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<div><div style="text-align: left;"><span style="color: #660000;"><strong><span style="font-size: 13pt;"><span style="font-family: 'trebuchet ms', geneva;">WEBSITE METHODS ASSESSMENT </span><span style="font-family: 'trebuchet ms', geneva;">CHECKLIST</span></span></strong></span></div>
<div style="text-align: left;"> </div>
<div style="text-align: left;"><span style="font-family: 'trebuchet ms', geneva; font-size: 10pt;"><strong>Premise:</strong> If your website is a “One Time” stopping point of interest, no matter how attractive, it has real value, but that value is capped.</span></div>
<div style="text-align: left;"><span style="font-family: 'trebuchet ms', geneva; font-size: 10pt;"> </span></div>
<div style="text-align: left;"><em><span style="font-family: 'trebuchet ms', geneva; color: #660000; font-size: 10pt;">Your site should be a gateway to a place of interest to be both visited and revisited. Do you need ALL of the following??? Not necessarily, but Why Not?</span></em></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"><br><span style="color: #660000;"><strong>Website Presentation</strong></span></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Appeal / "Grab" – “Clean” front with items of interest refreshed often</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Immediacy – New Elements Weekly, preferably connected to client needs</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Search engine placement – Learn to control internally</span></div>
<div style="text-align: left;"> </div>
<div style="text-align: left;"><span style="color: #660000;"><strong><span style="font-family: 'trebuchet ms', geneva; font-size: 10pt;">Direct e-mail Program</span></strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Targeted – Specific Current subjects</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Broad send – Expanded Database adjusted after each use </span></div>
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<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"><span style="color: #660000;"><strong>Branding phrases/images</strong></span></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Recognizable and enhanced</span></div>
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<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"><span style="color: #660000;"><strong>Alliances</strong></span> </span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Relational Cross Placement!! (with/between Allied Entities)</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Cross endorsements</span></div>
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<div style="text-align: left;"><span style="color: #660000;"><strong><span style="font-family: 'trebuchet ms', geneva; font-size: 10pt;">Placement on GENERAL INTEREST SITES </span></strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Key sites (e.g. Facebook, Twitter)</span></div>
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<div style="text-align: left;"><span style="color: #660000;"><strong><span style="font-family: 'trebuchet ms', geneva; font-size: 10pt;">Endorsement/Cross endorsement (to expand reach) </span></strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - e Advertising </span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Placement</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Frequency</span></div>
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<div style="text-align: left;"><span style="color: #660000;"><strong><span style="font-family: 'trebuchet ms', geneva; font-size: 10pt;">Connection to interactive business functions</span></strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">Your direct participation is NOT the key… LINKAGE is:</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Conferences</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Conventions</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Forums</span></div>
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<div style="text-align: left;"><span style="color: #660000;"><strong><span style="font-family: 'trebuchet ms', geneva; font-size: 10pt;">Connection to amusements</span></strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Both Free and Commercial (Of merit)</span></div>
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<div style="text-align: left;"><span style="color: #660000;"><strong><span style="font-family: 'trebuchet ms', geneva; font-size: 10pt;">News Media Coverage</span></strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Releases</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - As primary/secondary source</span></div>
<div style="text-align: left;"> </div>
<div style="text-align: left;"><span style="color: #660000;"><strong><span style="font-family: 'trebuchet ms', geneva; font-size: 10pt;">Personal Enhancement Influencers / Sectors</span></strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - New i-Net Media</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Educators</span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Organizations of both “For Profit” and “Not For Profit” Executives<br> </span></div>
<div style="text-align: left;"> </div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">______________________</span></div></div></td>
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<div style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; color: #660000; font-size: 8pt;">The Regis Group, Inc.</span><br><span style="font-family: arial, helvetica, sans-serif; color: #660000; font-size: 8pt;">102 North King Street | Leesburg, VA 20176 | </span></div>
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<div style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; color: #660000; font-size: 8pt;">703 777-2233 | <a href="http://www.regisgroup.com/" rel="www.regisgroup.com">www.regisgroup.com</a></span></div>
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<div style="text-align: center;"><strong><span style="background-color: #000000; font-family: tahoma, arial, helvetica, sans-serif; color: #ffffff; font-size: 12pt;"> April 2012 <br></span></strong></div>
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<div style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; color: #0000ff; font-size: 10pt;">Here's the </span><span style="font-family: arial, helvetica, sans-serif; color: #0000ff; font-size: 10pt;">April Agenda! </span></div>
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<div style="text-align: left;"><span style="font-size: 13pt;"><strong><span style="font-family: trebuchet ms, geneva; color: #660000;">INTERNET DEVELOPMENT TOOL</span></strong></span></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"><strong><span style="color: #660000;">PREMISE:</span></strong> Internet usage is now universal: Please consider that ALL of the lists below apply to your business.</span></div>
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<div><span style="color: #660000;"><strong><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">HIGH END QUESTIONS</span></strong></span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">1. Have you clarified whom you are trying to reach through the web?</span></div>
<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">2. Does your Website "Connect; Grab; Hold?"</span></div>
<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">3. How many Allied sources are sending visitors to your site by plan / mutual agreement?</span></div>
<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">4. How often and where are you or your team featured on the web?</span></div>
<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">5. Where were your last press releases displayed?</span></div>
<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">6. Do you have a written plan for web enhancement with rolling timetable?</span></div>
<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">7. Are your team, allies and supporters in sync with your plan?</span></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">Perceived needs are rapidly shifting and accelerating in real time. </span><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">NOTE: Any entity without a comprehensive internet plan is flying blind.</span></div>
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<div><span style="color: #660000;"><strong><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">PURPOSES FOR INTERNET USAGE HAVE SHIFTED AND BLURRED</span></strong></span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Now Daily/Constant/Fully Functional</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• A Primary Marketing Venue</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Directly Competing With "Live" Interaction/Functions</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Business Meetings</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Training</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Social Events (YES... even if this one gives us pause to consider)</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Providing Personal Interconnection</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Key Entertainment Outlet</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Direct Competition To Open Broadcast / Cable Broadcast</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> - Perennial methods must be reassessed ASAP</span></div>
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<div><span style="color: #660000;"><strong><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">TARGETS</span></strong></span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Important to shift understanding of the Internet</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Reset Your Outreach Methods and Priorities</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Immediate prospect of enhanced Revenue and Influence</span></div>
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<div><span style="color: #660000;"><strong><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">METHODS ASSESSMENT CHECKLIST</span></strong></span></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Website</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Direct e-mail Program</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Branding phrases/images</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Alliances</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Placement on general Internet</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Connection to interactive business functions</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Endorsement/Cross endorsement (to expand reach)</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Connection to amusements</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• News Media Coverage</span><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">• Delivery Influencers/Sectors</span></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">To view the full version of Internet Development Tool, visit TRG <a href="http://www.regisgroup.com/newfromRegis/leadershipTools.shtml" rel="website">website</a>.</span></div>
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<td style="padding:5px;" valign="top" width="80%"><div><div style="text-align: left;"><span style="color: #660000;"><em><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 9pt;"><strong><span style="text-decoration: underline;">Focus on the Future</span></strong></span></em></span></div>
<div style="text-align: left;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: #7b3134; font-size: 13pt;"><strong>Guest Predictions: </strong></span></div>
<div style="text-align: left;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: #7b3134; font-size: 13pt;"><strong><strong>Dr. Shahn Wilburn</strong></strong></span></div>
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<div><span style="color: #0000ff;"><em><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 10pt;">Guest Predictions is a regular feature in which we ask leaders in a number of professions a set of questions that affect us all. </span></em></span></div>
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<div><strong><span style="font-family: trebuchet ms, geneva; color: #660000; font-size: 10pt;">Dr. Shahn Wilburn - Senior Pastor at <a href="http://www.rivbapch.org/PastorShahn.php" rel="Riverview Baptist Church">Riverview Baptist Church<br></a> </span></strong></div>
<div><em><span style="font-family: trebuchet ms, geneva; color: #660000; font-size: 10pt;">Pastor Shahn and his wife Juanita came to Riverview October 26, 1980 when the small congregation which occupied the little white church overlooking the New River called him to be their Pastor. A native of Giles County, he was attending Piedmont Baptist College in Winston-Salem, NC at the time, and living in Franklin County, VA. For a complete bio on Pastor Shahn Wilburn please visit <a href="http://www.rivbapch.org/PastorShahn.php" rel="Riverview Baptist Church">Riverview Baptist Church</a>.</span></em></div>
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<strong><span style="font-family: trebuchet ms, geneva; color: #660000; font-size: 10pt;">Q: What changes in your professional environment in the past 3-5 years have you found to be the most beneficial?</span></strong></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"><strong>A:</strong> Technology.</span></div>
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<div style="text-align: left;"><strong><span style="font-family: trebuchet ms, geneva; color: #660000; font-size: 10pt;">Q: What changes have been the most troubling to you?</span></strong></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"><strong>A:</strong> Technology, lack of time to keep current. </span></div>
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<div style="text-align: left;"><strong><span style="font-family: trebuchet ms, geneva; color: #660000; font-size: 10pt;">Q: How will globalization affect your professional area in the near term?</span></strong></div>
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<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"><strong>A:</strong> It will allow us to reach cross culturally more readily and with greater impact.</span></div>
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<div style="text-align: left;"><span style="color: #660000;"><strong><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Q: What significant challenges might be anticipated in your professional area in the next few years? </span></strong></span></div>
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<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"><strong>A:</strong> Government regulations and control pushing its way into the pulpit.</span></div>
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<div style="text-align: left;"><span style="color: #660000;"><strong><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Q: What are the greatest challenges confronting young professionals in Western culture today? </span></strong></span></div>
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<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"><strong>A:</strong> Government, ever expanding government bureaucracy. </span></div>
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<div><div style="text-align: center;"> <span style="font-family: arial black, avant garde; font-size: 9pt;"><strong>Dr. Shahn Wilburn</strong></span></div></div></td>
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<div style="text-align: center;"><span style="color: #000000;"><strong><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 8pt;">Marc Chinoy </span></strong></span></div>
<div style="text-align: left;"><span style="color: #660000; text-decoration: underline;"><em><span style="font-family: 'trebuchet ms', geneva; font-size: 9pt;">President's Letter</span></em></span></div>
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<div><strong><span style="font-family: trebuchet ms, geneva; color: #660000; font-size: 14pt;">WAKING UP</span></strong></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">We all blinked… We knew it was there… We had taken many steps to engage ourselves in the web…</span></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">But where’s the PLAN???</span></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">The common subject for this month is the internet.</span></div>
<div><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">In many cases those of us who plan on a regular basis considered the web and “e-everything” a critical tool… but to what extent did we focus on the web as needing a full annual planning effort as important as the internal budget cycle?</span></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">O.k. “Too much to add to a heavy work load”, you say. “Won’t this work as a Goal in our annual strategic plan (by whatever name you give it… including “The budget”)?</span></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">Of Course! IF the “Internet Goal” is given sufficient priority and starts to look like its own major project with annual re-evaluation planning and reset.</span></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">The articles to the left, supported by a more extensive tool on the TRG site is a significant enhancement of our offering two years ago, for the simple reason that the critical nature of the web has increased steadily.</span></div>
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<div><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">Please let me know what you think.</span></div>
<div><br><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;">Best wishes as you plan to move forward,</span></div>
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<div><span style="color: #0000ff;"><em><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Marc Paul Chinoy</span></em></span></div>
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<div> <div style="text-align: left;"><span style="font-size: 13pt;"><strong><span style="font-family: trebuchet ms, geneva; color: #660000;"><strong>BizSpeak!</strong></span></strong></span><span style="font-family: trebuchet ms, geneva; color: #000000; font-size: 10pt;"> </span><span style="font-family: trebuchet ms, geneva; color: #000000;"> </span></div>
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<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; font-size: 10pt;">Winner of the Month:</span></div>
<div style="text-align: left;"><em><strong><span style="font-family: 'trebuchet ms', geneva; font-size: 10pt; color: #0000cc;"><a href="http://www.tjcarvis.com/" rel="Thaddius J. Carvis" style="color: #0000cc;">Thaddius J. Carvis</a>: Veteran Patent Attorney</span></strong></em><span style="color: #3300ff; font-family: 'trebuchet ms', geneva; font-size: x-small;"><em><br></em></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #660000; font-size: 11pt;"><strong><strong> </strong></strong></span></div>
<div style="text-align: left;"><span style="font-family: trebuchet ms, geneva; color: #660000; font-size: 11pt;"><strong><span style="font-size: 13pt;"><strong>“<strong>Saved By The Bell!</strong>”</strong></span> </strong></span></div>
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<div><strong><span style="font-family: trebuchet ms,geneva; font-size: 10pt; color: #660000;">Definition:</span></strong></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt; color: #000000;">A sudden fix for a problem or issue immediately before the deadline.</span></div>
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<div><strong><span style="font-family: trebuchet ms,geneva; font-size: 10pt; color: #660000;">Related Terms:</span></strong></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt; color: #000000;">“Coming up for air”; “Last gasp”; “Glimmer of hope”</span></div>
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<div><strong><span style="font-family: trebuchet ms,geneva; font-size: 10pt; color: #660000;">How it Sounds:</span></strong></div>
<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt; color: #000000;">“Finding the missing spreadsheet 1 hour before the session meant that Monica was Saved By the Bell”</span></div>
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<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt; color: #000000;">Don't forget to send us your favorite BizSpeak to: <a href="mailto:[email protected]">[email protected]</a></span></div>
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<div><span style="font-family: trebuchet ms,geneva; font-size: 10pt; color: #000000;"><a href="http://www.regisgroup.com/ourPress/publications.shtml" rel="Click here" title="Click here"></a><a href="http://www.regisgroup.com/ourPress/publications.shtml" rel="Click here" title="Click here"></a><a href="http://www.regisgroup.com/ourPress/publications.shtml" rel="Click here" style="color: #0000ff;" title="Click here">Click here</a> to check out the BizSpeak book!</span></div>
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