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<td align="left" valign="top" bgcolor="#FFFFFF"><a href="http://www.svoco.com/" target="_blank"><img src="http://www.svoco.com/html_email/header_v2.jpg" width="600" height="225" border="0" /></a></td>
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<p style="margin:0 0 15px 0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#eb6e1f" style="font-size:24px;">
<strong>Seeking Investment</strong></font></p>
<p style="margin:20px 0 12px 0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:17px; line-height:25px;"><strong>Svoboda Capital Partners ("SC") is actively seeking to invest in a catalog and/or internet direct marketing company.</strong></font></p>
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<strong>Direct Marketing Focus</strong></font></p>
<p style="margin:0 0 12px 0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:14px; line-height:20px;">SC has a strong history of investing in both B2B and B2C direct marketing businesses. An identifiable brand, high levels of customer service, and a strong value proposition generate loyalty and recurring demand.</font></p>
<p style="margin:0 0 25px 0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:14px; line-height:20px;">SC typically partners with existing company management of healthy businesses, though we are also able to leverage prior investment experience and operating executives we have worked with to accelerate value creation in distressed situations.</font></p>
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<td width="205" align="left" valign="top"><img src="http://www.svoco.com/html_email/svoboda_long_image.png" width="180" height="562" /></td>
<td width="325" align="left" valign="top"><p style="margin:0 0 12px 0;text-align:justify;"><font face="Arial, Helvetica, sans-serif" size="1" color="#eb6e1f" style="font-size:16px;"><strong>Financial Profile:</strong></font></p>
<p style="margin:10px 0 5px 0; text-align:justify;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:14px; line-height:20px;"><strong>Healthy Profile:</strong></font></p>
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<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Revenue between $10 million and $100 million</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">EBITDA between $3 million and $15 million</font></li>
<li style="margin-bottom:10px;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:14px; line-height:20px">EBITDA margins > 10%</font></li>
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<p style="margin:0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px"><em>Distressed situations, such as ABC, 363 or lender-owned company in need of management would be considered.</em></font></p>
<p style="margin:15px 0 5px 0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#eb6e1f" style="font-size:16px;"> <strong>Company Characteristics:</strong></font></p>
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<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Catalog and/or internet channels</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Scalable with opportunities to build customer channels</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Defensible leadership in niche product markets</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Well recognized and effectively managed brands</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Proprietary product design, merchandising or services</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Recurring demand</font></li>
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<p style="margin:15px 0 5px 0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#eb6e1f" style="font-size:16px;"> <strong>Target Sectors/Niches:</strong></font></p>
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<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Specialty Food & Beverage</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Hobby/Do-It-Yourself</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Automotive Aftermarket</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Gifts/Crafts</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Lifestyle/Recreation Products</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Personalized Products</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Lawn & Garden</font></li>
<li><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:12px; line-height:20px">Disposable Healthcare Products</font></li>
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<p style="margin:17px 0 15px 0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#eb6e1f" style="font-size:24px;">
<strong>Direct Marketing Experience</strong></font></p>
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<td width="198" align="center" valign="middle"><img src="http://www.svoco.com/html_email/cigars_international.gif" width="120" height="66" /></td>
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<p style="margin:0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#eb6e1f" style="font-size:16px;">
<strong>Bath, PA. | 2004 - 2007</strong></font></p>
<p style="margin:0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:14px; line-height:20px;">Leading catalog and Internet direct marketer of premium, hand-rolled cigars and cigar accessories</font></p>
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<td align="center" valign="middle"><img src="http://www.svoco.com/html_email/4wd.gif" width="120" height="53" /></td>
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<p style="margin:0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#eb6e1f" style="font-size:16px;">
<strong>Columbiana, OH. | 2000 - 2006</strong></font></p>
<p style="margin:0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:14px; line-height:20px;"> Leading distributor of automotive aftermarket products for the mini-sport utility segment</font></p>
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<td align="center" valign="middle"><img src="http://www.svoco.com/html_email/in_the_swim.gif" width="111" height="79" /></td>
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<p style="margin:0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#eb6e1f" style="font-size:16px;">
<strong>Chicago, IL. | 1999 - 2005</strong></font></p>
<p style="margin:0;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:14px; line-height:20px;"> Leading catalog and internet direct marketer of pool supplies and equipment to residential and commercial customers</font></p>
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<strong>Contact Us</strong></font></p>
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<p style="margin:0;text-align:justify;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:14px; line-height:20px;"><strong>John Svoboda</strong><br>
Managing Director<br>
<a href="mailto:[email protected]" style="color:#eb6e1f;">[email protected]</a><br>
312.267.8751</font></p></td>
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<p style="margin:0;text-align:justify;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:14px; line-height:20px;"><strong>Jeff Piper</strong><br>
Principal<br>
<a href="mailto:[email protected]" style="color:#eb6e1f;">[email protected]</a><br>
312.267.8757</font></p></td>
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<p style="margin:0;text-align:justify;"><font face="Arial, Helvetica, sans-serif" size="1" color="#5f6162" style="font-size:14px; line-height:20px;">Visit <a href="http://www.svoco.com" target="_blank" style="color:#eb6e1f;">www.svoco.com</a> for more information</font></p></td>
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<td align="left" valign="top"><img src="http://www.svoco.com/html_email/connect_with_us.jpg" width="600" height="83" border="0" /></td>
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<td align="center" valign="middle"><p><font face="Arial, Helvetica, sans-serif" size="1" color="#8a8a8a" style="font-size:11px; line-height:20px;"><a href="http://www.svoco.com/pages/about/about.php" target="_blank" style="color:#8a8a8a; text-decoration:none;">Overview</a> | <a href="http://www.svoco.com/pages/investment/investment.php" target="_blank" style="color:#8a8a8a; text-decoration:none;">Investment Strategy</a> | <a href="http://www.svoco.com/pages/portfolio/portfolio.php" target="_blank" style="color:#8a8a8a; text-decoration:none;">Portfolio</a> | <a href="http://www.svoco.com/pages/team/team.php" target="_blank" style="color:#8a8a8a; text-decoration:none;">Our Team</a> | <a href="http://www.svoco.com/pages/news/post_2012_Apr30.php" target="_blank" style="color:#8a8a8a; text-decoration:none;">News</a> | <a href="http://www.svoco.com/pages/contact/contact.php" target="_blank" style="color:#8a8a8a; text-decoration:none;">Contact</a><br>
Svoboda Capital Partners, Inc. All Rights Reserved</font></p></td>
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