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  <title>Media Mentions | Modern Tire Dealer | Wheel Collision Center</title>

  
  <meta name="description" content="We repair, refinish & recycle damaged alloy wheels at a fraction of their new cost. Check out the excerpt from Modern Tire Dealer about our business."></metaname="description"><metaname="keywords" content="wheels, used wheels, used rims, wheel repair, wheel replacement, wheel refinishing, alloy wheels, wheel straightening, wheel sales, damaged wheels, wheel repairing, aluminum wheels, factory wheels, rims, BMW wheels, Volvo wheels, M3, Ford wheels, BBS, Honda wheels, polishing, Chevrolet wheels, clearcoating, Corvette wheels, VW wheels, welding, Jeep wheels, Mitsubishi wheels, Pontiac wheels, Porsche wheels, Saab wheels, painting, Nissan wheels, chrome wheels,Dodge wheels, Mazda wheels, Acura wheels, Toyota wheels, GMC wheels, Stealth wheels,motorcycle wheels, Audi wheels, Saturn wheels, aftermarket wheels, remanufactured wheels, Mercedes wheels, Lexus wheels, Cadillac wheels, Harley Davidson wheels, Lincoln wheels, Buick wheels, Oldsmobile wheels, Jaguar wheels, Ferrari wheels, Subaru wheels, Infiniti wheels, Mercury wheels, Maserati wheels, Alfa Romeo wheels, Geo wheels, Suzuki wheels, Peugot wheels, 318 wheels, 325 wheels, 328 wheels, chrome plating, mag wheels, wheel specials, discount wheels, bent rims, bent wheels"></metaname="keywords">
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<center><font size="2"><b>7286 Penn Drive &nbsp; Bath, PA 18014<br>
Phone: (610) 837-8792 &nbsp; &nbsp; Toll Free: (800) 292-RIMS &nbsp;
&nbsp; Fax: (610) 837-8967<br>
E-mail:<a href="wccemail.html">WheelCollisionCenter</a></b></font></center>

<font size="2"><br>
</font>
<center><font size="2"><font size="4">"Letter to the Editor: Published
in Modern Tire Dealer"<br>
</font><font size="-1">August 1999</font><br>
</font></center>

<font size="2"><br>
</font>
<center><font size="2"><font size="3"><b>Re: Feature Article, "Are
Repaired Aluminum Wheels Safe?"</b></font></font></center>

<blockquote><font size="2"><font size="3">My company, <b>Wheel
Collision Center</b>, was one of the first in the country to bring
alloy wheel repair to a commercial level on a national basis, having
been in business since 1990. We have a patented process for
straightening damaged aluminum wheels backed by over 2.5 years of
metallurgy studies by Lehigh University's Materials Research Center.
This allows us to return wheels with known levels of damage to factory
runout specifications without significantly affecting the metallurgy of
the wheel. We do warranty work for General Motors, have been written up
in Car &amp; Driver, Road &amp; Track, Popular Mechanics etc. for the
quality and propriety of our wheel repair/refinishing work. Vice
President George Herschman has 30 years of machine design, build and
operations experience, and holds five (5) U.S. Patents. I have a BSME
from Cornell University and a Harvard MBA. It is from this basis that I
offer the following comments:</font></font>
  <p><font size="2"><font size="3">1. Straightening structural bends in
aluminum wheels can be done safely based upon the severity of the
damage, and the nature of the aluminum used to produce the wheels. Our
validated repair process has defined parameters to allow us to
guarantee the structural integrity of the wheel. And this means that in
some cases, that we may consider a wheel unrepairable that we could
make round, but that we might weaken or soften in the course of the
repair. Some levels of damage are not repairable on some wheels.</font></font></p>
  <p><font size="2"><font size="3">Companies that haven't had materials
testing completed may or may not be affecting the metallurgy of the
wheel in their repair process &#8230; the problem is that they don't really
know what they are doing to the metal, independent of the size of their
company. And almost every wheel repair company in the country repairs
some level of structural damage to the wheel, independent of claims
otherwise. So, is their finished product safe?</font></font></p>
  <p><font size="2"><font size="3">2. Another problem in wheel repair
is the issue of metal removal &#8230; how much is too much? When the finish
is stripped from a wheel using steel shot or similar, the surface layer
of the aluminum alloy is removed with some level of coarseness created.
This rough surface, when refinished will have to be machined or
polished to the original finish specification. In order to do this, the
surface has to be machined or polished to the deepest level of
"pitting" created by the blasting process. So, quick and less expensive
methods of blasting the wheel result in more metal being removed. You
can imagine, that in a wheel that is inherently soft, or a 2 piece
wheel, for example that has a "thin lip" in the first place, that
removing more metal than necessary cannot be prudent. Wheel Collision
Center uses acrylic media (looks like plastic sand) to remove the
finish from wheels which does not significantly degrade the surface
finish of the alloy in order to minimize metal removed during the
refinishing process.</font></font></p>
  <p><font size="2"><font size="3">Secondarily, the issue of the actual
roundness of the straightened wheel can also affect the amount of metal
removed in the repair process. In the case of machined aluminum wheels,
after the wheel has been straightened, it is commonly remachined on a
CNC machine or a wheel lathe. If the wheel has not been trued up
sufficiently, when the wheel is machined, more metal may be taken off
of one side of the wheel than the other. So, a wheel repair company's
ability to guarantee that a wheel has been straightened sufficiently
can affect its ability to refinish the wheel without possibly removing
more metal than necessary.So, how much metal removed is too much? These
are just a few critical issues that one should consider when choosing a
company to repair or supply reconditioned aluminum wheels. We believe
that Wheel Collision Center has unique qualifications to supply a
guaranteed, warranted, documented refinished wheel to our customers&#8230;.
does yours? </font></font></p>
  <p><font size="2"><font size="3">Daryl L. Robbins, President<br>
WHEEL COLLISION CENTER of Bath PA</font></font></p>
  <p><font size="2"><font size="3"> </font></font></p>
  <center><font size="2"><font size="3"><a href="wccinfo.html">back</a></font></font>
  <h6><font size="2"><font size="3">This page, and all contents, are
Copyright (C) 1996 - 2009 by Wheel CollisionCenter, Bath, PA, USA.</font></font></h6>
  </center>
</blockquote>

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