arial black, avant garde; font-size: 10pt;"><strong>
<hr>
&nbsp;</strong></span></div>
</div></div><br>
            <div align="center">
              
              
              
            </div>
            <div> <div>&nbsp;</div>
<div style="text-align: left;"><span style="font-family: tahoma,arial,helvetica,sans-serif; font-size: 10pt;"><em>&nbsp;</em></span></div></div><br>
            <div align="center">
              
              
              
            </div>
            <div> </div><br>
            <div align="center">
              
              
              
            </div>
            <div></div></td>
        </tr>
      </tbody></table></td>
  </tr>
</tbody></table>
</div></td>
                      </tr>
                    </tbody></table></td>
                  </tr>
                </tbody></table></td>
              </tr>
			  
			  
			  <tr>
			    <td valign="top" bgcolor="#FFFFFF"><table width="100%" border="0" cellspacing="0" cellpadding="8">
                  <tbody><tr>
                    <td align="center" bgcolor="#333333"><p><font color="#FFFFFF" size="1" face="Verdana, Arial, Helvetica, sans-serif">The Regis Group, Inc.<br>
                      102 North King Street <font color="#B49A00">|</font> Leesburg, VA 20176 <font color="#B49A00">|</font> </font><font color="#FFFFFF" size="1" face="Verdana, Arial, Helvetica, sans-serif">703 777-2233 <font color="#B49A00">|</font> <a linkid:131246="" href="http://www.regisgroup.com/" target="_blank"><font color="#FFFFFF">www.regisgroup.com</font></a></font></p>
                      </td>
                  </tr>
                </tbody></table></td>
		      </tr>
			</tbody></table>
		  </td>
		  </tr>

	  </tbody></table>
	</td>
</tr>
<tr> 
  <td align="center" bgcolor="#FFFFFF"><p><br><span style="color: #696969; font-size: 11px; font-family: Verdana">This email was sent to .</span><br>
<span style="color: #696969; font-size: 11px; font-family: Verdana">To ensure that you continue receiving our emails, please add us to your address book or safe list.</span><br><br>
<span style="color: #696969; font-size: 10px; font-family: Verdana">
<a href="http://app.e2ma.net/app2/campaigns/archived/19471/1c62125e2bdd961ff8f40babc5a802b7/#"><b>manage</b></a> your preferences |
<a href="http://app.e2ma.net/app2/campaigns/archived/19471/1c62125e2bdd961ff8f40babc5a802b7/#"><b>opt out</b></a>
using <b>TrueRemove</b>®<br><br>
Got this as a forward? <a href="http://app.e2ma.net/app2/campaigns/archived/19471/1c62125e2bdd961ff8f40babc5a802b7/#">Sign up</a> to receive our future emails.
</span></p>
    <p>
<!-- BEGIN powered_by_webview -->
  </p><table border="0" cellspacing="0" cellpadding="0">
    <tbody><tr>
      <td><a href="http://app.e2ma.net/app2/campaigns/archived/19471/1c62125e2bdd961ff8f40babc5a802b7/#" target="_blank"><img src="./20110401ArchiveAgenda_files/poweredby_regular.png" alt="powered by emma" border="0" width="111" height="43"></a> </td>
    </tr>
  </tbody></table>
<!-- END powered_by_webview -->
<br>
    <p></p></td>
</tr>
</tbody></table>

	</div>


</body></html>

Anon7 - 2021