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<DIV> </DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: #660000"><STRONG><SPAN>Reality
Check</SPAN></STRONG></SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">Strategic
Planning is <STRONG>NOT</STRONG> an interesting
exercise that is merely a <STRONG>right thing to
do.</STRONG></SPAN></DIV>
<DIV><BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">While
the range of elements that fit within the
process is broad and should be tailored to each
group individually, leaders of every
organization should ask themselves a set of
basic questions:</SPAN></STRONG></SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt"><STRONG>1.</STRONG>
Have we mapped out how to expand the number and
diversity of our clients? </SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt"><STRONG>2.</STRONG>
Have we clarified how we will differentiate
ourselves among our
competitors? </SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt"><STRONG>3.</STRONG>
Do we have and adhere to a calendar with
measurable outcomes setting forth how we intend
to secure clients as a way of assuring a solid
positioning within our
profession? </SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">If
the answer to any of these questions less than
absolutely clear, then the prospect of mapping a
future that has been crafted by the leadership
will have been left to circumstances under the
influence… if not the control… of
others.</SPAN></DIV>
<DIV><BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">This
is the ultimate
test:</SPAN></STRONG></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">Is
there an internal calendar-driven sequence fully
engaging the leadership in assuring the
existence of a dynamic plan focused on both
securing an expanded set of clients and
enhancing profitability?</SPAN></DIV>
<DIV><BR><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">If
the answer to any of these questions is anything
less than “<STRONG>absolutely in
place</STRONG>”, then our team at
<STRONG>TRG</STRONG> would be pleased to help
you arrive at answers pointed in the direction
for business growth
<STRONG>NOW</STRONG>.</SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt">Ask
us… there is no risk in Asking.</SPAN></DIV>
<DIV><BR><STRONG><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">Please
call us at 703.777.2233 or email us at <A
href="mailto:[email protected]?subject=September Newsletter"
[email protected]>mailto:[email protected]?subject=September
Newsletter</A>.</SPAN></STRONG></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt">___________________________</SPAN></DIV></DIV></DIV></TD>
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<DIV style="TEXT-ALIGN: center"><SPAN
style="FONT-FAMILY: arial, helvetica, sans-serif; COLOR: #660000; FONT-SIZE: 8pt">The
Regis Group, Inc.</SPAN><BR><SPAN
style="FONT-FAMILY: arial, helvetica, sans-serif; COLOR: #660000; FONT-SIZE: 8pt">102
North King Street | Leesburg, VA 20176
| </SPAN><BR><SPAN
style="FONT-FAMILY: arial, helvetica, sans-serif; COLOR: #660000; FONT-SIZE: 8pt">703
777-2233 | <A
href="http://www.regisgroup.com/">http://www.regisgroup.com/</A></SPAN><BR> <BR> <SPAN
style="BACKGROUND-COLOR: #000000; FONT-FAMILY: arial, helvetica, sans-serif; COLOR: #ffffff; FONT-SIZE: 12pt">
<SPAN>September 2013</SPAN>
</SPAN><BR><STRONG
style="TEXT-ALIGN: left; COLOR: inherit; FONT-SIZE: 12pt"> </STRONG></DIV>
<DIV style="TEXT-ALIGN: left">
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: #660000"><STRONG>Internet
Planning (Part2)</STRONG></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">The
Agenda has begun a focus on the steadily
increasing importance of the Internet at all
levels of business and life.</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt"><BR>While
the Internet is now a critical part of our
culture, there are key areas of understanding
that risk lagging behind in planning
efforts. </SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">Focus
on the Next Two Critical
Areas</SPAN></STRONG></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt"><BR><SPAN
style="TEXT-DECORATION: underline"><SPAN
style="COLOR: #660000"><STRONG>Positioning:</STRONG></SPAN></SPAN></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt">Positioning
is the intersection of an intended perception by
a client and the relation of that perception to
their view of competing
interests. </SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt">For
planning purposes 'Competing' goes far beyond
the relative merits of business competitors. Of
necessity, 'Competing Interests' should include
an understanding of alternate activities that
may cause prospective clients to turn away due
to time factors.</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt"><BR>An
example might be a law or accounting firm that
no longer systematically adjusts information on
their website, believing that new clients are
coming from referral and that after the initial
view have no reason to visit the
site.</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt"><BR>A
site that is not dynamic will not help keep the
firm in the forefront of client
minds.</SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt"><STRONG>*</STRONG>
Positioning should include a clear understanding
of the impression both intended to be made and
actually in place with clients and competitors
at the current time.</SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN
style="TEXT-DECORATION: underline"><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">Interaction:</SPAN></STRONG></SPAN></SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt">The
sequence by which you interact with clients and
allies should NOT be left to
chance. </SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt">The
use of the calendar is often at the center of
this planned element. </SPAN></DIV>
<DIV> </DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt">'How'
you interact is highly significant, but will be
lost under the pressure of competing interests
if contact is not being made on an ongoing basis
(preferably with a core of contacts
scheduled).<BR> </SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt">By
example: <STRONG>THE TRG WEBSITE</STRONG> is a
critical component for how we interact with a
broad network on an ongoing basis at least twice
a month to add value.</SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt"><BR>Of
the highest importance is not leaving
interaction to chance, but taking the time on a
regularly scheduled basis to plan and
adjust. </SPAN></DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt"><BR><STRONG>In
October we will finish this article with
Protection and
Planning. </STRONG></SPAN><STRONG><SPAN
style="COLOR: inherit; FONT-SIZE: 12pt"> </SPAN></STRONG></DIV></DIV>
<DIV
style="TEXT-ALIGN: left">______________________________________</DIV></DIV></TD></TR></TBODY></TABLE>
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<DIV style="TEXT-ALIGN: left"><SPAN
style="COLOR: #660000; TEXT-DECORATION: underline"><EM><STRONG><SPAN
style="FONT-FAMILY: tahoma, arial, helvetica, sans-serif; FONT-SIZE: 9pt">Focus
on the
Future</SPAN></STRONG></EM></SPAN><BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: tahoma, arial, helvetica, sans-serif; FONT-SIZE: 13pt">Guest
Predictions:</SPAN></STRONG></SPAN><BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: tahoma, arial, helvetica, sans-serif; FONT-SIZE: 13pt">Patti
Strand </SPAN></STRONG></SPAN><BR>
<BR><EM><SPAN
style="FONT-FAMILY: tahoma, arial, helvetica, sans-serif; COLOR: #0000cc; FONT-SIZE: 10pt">Guest
Predictions is a regular feature in which we ask
leaders in a number of professions a set of
questions that affect us
all.</SPAN></EM> <BR> <BR><STRONG><EM
style="COLOR: #660000; FONT-SIZE: 12pt"><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Patti
Strand, <A href="http://www.naiaonline.org/"
rel="National Animal Interest Alliance">National
Animal Interest Alliance</A> (NAIA) National
Director</SPAN></EM></STRONG></DIV>
<DIV style="TEXT-ALIGN: left"> </DIV>
<DIV style="TEXT-ALIGN: left"><EM
style="COLOR: #660000; FONT-SIZE: 12pt"><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Patti
is a recognized expert and consultant on
contemporary animal issues, most notably
responsible dog ownership and the animal rights
movement. She often appears on radio and
television and her articles on canine issues,
animal welfare, public policy and animal rights
have appeared in major US news publications and
in trade, professional and scientific
journals.</SPAN></EM></DIV>
<DIV style="TEXT-ALIGN: left"><EM
style="COLOR: #660000; FONT-SIZE: 12pt"><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt"><BR>Patti
and her husband Rod co-authored The Hijacking of
the Humane Movement: Animal Extremism in 1993,
the first US book exposing the extremism of the
animal rights movement. Patti has been a
Dalmatian breeder and enthusiast since 1969, is
an approved AKC judge and served on the AKC
board of Directors for 16 years. She holds a
degree in political science from Portland State
University</SPAN></EM><EM
style="COLOR: #660000; FONT-SIZE: 12pt"><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">.</SPAN></EM></DIV>
<DIV style="TEXT-ALIGN: left"><EM
style="COLOR: #660000; FONT-SIZE: 12pt"><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt"><BR></SPAN></EM></DIV>
<DIV style="TEXT-ALIGN: left"><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Q:
What do you see as the key emerging uses of the
Internet in Social
Work?</SPAN></STRONG></SPAN><BR> <BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt"><STRONG>A:</STRONG>
The internet has given us a much greater ability
to build and organize our membership and
disseminate
information. </SPAN><BR> <BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Q:
What surprising applications of the Internet
have you found in
<STRONG><SPAN><STRONG><SPAN>Social
Work</SPAN></STRONG></SPAN></STRONG>?</SPAN></STRONG></SPAN><BR> <BR><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">A: </SPAN></STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">
Facebook and our advocacy software have allowed
us to expand our presence
dramatically. </SPAN><BR> <BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Q:
What have been the "Best Uses" of the Internet
for
you?</SPAN></STRONG></SPAN><BR> <BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt"><STRONG>A:</STRONG>
NAIA publishes and distributes original articles
and studies, so having a boundless source of
information and the latest studies available is
priceless to us. </SPAN><BR> <BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Q:
What should be avoided when dealing with the
Internet?</SPAN></STRONG></SPAN> <BR> <BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt"><STRONG>A:</STRONG>
It’s important to keep in mind that
the Internet is not a substitute for many other
kinds of communication. Face to face
communication, telephone and hand written
letters still have important roles to play. We
work with grassroots volunteers, so establishing
a set of communications guidelines has helped us
avoid problems. </SPAN><BR> <BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Q:
Which next steps might you recommend for all of
us to
take? </SPAN></STRONG></SPAN><BR> <BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt"><STRONG>A:</STRONG>
We are still finding our own
way. </SPAN></DIV>
<DIV style="TEXT-ALIGN: left"><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt"><BR></SPAN></DIV></DIV></TD>
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width=120 height=120> </DIV>
<DIV>
<DIV><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">Patti
Strand</SPAN></DIV></DIV></TD></TR></TBODY></TABLE>
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<DIV style="TEXT-ALIGN: left"><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Marc
Chinoy</SPAN></STRONG></DIV>
<DIV style="TEXT-ALIGN: left"><STRONG><EM><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: #0000cc; FONT-SIZE: 10pt">President's
Letter</SPAN></EM></STRONG></DIV>
<DIV style="TEXT-ALIGN: left"> </DIV>
<DIV style="TEXT-ALIGN: left"><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 12pt"><SPAN
style="COLOR: #660000"><STRONG>Moment of
Joy</STRONG></SPAN></SPAN></DIV>
<DIV style="TEXT-ALIGN: left"><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt"><SPAN
style="COLOR: #660000"><STRONG></STRONG></SPAN><BR>Special
Congratulations to our old friend Phil Morphew
on his marriage to his true love, Theresa
in California in August . </SPAN></DIV>
<DIV style="TEXT-ALIGN: left"> </DIV>
<DIV style="TEXT-ALIGN: left"><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt">I
have been very pleased by this grand next
step for their most enviable connection of many
years... Happy endings do not happen nearly
often enough, and what is even rarer is seeing a
relation revealed as solid and loving over
time.</SPAN></DIV>
<DIV style="TEXT-ALIGN: left"> </DIV>
<DIV style="TEXT-ALIGN: left"><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt">Please
join me in a joyous recognition of a most
admirable milepost in their grand journey
together.</SPAN></DIV>
<DIV style="TEXT-ALIGN: left"><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt"><BR>And
to all of Readers we send our best regards at
the informal beginning of the business
year.</SPAN></DIV>
<DIV style="TEXT-ALIGN: left"><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: inherit; FONT-SIZE: 10pt"><BR></SPAN></DIV>
<DIV style="TEXT-ALIGN: left"><EM><SPAN
style="COLOR: #0000cc"><STRONG><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">Best, </SPAN></STRONG></SPAN></EM></DIV>
<DIV style="TEXT-ALIGN: left"><EM><SPAN
style="COLOR: #0000cc"><STRONG><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; FONT-SIZE: 10pt">Marc
Paul Chinoy</SPAN></STRONG></SPAN></EM></DIV>
<DIV style="TEXT-ALIGN: left"><SPAN
style="COLOR: inherit; FONT-SIZE: 12pt">_________________</SPAN></DIV></DIV><BR>
<DIV align=center><IMG border=0
src="20130901ArchiveAgenda_files/0f204c146025dcb1a7e53c7e_155x208.jpg"
width=155 height=208> </DIV>
<DIV>
<DIV style="TEXT-ALIGN: left"><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 13pt">BizSpeak!</SPAN></STRONG></SPAN><BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Winner
of the Month:</SPAN><BR><EM><SPAN
style="FONT-FAMILY: 'trebuchet ms', geneva; COLOR: #0000cc; FONT-SIZE: 10pt"><STRONG><SPAN
style="COLOR: #000000">First Time:</SPAN> Robert
Pizzimenti, Senior Executive Adviser and
Realtor </STRONG> </SPAN></EM><BR><BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 11pt">“Open
Your
Eyes”</SPAN></STRONG></SPAN><BR> <BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Definition:</SPAN></STRONG></SPAN><BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">To
make an attribute of a deal or a relation
apparent.</SPAN><BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt"> </SPAN><BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Related
Terms:</SPAN></STRONG></SPAN><BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">See
‘Heaven and Earth’ and ‘Everything
In-between;’ Percolating with
Ideas</SPAN><BR> <BR><SPAN
style="COLOR: #660000"><STRONG><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">How
it Sounds:</SPAN></STRONG></SPAN><BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">“We
want you to Open Your Eyes to all the
possibilities in this deal”</SPAN><BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt"> </SPAN><BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Don't
forget to send us your BizSpeak to:
</SPAN><BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt"><A
href="mailto:[email protected]">[email protected]</A></SPAN><BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt"> </SPAN><BR><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">Click
<A
href="http://www.regisgroup.com/ourPress/publications.shtml"
rel=here>here</A> to check out the BizSpeak
book!</SPAN></DIV>
<DIV style="TEXT-ALIGN: left"><SPAN
style="FONT-FAMILY: trebuchet ms, geneva; FONT-SIZE: 10pt">___________________</SPAN></DIV></DIV><BR>
<DIV align=center></DIV>
<DIV></DIV><BR>
<DIV align=center></DIV>
<DIV></DIV><BR>
<DIV align=center></DIV>
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<P><FONT color=#ffffff size=1
face="Verdana, Arial, Helvetica, sans-serif">The Regis
Group, Inc.<BR>102 North King Street <FONT
color=#b49a00>|</FONT> Leesburg, VA 20176 <FONT
color=#b49a00>|</FONT> </FONT><FONT color=#ffffff size=1
face="Verdana, Arial, Helvetica, sans-serif">703
777-2233 <FONT color=#b49a00>|</FONT> <A
href="http://www.regisgroup.com/" target=_blank><FONT
color=#ffffff>www.regisgroup.com</FONT></A></FONT></P></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR>
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