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<HEAD><TITLE>J. C. Leyendecker Biography</TITLE>
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<FONT COLOR="#000000" SIZE="2" FACE="HELVETICA,ARIAL"> <B><font face="Times New Roman, Times, serif">JOSEPH
CHRISTIAN LEYENDECKER</font></B><font face="Times New Roman, Times, serif">
(1874-1951) was born in Montabaur, Germany, and came to America at the
age of eight. Showing an early interest in painting, he got his first
job at 16 in a Chicago engraving house on the strength of some large pictures
he had painted on kitchen oilcloth. In the evenings after work he studied
under Vanderpoel at the Chicago Art Institute, and saved for five years
to be able to go to France to attend the Academie Julian in Paris. <BR>
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Upon his return, as a thoroughly trained artist with immense technical
facility, Leyendecker had no difficulty in obtaining top commissions for
advertising illustrations and cover designs for the leading publications.
His first <i> Saturday Evening Post</i> cover was done in 1899, and he
did well over 300 more during the next forty years. Among the most famous
of these was the annual New Year Baby series.<BR>
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His advertising illustrations made his clients famous. The Arrow Collar
man was a byword for the debonair, handsome male, and women wrote thousands
of love letters to him care of Cluett, Peabody & Company. His illustrations
for Hart, Schaffner & Marx were equally successful in promoting an
image of suited elegance. He was elected to the Society of Illustrators
Hall of Fame in 1977.<BR>
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<font color="#000000" size="2" face="Times New Roman, Times, serif"><B>Text
from Walt & Roger Reed, <I>The Illustrator in America 1880-1980,</I>
Madison Square Press, 1984</B></font><FONT COLOR="#000000" SIZE="2" FACE="HELVETICA,ARIAL"><BR>
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