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<td valign="top" colspan="1" rowspan="1"> <span class="LargetestBold">SALES/MARKETING/ADMIN
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Have a Question? Brainstorm Using Buzzwords: </span>
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<th> </th>
<th align="LEFT" class="Bigtext">Example Sales or Marketing<br>
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<td rowspan="11" align="CENTER" valign="MIDDLE"><img src="/images/row_of_tanks.jpg" width="146" height="268" border="0" alt=""></td>
<td class="Bigtext">Should I build a new tank or lease
existing tank?</td>
<td class="Bigtext">Depreciation</td>
</tr>
<tr>
<td class="Bigtext">How do I figure in or bill the cost
of tank cleaning?</td>
<td class="Bigtext">Contracts</td>
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<td class="Bigtext">How do I bill for inflation, regulation,
and throughput?</td>
<td class="Bigtext">Escalator</td>
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<td class="Bigtext">How many terminals have sold in the
past 10 years?</td>
<td class="Bigtext">Appraisals</td>
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<td class="Bigtext">Should my tank farm be full in today's
marketplace?</td>
<td class="Bigtext">Trends</td>
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<td class="Bigtext">Should I consider costs of customer
audits?</td>
<td class="Bigtext">Checklists</td>
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<td class="Bigtext">Can I use equipment readings for custody
transfer?</td>
<td class="Bigtext">Scale/Meter</td>
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<td class="Bigtext">What data should my customer be on-line
for?</td>
<td class="Bigtext">Automation</td>
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<td class="Bigtext">Should I go to ISO or other quality
standard?</td>
<td class="Bigtext">Certification</td>
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<td class="Bigtext">How do I balance productivity and
profitability?</td>
<td class="Bigtext">Expectations</td>
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