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<TD
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<DIV
style="TEXT-ALIGN: left; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(89,6,0); FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"
class=e2ma-style><SPAN
style="FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>NETWORKS: The Next
Generation</STRONG></SPAN></SPAN></DIV>
<DIV
style="TEXT-ALIGN: left; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN> </DIV>
<DIV
style="TEXT-ALIGN: left; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline">
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style>The World Wide Web now clearly
serves as a next generation platform for
Networks of all kinds. If you believe that
we are seeing a fully configured universe of
methods, then it is critical to rethink this
assumption.</SPAN></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style></SPAN> </DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>“Working Networks” and the
interests / subjects they touch are both forming
and being adjusted constantly. A set of
basic principles, as old as our human need for
congregating, are at play. Mastering these
principles opens the door to those who wish to
build strength from their association with
others. </SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><STRONG>1.</STRONG> Common
needs must be understood and addressed
(potentially by seeking diverse
answers)</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>2. Interest spans are short…
calling for constant ‘newness’</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><STRONG>3.</STRONG> Being
centered on a “Cause” is a double-edged
sword… offering powerful rallying points,
but vanishing as soon as the issue ‘feels’ on
its way to resolution. (i.e, the danger of being
“The Flavor of the Week”)</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><STRONG>4.</STRONG> Making an
assumption that what we do best is recognized as
broadly as it might be without a steady effort
to expand our reach, limits the value of what we
are creating over time... a value that can prove
considerable, once we start to
push </SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>In light of the many excellent
presentations offered at the <A
style="FONT-WEIGHT: normal"
href="http://www.ficpi.org/library/13SorrentoFORUM/LIST_of_papers-Sorrento.htm"
data-type="url"
data-name="FICPI conference in Sorrento, Italy">FICPI
conference in Sorrento, Italy</A> at the start
of October, a number of powerful lessons were
brought home, two of which are the central
features of this month’s Agenda… the need for
focused “Branding” efforts for ALL
professionals, as well as for enterprises and
social entities, together with the value of
constantly evolving professional and social
networks that are centered on the
web.</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style>In a universe of competing
sources of information to professionals, FICPI
has once again demonstrated the value of the
group’s ongoing
efforts.</SPAN></SPAN></DIV></DIV>
<DIV
style="TEXT-ALIGN: left"></DIV></TD></TR></TBODY></TABLE></TD>
<TD
style="TEXT-ALIGN: center; PADDING-BOTTOM: 10px; PADDING-LEFT: 5px; PADDING-RIGHT: 10px; PADDING-TOP: 10px"
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style="DISPLAY: block" border=0 alt=""
src="20131101ArchiveAgenda_files/5e77faf9f286895fb8304349_355x69.jpg"
width=205 height=39>
<TABLE
style="FONT-FAMILY: Helvetica; FONT-SIZE: 12px"
border=0 cellSpacing=0 cellPadding=0>
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<TD
style="TEXT-ALIGN: center; PADDING-BOTTOM: 3px; PADDING-LEFT: 3px; PADDING-RIGHT: 3px; FONT-FAMILY: Helvetica, Arial, sans-serif; PADDING-TOP: 13px"
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width=205>
<DIV
style="TEXT-ALIGN: center; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="BACKGROUND-COLOR: rgb(0,0,0); FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(255,255,255); FONT-SIZE: 15px; VERTICAL-ALIGN: baseline"
class=e2ma-style>
<STRONG>November 2013</STRONG>
</SPAN></DIV>
<DIV
style="TEXT-ALIGN: center; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><BR></DIV>
<DIV
style="TEXT-ALIGN: left; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><BR></DIV>
<DIV
style="TEXT-ALIGN: left; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(83,15,42); FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"
class=e2ma-style><SPAN
style="COLOR: rgb(89,6,0); FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>PROFESSIONAL "BRANDING"
Critical Next Steps</STRONG></SPAN></SPAN></DIV>
<DIV
style="TEXT-ALIGN: left; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN> </DIV>
<DIV
style="TEXT-ALIGN: left; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline">
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style>For too long the concept of
“Branding” has been associated in many (if not
most) of the minds of providers of professional
service with “Advertising”. In the new age
of universal reach and constant presence on the
WWW, nothing could be further from the
truth.</SPAN></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>The result of “Branding” as a
focused effort is NOT simply the selling of
services and products, but a proactive
positioning, deliberately established in the
minds of targeted individuals, both singly and
in groups.</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>An attorney, accountant, or
advisor of any sort who has pushed back the
concept of “Branding” as being germane only to
either products or commercial services, has lost
track of the new reality.</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0); FONT-SIZE: 12px"
class=e2ma-style><STRONG>The fundamental TRG
Planning Rules fully apply to the need for such
focused efforts:</STRONG></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><STRONG>1.</STRONG> If the
resulting plans are not in writing they do not
exist</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><STRONG>2.</STRONG> If
the plans are not reviewed, measured and
adjusted on a calendar basis, they are
dangerously weak. </SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><STRONG>3.</STRONG> If
the written plans are not reviewed and adjusted
based upon observations from at least two sets
of eyes parallel to those of the ‘branded
professional’ from the standpoint of skill and
responsibilities, then even the best of
capabilities will be weakened in the face of
competition that is fully
“Branded”.</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>For those readers of The
Agenda, and visitors to the TRG website who have
heard these themes advanced in a variety of ways
over time, we say “Yes! This steadily
evolving subject has been touched by TRG before
as the critical nature of the web has continued
to evolve for all of us.”</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0); FONT-SIZE: 12px"
class=e2ma-style><STRONG>To you we ask a simple
set of questions:</STRONG></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><STRONG>1.</STRONG> Is
your intended positioning in writing (NOW… not
in eventual development), with the identity of
the targeted recipient of the perception also in
writing?</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><STRONG>2.</STRONG> Is a
review team in place and challenging the
effectiveness of the message?</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><STRONG>3.</STRONG> What
are the standing dates for review and
adjustment?</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>If the answer to any of these
questions is not strong, then making them so
should be made a high and immediate
priority.</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0)"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style><STRONG>MORE ON THIS SUBJECT IN
THE NEXT ISSUE OF “THE
AGENDA”.</STRONG></SPAN></SPAN></DIV></DIV>
<DIV
style="TEXT-ALIGN: left"></DIV></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE>
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width=94 height=120>
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class=e2ma-combo-content>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"
class=e2ma-style><SPAN
style="COLOR: rgb(26,63,170); FONT-SIZE: 12px; VERTICAL-ALIGN: baseline; TEXT-DECORATION: underline"
class=e2ma-style><EM><STRONG><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style>Focus on the
Future</SPAN></STRONG></EM></SPAN></SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><STRONG><SPAN
style="FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"
class=e2ma-style><SPAN
style="FONT-SIZE: 15px; VERTICAL-ALIGN: baseline"
class=e2ma-style><SPAN
style="COLOR: rgb(87,28,0); FONT-SIZE: 15px; VERTICAL-ALIGN: baseline"
class=e2ma-style>Guest
Predictions:</SPAN></SPAN></SPAN></STRONG></SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG><SPAN
style="FONT-SIZE: 15px; VERTICAL-ALIGN: baseline"
class=e2ma-style><SPAN
style="COLOR: rgb(87,28,0); FONT-SIZE: 15px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN></SPAN></STRONG><SPAN
style="FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><SPAN
style="COLOR: rgb(87,28,0); FONT-SIZE: 15px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>Carolyn
Severo</STRONG></SPAN> </SPAN></SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style> </SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><SPAN
style="COLOR: rgb(26,63,170); FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><EM>Guest Predictions is a
regular feature in which we ask leaders in a
number of professions a set of questions that
affect us all.</EM></SPAN> </SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN> </DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline">
<DIV><EM><STRONG><SPAN
style="COLOR: rgb(87,28,0)"
class=e2ma-style><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style>Carolyn
Severo,</SPAN></SPAN></SPAN></STRONG></EM></DIV>
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0); FONT-SIZE: 12px"
class=e2ma-style><EM><STRONG>Owner and/or
Managing Director, Aesthetica Cosmetic Surgery
& Laser Center; Radiance Salon &
Medi-Spa; Medi Weightloss Clinics;
Empire-Building Business
Development</STRONG></EM></SPAN></DIV>
<DIV><BR></DIV>
<DIV><EM><STRONG><SPAN
style="COLOR: rgb(87,28,0)"
class=e2ma-style><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style>Carolyn operates multiple
businesses whose focus is to help women be their
best selves. Carolyn began her professional
career in the insurance and investment
industries. While in her 40s, Carolyn developed
her passion as an entrepreneur. She earned her
MBA at the age of 50, and she looks forward to
hitting her full
stride.</SPAN></SPAN></SPAN></STRONG></EM></DIV></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline">
<DIV
style="FONT-SIZE: 13px; VERTICAL-ALIGN: baseline">
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0)"
class=e2ma-style><EM><SPAN
style="FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></EM></SPAN></DIV>
<DIV><BR></DIV></DIV></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0); FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>Q: What
do you see as the key emerging uses of the
Internet as an
Entrepreneur?</STRONG></SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN> </DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>A:</STRONG>
</SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>We live in a world of instant
gratification, led in large part by the
Internet. Clients expect to be able to schedule
appointments at their convenience, from wherever
they are, so it’s a smart business that
integrates their point-of sale (POS) systems
with the Internet to accommodate that need.
Those companies that don’t will lose more and
more clients to those that do.</SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style> </SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN> </DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0); FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>Q: What
surprising applications of the Internet have you
found in your field?</STRONG></SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN> </DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>A:</STRONG>
</SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style>Using a POS and the Internet, a
business can send an advertising email to a
specific target market within their existing
client database, rather than to their entire
client database. This results in ads reaching
only those who may be interested, which in turn
reduces the number of clients who will
“Unsubscibe” and “Spam” your
email.</SPAN></SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style> </SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN> </DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0); FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>Q: What
have been the "Best Uses" of the Internet for
you?</STRONG></SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN> </DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>A:</STRONG>
</SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>Using an online concierge, such
as DemandForce or Smile Reminder, integrated
with your POS allows you to solicit your clients
for reviews immediately after their
appointments. These online reviews appear on
your website and help your SEO ranking.
Additionally, these reviews have integrity
because they were solicited from clients that
actually received services; they were not
written by disgruntled former employees or
competitors.</SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style> </SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN> </DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG><SPAN
style="COLOR: rgb(87,28,0); FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style>Q: What should be
avoided when dealing with the
Internet?</SPAN></STRONG> </SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN> </DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>A:</STRONG>
</SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style>The person managing a business’
social media should not cut and paste text or
pictures from the Internet to their Facebook
posts without crediting the source by providing
the source link. Within Facebook, posts should
never be cut and pasted but rather “Shared” to
avoid copyright infringement. In fact, almost
everything on the Internet is protected by
copyright.</SPAN></SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style> </SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style> </SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0); FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>Q: Which
next steps might you recommend for all of us to
take? </STRONG></SPAN></DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-FAMILY: Helvetica, Arial, sans-serif; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style></SPAN> </DIV>
<DIV
style="LINE-HEIGHT: 16.9px; FONT-SIZE: 13px; VERTICAL-ALIGN: baseline"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px; VERTICAL-ALIGN: baseline"
class=e2ma-style><STRONG>A:</STRONG>
</SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>When a new client says that
their referral source was your website, you need
to know how they got there. To do that,
receptionists need to be better trained to track
referral sources. The receptionist should ask if
they were doing a generic search (i.e., Botox
Leesburg) or a specific search (Dr. Smith
Leesburg). If they were doing a generic search,
then a search engine, corporate partner
(vendor), or portal was the primary referral
source. But if they were specifically searching
for “Dr. Smith,” they had already heard of him.
Whatever motivated them to do a search for “Dr.
Smith” is their primary referral source.<SPAN
style="VERTICAL-ALIGN: baseline"
class=e2ma-style> </SPAN></SPAN></DIV></DIV></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD>
<TD style="BACKGROUND-COLOR: transparent"
class="e2ma-layout-column-sidebar e2ma-design-option-right-sidebar"
vAlign=top width="30%"
data-e2ma-styles="background,border-left,border-right">
<TABLE
style="FONT-FAMILY: Helvetica; FONT-SIZE: 12px"
id=block_prbyjlrw class=e2ma-block-outer
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<TR>
<TD style="PADDING-BOTTOM: 5px"></TD></TR>
<TR>
<TD
style="PADDING-BOTTOM: 5px; PADDING-LEFT: 5px; PADDING-RIGHT: 5px"
class=e2ma-wrapper vAlign=top>
<TABLE
style="FONT-FAMILY: Helvetica; FONT-SIZE: 12px"
border=0 cellSpacing=0 cellPadding=0
width="100%">
<TBODY>
<TR>
<TD
style="PADDING-BOTTOM: 0px; BACKGROUND-COLOR: transparent; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; PADDING-TOP: 0px"
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<TABLE
style="FONT-FAMILY: Helvetica; FONT-SIZE: 12px"
border=0 cellSpacing=0 cellPadding=0
width="100%">
<TBODY>
<TR>
<TD
style="PADDING-BOTTOM: 10px; PADDING-LEFT: 10px; PADDING-RIGHT: 10px; PADDING-TOP: 10px"
vAlign=top width="100%">
<DIV align=center><IMG style="DISPLAY: block"
border=0 alt=""
src="20131101ArchiveAgenda_files/99fcfde513da3588d7998366_122x175.jpg"
width=122 height=175>
</DIV></TD></TR></TBODY></TABLE>
<DIV style="LINE-HEIGHT: 1.5; FONT-SIZE: 12px"
class="e2ma-combo-content e2ma-content-block">
<DIV
style="TEXT-ALIGN: left; LINE-HEIGHT: 12px; DISPLAY: block; MARGIN-BOTTOM: 10px; FONT-SIZE: 12px; FONT-WEIGHT: normal"
class=e2ma-p-div><EM><STRONG><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style><SPAN
style="COLOR: rgb(16,44,123)"
class=e2ma-style>
</SPAN></SPAN></SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style></SPAN></STRONG><STRONG><SPAN
style="FONT-SIZE: 12px" class=e2ma-style><SPAN
style="COLOR: rgb(16,44,123)"
class=e2ma-style>
</SPAN></SPAN></STRONG></EM>
<DIV
style="LINE-HEIGHT: 16.9px"><EM><STRONG><SPAN
style="COLOR: rgb(26,63,170)"
class=e2ma-style><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style>Marc
Chinoy</SPAN></SPAN></SPAN></STRONG></EM></DIV>
<DIV
style="LINE-HEIGHT: 16.9px"><EM><STRONG><SPAN
style="COLOR: rgb(26,63,170)"
class=e2ma-style><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style>President's
Letter</SPAN></SPAN></SPAN></STRONG></EM></DIV>
<DIV style="LINE-HEIGHT: 16.9px"> </DIV>
<DIV style="LINE-HEIGHT: 15.6px">
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style>In light of the many excellent
presentations offered at the FICPI conference in
Sorrento Italy at the start of October, a number
of powerful lessons were brought home, two of
which are the central features of this month’s
Agenda… the need for focused “Branding” efforts
for ALL professionals (as well as all business
and social entities), as well as the realities
of the steadily evolving professional and social
networks centered on the
web.</SPAN></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>A Very Special personal note:
Please join me in congratulating, my son
Alexander David Chinoy on his having been named
as partner in the law firm of Covington and
Burling, LLP.</SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>Alexander is a litigator
skilled in international trade with a long
string of key projects stretching back to his
clerkship with Judge William Bassler, whom he
helped prepare a critical finding related to the
outstanding claims of the Holocaust Victims
against German Industry.</SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style>Thank you, My Son, for touching
all our family and friends with this distinct
honor.</SPAN></SPAN></DIV><BR></DIV>
<DIV
style="LINE-HEIGHT: 15.6px"><EM><STRONG><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><SPAN
style="COLOR: rgb(26,63,170)"
class=e2ma-style>Best, </SPAN></SPAN></STRONG></EM></DIV>
<DIV
style="LINE-HEIGHT: 15.6px"><EM><STRONG><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><SPAN style="FONT-SIZE: 12px"
class=e2ma-style><SPAN
style="COLOR: rgb(26,63,170)"
class=e2ma-style>Marc Paul
Chinoy</SPAN></SPAN></SPAN></STRONG></EM></DIV>
<DIV><BR></DIV></DIV></DIV></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE>
<TABLE
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<TR>
<TD
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class=e2ma-wrapper vAlign=top>
<TABLE
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border=0 cellSpacing=0 cellPadding=0
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<TD
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class=e2ma-holder>
<DIV style="BORDER-BOTTOM: #ccc 2px solid"><IMG
style="DISPLAY: block" border=0
src="20131101ArchiveAgenda_files/spacer.gif"
width=1 height=1>
</DIV></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE>
<TABLE
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<DIV class=e2ma-content-block>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="COLOR: rgb(87,28,0); FONT-SIZE: 16px"
class=e2ma-style><STRONG><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style>BizSpeak!</SPAN></STRONG></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><BR></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><SPAN
style="COLOR: rgb(26,63,170)"
class=e2ma-style>Winner of the
Month:</SPAN></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><STRONG><SPAN
style="FONT-SIZE: 12px" class=e2ma-style><SPAN
style="COLOR: rgb(26,63,170)"
class=e2ma-style>Bryan Benitz, <A
style="FONT-WEIGHT: normal"
href="http://www.theveterinaryclub.com/"
data-type="url"
data-name="The Veterinary Club">The Veterinary
Club</A></SPAN></SPAN><SPAN
style="FONT-SIZE: 12px" class=e2ma-style><SPAN
style="COLOR: rgb(16,44,123)" class=e2ma-style>
</SPAN> </SPAN></STRONG></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><BR></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0); FONT-SIZE: 15px"
class=e2ma-style><STRONG>“Don't Boil The
Ocean!”</STRONG></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style></SPAN> </DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0); FONT-SIZE: 12px"
class=e2ma-style><STRONG>Definition:</STRONG></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>To avoid making small issues
large and large issues into
monsters.</SPAN><BR></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style></SPAN> </DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0); FONT-SIZE: 12px"
class=e2ma-style><STRONG>Related
Terms:</STRONG></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px">
<DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>Let’s Not Overbake This!;
Please Avoid Overthinking; Let's not Run in
Circles, Scream and Shout!</SPAN><BR></DIV><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style> </SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; COLOR: rgb(87,28,0); FONT-SIZE: 12px"
class=e2ma-style><STRONG>How it
Sounds:</STRONG></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>“</SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>Each time George's team begins
carry on about expanding the Omaha project to
include Belgium, Lenore mutters, “Oh, come on,
Guys... Don't Boil The Ocean!</SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>”</SPAN><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><BR></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style></SPAN> </DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style>Don't forget to send us your
BizSpeak to: </SPAN></DIV>
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style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style><A style="FONT-WEIGHT: normal"
href="mailto:[email protected]?subject=TRG%20Newsletter%20Bizspeak"
data-type="email">mailto:[email protected]?subject=TRG%20Newsletter%20Bizspeak</A></SPAN></DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px"
class=e2ma-style></SPAN> </DIV>
<DIV style="LINE-HEIGHT: 16.9px"><SPAN
style="FONT-SIZE: 12px" class=e2ma-style><SPAN
style="FONT-FAMILY: Arial, Helvetica, sans-serif"
class=e2ma-style><A style="FONT-WEIGHT: normal"
href="http://www.regisgroup.com/ourPress/publications.shtml"
data-type="url" data-name="Click here">Click
here</A> to check out the BizSpeak
book!</SPAN></SPAN></DIV></DIV></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE>
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<DIV class=e2ma-p-div><FONT color=#ffffff size=1
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Group, Inc.<BR>102 North King Street <FONT
color=#b49a00>|</FONT> Leesburg, VA 20176 <FONT
color=#b49a00>|</FONT> </FONT><FONT color=#ffffff size=1
face="Verdana, Arial, Helvetica, sans-serif">703
777-2233 <FONT color=#b49a00>|</FONT> <A
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