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<p><font size="6" color="#FFFFFF" face="Arial"><b><i>
<marquee bgcolor="#0066CC" width="1325" height="86" scrollamount="5" scrolldelay="60">GUERIN
ASSOCIATES, INC. - Consultants in Best Practices</marquee>
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<p align="center"><b><strong><blink><span style="mso-bidi-font-size: 10.0pt; font-family: Arial; mso-fareast-font-family: Times New Roman; mso-bidi-font-family: Times New Roman; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><u><i><font face="Arial" color="#0000FF" size="5">Benchmarking
and Best Practices</font></i></u></span></blink></strong></b></td>
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<td width="422" height="176" rowspan="3"><a href="http://www.guerinassociates.com/Email/building_sm.jpg"><img border="0" src="building_sm.jpg" width="407" height="539"></a></td>
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<p align="center"><b><font color="#FF0000" size="4"><span style="font-family: Arial Narrow"><u>Why</u>
and <u>How</u> to Benchmark</span></font></b></td>
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<p class="MsoNormal" align="center"><font face="Arial" size="3">Many
organizations use comprehensive cost and performance metrics to evaluate
their overall effectiveness, especially versus their peers. </font></p>
<p class="MsoNormal" align="center"><font face="Arial" size="3">There�s
an increasing emphasis on <u>value</u>, or the optimal relationship
between performance and cost.<span style="mso-spacerun:yes"> </span>Even
companies with strong margins and earnings understand the need for real
overall competitiveness.<span style="mso-spacerun:yes"> </span></font></p>
<p class="MsoNormal" align="center"><b><font face="Arial" size="3">Successful
firms are looking for value --and savings-- in every area.</font></b></p>
<p class="MsoNormal" align="center"><font face="Arial" size="3">Benchmarking
is an effective way to assess and achieve real value. </font></p>
<p class="MsoNormal" align="center"><font face="Arial" size="3">It can
help you in a number of important ways:</font></td>
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<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><b><font face="Arial" size="3"><span style="mso-bidi-font-size: 9.0pt; color: blue">�<span style="mso-bidi-font-size: 9.0pt; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><i><span style="mso-bidi-font-size: 9.0pt; color: blue; line-height: 150%" dir="LTR">Determine
where you stand compared to peer organizations</span></i></span></font></b></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><b><font face="Arial" size="3"><span style="mso-bidi-font-size: 9.0pt; color: blue">�<span style="mso-bidi-font-size: 9.0pt; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><i><span style="mso-bidi-font-size: 9.0pt; color: blue; line-height: 150%" dir="LTR">Demonstrate
current strengths, and fine tune performance</span></i></span></font></b></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><b><font face="Arial" size="3"><span style="mso-bidi-font-size: 9.0pt; color: blue">�<span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; line-height: 150%; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><i><span dir="LTR" style="mso-bidi-font-size: 9.0pt; line-height: 150%; color: blue">Quantify
gaps in costs, performance, timing and quality</span></i></span></font></b></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><b><font face="Arial" size="3"><span style="mso-bidi-font-size: 9.0pt; color: blue">�<span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><i><span style="mso-bidi-font-size: 9.0pt; line-height: 150%; color: blue" dir="LTR">Zero
in on potential savings and improvements</span></i></span></font></b></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><b><font face="Arial" size="3"><span style="mso-bidi-font-size: 9.0pt; color: blue">�<span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><i><span style="mso-bidi-font-size: 9.0pt; line-height: 150%; color: blue" dir="LTR">Challenge
inertia through objective data</span></i></span></font></b></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><b><font face="Arial" size="3"><span style="mso-bidi-font-size: 9.0pt; color: blue">�<span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><i><span style="mso-bidi-font-size: 9.0pt; line-height: 150%; color: blue" dir="LTR">Identify
and adapt tested methods</span></i></span></font></b></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><b><font face="Arial" size="3"><span style="mso-bidi-font-size: 9.0pt; color: blue">�<span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><i><span style="mso-bidi-font-size: 9.0pt; line-height: 150%; color: blue" dir="LTR">Build
commitment to change</span></i></span></font></b></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><b><font face="Arial" size="3"><span style="mso-bidi-font-size: 9.0pt; color: blue">�<span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; line-height: 150%; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><i><span style="mso-bidi-font-size: 9.0pt; line-height: 150%; color: blue" dir="LTR">Avoid
re-inventing solutions</span></i></span></font></b></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><font face="Arial" size="3"><b><span style="mso-bidi-font-size: 9.0pt; color: blue">�<span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; line-height: 150%; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><span style="mso-bidi-font-size: 9.0pt; color: blue" dir="LTR"><i>Establish
achievable goals</i></span></span></b></font></td>
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<p align="center"><b><u><span style="font-family: Arial Narrow"><font color="#FF0000" size="4">Guerin
Associates News</font></span></u></b></p>
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<p align="left"><font face="Arial" size="3">Michael Guerin addressed
IFMA�s �World Workplace� in Toronto, Ontario on October 8, 2002 on
the topic:</font></p>
<p align="center"><i><font face="Arial" size="3"><u>Using Key Metrics to
Demonstrate</u> <u>Value in the Workplace</u>.</font></i></p>
<p align="center"> </td>
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<p align="center" style="background-color: #C0C0C0"><span style="font-size:9.0pt;font-family:Arial;
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mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA"><a href="http://www.guerinassociates.com/Email/Bullet1.jpg"><img src="Bullet1.jpg" v:shapes="_x0000_i1025" width="212" height="285"></a></span></td>
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<p class="MsoNormal" style="text-align: justify; line-height: 100%"> </p>
<p class="MsoNormal" style="text-align:justify"><font face="Arial" size="3">Many
participants find that benchmarking studies reveal unexpected
opportunities, and innovative solutions to problems. That�s
because
�best performers� are constantly testing and improving their methods.</font></p>
<p class="MsoNormal" style="text-align:justify"><font face="Arial" size="3">Some
have reported that data was requested just <u> after</u> a study was completed.
Benchmarking takes some time, so it�s important to act early, rather
than wait for management to ask for comparative data.</font></p>
<p class="MsoNormal" style="text-align:justify;line-height:150%"> </p>
<p class="MsoNormal" style="text-align:justify;line-height:150%"> </p>
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<td width="422" height="1"><font face="Arial" size="3">Mike explained to
an audience of over 150 attendees how managers at leading companies are
using quantifiable performance indicators to improve costs and
performance, and clearly demonstrate overall value to their own
management.</font></td>
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<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><b><font face="Arial" size="3" color="#0000FF">CRITICAL
SUCCESS FACTORS:</font></b></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><b><font face="Arial" size="3"><span style="mso-list: Ignore; mso-bidi-font-size: 9.0pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: blue; mso-bidi-font-style: italic">�</span><span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><span dir="LTR"><i><span style="mso-bidi-font-size: 9.0pt; color: blue">Consider
a third party to maintain objectivity and confidentiality</span></i></span></font></b></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><font face="Arial" size="3"><b><span style="mso-list: Ignore; mso-bidi-font-size: 9.0pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: blue; mso-bidi-font-style: italic">�</span><span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><span dir="LTR"><i><span style="mso-bidi-font-size: 9.0pt; color: blue">Strive
for actionable, "apples to apples" data</span></i></span></b></font></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><font face="Arial" size="3"><b><span style="mso-list: Ignore; mso-bidi-font-size: 9.0pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: blue; mso-bidi-font-style: italic">�</span><span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><span dir="LTR"><i><span style="mso-bidi-font-size: 9.0pt; color: blue">Focus
on win-win outcomes:</span></i></span></b></font></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><font face="Arial" size="3"><b><span style="mso-list: Ignore; mso-bidi-font-size: 9.0pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: blue; mso-bidi-font-style: italic">�</span><span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><span dir="LTR"><i><span style="mso-bidi-font-size: 9.0pt; color: blue">Solid
proof where costs and performance are effective</span></i></span></b></font></p>
<p class="MsoNormal" style="margin-left:0in;text-align:justify;text-indent:.25in;
line-height:150%;mso-list:l0 level1 lfo1;tab-stops:list .5in;background:#E6E6E6"><font face="Arial" size="3"><b><span style="mso-list: Ignore; mso-bidi-font-size: 9.0pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: blue; mso-bidi-font-style: italic">�</span><span style="font-style: normal; font-variant: normal; mso-bidi-font-size: 9.0pt; line-height: 150%; color: blue; mso-list: Ignore; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic">
</span><span dir="LTR"><i><span style="mso-bidi-font-size: 9.0pt; color: blue">Tested
solutions where improvement is needed</span></i></span></b></font></td>
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<td width="422" height="56" align="center"><font face="Arial" size="3"><b>Contact
us for additional information</b></font>
<p><a href="mailto:[email protected]"><font face="Arial"><b>[email protected]</b></font></a></p>
<p><font face="Arial" size="6" color="#FF0000"><b>908-903-9070</b></font></p>
<p><font face="Arial" size="2"><b>Copyright 2002 Guerin Associates, Inc.</b></font></td>
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