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    <td width="28%" valign="top" align="center"><!--webbot bot="ImageMap" rectangle="(14,297) (97,322) http://www.powermarketers.com/adrates.html" rectangle="(11,230) (95,257) http://www.powermarketers.com/pmajobs.htm" rectangle="(12,163) (96,189) http://www.powermarketers.com/main.htm##_parent" rectangle="(12,95) (96,121) http://www.powermarketers.com/power2.htm##_blank" rectangle="(11,29) (96,54) ../pmamag.htm" src="../images/magmenu.gif" alt="PMA OnLine Magazine Menu" border="0" align="center" startspan --><MAP NAME="FrontPageMap"><AREA SHAPE="RECT" COORDS="14, 297, 97, 322" HREF="http://www.powermarketers.com/adrates.html"><AREA SHAPE="RECT" COORDS="11, 230, 95, 257" HREF="http://www.powermarketers.com/pmajobs.htm"><AREA SHAPE="RECT" COORDS="12, 163, 96, 189" HREF="http://www.powermarketers.com/main.htm" TARGET="_parent"><AREA SHAPE="RECT" COORDS="12, 95, 96, 121" HREF="http://www.powermarketers.com/power2.htm" TARGET="_blank"><AREA SHAPE="RECT" COORDS="11, 29, 96, 54" HREF="../pmamag.htm"></MAP><a href="../_vti_bin/shtml.dll/techcor/9811frst.htm/map"><img src="../images/magmenu.gif" alt="PMA OnLine Magazine Menu" border="0" align="center" ismap width="110" height="350" usemap="#FrontPageMap"></a><!--webbot bot="ImageMap" endspan i-checksum="21744" --><p><a href="../searchpma.htm"><img src="../images/archives.gif" alt="Archives Search" border="0" align="center" WIDTH="70" HEIGHT="40"></a></p>
    <p align="left"><font face="Arial"><strong><small>About The Author:</small></strong></font></p>
    <font size="3"><p align="left"></font><font size="2">Jeffrey Frost, a PMTC Senior Partner,
    has years of experience as a banking treasury executive, trading room technology
    innovator, and Internet electronic commerce pioneer. </font></p>
    <p align="left"><font size="2">While Jeffrey's prior executive and entrepreneurial roles
    have demanded numerous skills, much of his career has revolved around one simple theme:
    The use of new computing technologies applied to existing information to create profitable
    new business alternatives. </font></p>
    <p align="left"><font size="2"><a href="http://www.pmtcweb.com/" target="_blank">The Power
    Marketing Technology Consortium</a> is an IT and electronic commerce power marketing
    consulting organization which integrates and supports technologies related to energy
    trading and marketing.</font></p>
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    <td width="75%" valign="top"><img src="..\images/techcor2.gif" alt="Technology Corner" align="top" border="0"><p>&nbsp;</p>
    <p><b><u>November 1998</u><br>
    </b><font size="6"><strong>PLATFORM, PLATFORM, PLATFORM<br>
    PART II</strong></font></p>
    <p><strong>by Jeffrey Frost&nbsp; -- &nbsp; Power Marketing Technology Consortium<br>
    </strong><font face="Arial" size="2">(<em>originally published by PMA OnLine Magazine:
    11/98</em>)</font></p>
    <blockquote>
      <div align="center"><center><table border="2" width="80%">
        <tr>
          <td width="100%"><font size="3"><strong>Note:</strong> This is an opinion article. Email
          responses are welcome from persons holding alternative points of view. All readers need to
          reach their own conclusions based upon their own good judgement.</font></td>
        </tr>
      </table>
      </center></div>
    </blockquote>
    <p align="left"><font size="3"><br>
    </font><font size="2">I</font><font face="Arial">n <strong>Platform, Platform, Platform -
    Part I</strong>, middleware is identified as a &quot;must have&quot; component of a good
    wholesale energy software architecture or platform. Part II will develop this theme
    further.</font></p>
    <p><font face="Arial">First, middleware is further defined and described. Second, some
    benefits of middleware are listed, specifically ones relating to wholesale energy merchant
    activities. Third, examples of specific wholesale energy application requirements are
    described. Finally, the current Risk Management and Transaction Processing (RMTP)
    application suite market is reviewed from the perspective of its middleware utilization.</font></p>
    <font FACE="Arial" SIZE="4"><b><p>Middleware Definition</b></font><font SIZE="2"></p>
    <p></font><font face="Arial">Middleware has been defined by numerous experts on numerous
    occasions. Here is one good definition:</font></p>
    <blockquote>
      <blockquote>
        <p><font face="Arial">Middleware is an enabling software technology that resides between
        business applications and the underlying layer of heterogeneous platforms and network
        protocols. It enables elements of applications to interoperate network links in spite of
        the variety of underlying communication protocols, operating systems, hardware, system
        architectures, databases, and other applications.</font></p>
      </blockquote>
    </blockquote>
    <p><font face="Arial">Middleware is specialized software which allows autonomous
    applications to share data and interact with each other across LANs and the Internet. In
    other words it is a key means of integrating applications.</font></p>
    <p><font face="Arial">Middleware comes in several flavors and can be used for a variety of
    purposes. Since many excellent articles have been written suggesting different
    categorizations and different descriptions, this author will not invent a new schema. Most
    relevant here is &quot;message oriented middleware&quot; (MOM) - a class of middleware
    widely employed and well established.</font><font FACE="Arial" SIZE="4"><b></p>
    <p>Message Oriented Middleware (MOM) Benefits</b></font><font SIZE="2"></p>
    <p></font><font face="Arial">Here are thirteen benefits of MOM which are applicable within
    the merchant energy world.</font></p>
    <blockquote>
      <ol>
        <li><font face="Arial">Superior application integration.</font></li>
      </ol>
      <ol>
        <li type="disc" value="2"><font face="Arial">Improved scalability.</font></li>
      </ol>
      <ol>
        <li type="disc" value="3"><font face="Arial">Supports distributed computing within LANs and
          over the Internet. The Internet may require the use of additional object oriented
          middleware such as DCOM from Microsoft or CORBA from OMG.</font></li>
      </ol>
      <ol start="4">
        <li><font face="Arial">Separates information producing applications from information
          consuming applications eliminating the need for the maze of direct point-to-point
          connections shown in Part I of this article.</font></li>
      </ol>
      <ol>
        <li type="disc" value="5"><font face="Arial">Uncouples business logic programming from more
          complex infrastructure and systems programming.</font></li>
      </ol>
      <ol>
        <li type="disc" value="6"><font face="Arial">Provides for interoperability between legacy
          and other applications running under a variety of protocols and operating systems.</font></li>
      </ol>
      <ol start="7">
        <li><font face="Arial">Allows asynchronous messaging.</font></li>
      </ol>
      <ol>
        <li type="disc" value="8"><font face="Arial">Lowers network bandwidth requirements via
          publish and subscribe type messaging.</font></li>
      </ol>
      <ol>
        <li type="disc" value="9"><font face="Arial">Supports event based notification and
          eliminates reliance on database request/reply interaction.</font></li>
      </ol>
      <ol>
        <li type="disc" value="10"><font face="Arial">Provides for a single set of standardized
          API's employable by all applications.</font></li>
      </ol>
      <ol>
        <li type="disc" value="11"><font face="Arial">Particularly for a real-time information
          environment, offers distinct performance advantages.</font></li>
      </ol>
      <ol>
        <li type="disc" value="12"><font face="Arial">Minimizes the effort and maximizes the
          flexibility for integration of future applications</font></li>
      </ol>
      <ol>
        <li type="disc" value="13"><font face="Arial">Provides a beneficial standard for enterprise
          software application integration.</font></li>
      </ol>
    </blockquote>
    <font FACE="Arial" SIZE="4"><b><p>Energy Industry Specifics</b></font><font SIZE="2"></p>
    <p>T</font><font face="Arial">here are a variety of key wholesale merchant energy
    applications. You hold a critical strategic advantage if your key applications are
    integrated via a message oriented middleware platform which provides for sharing of
    information between otherwise autonomous systems.</font></p>
    <p><font face="Arial">Figure 1 below, Merchant Energy Software Architecture With
    Middleware, provides a generalized middleware based merchant energy architecture.</font></p>
    <p align="center"><img src="../images/pma1198.jpg" alt="pma1198.jpg (33280 bytes)" WIDTH="480" HEIGHT="361"></p>
    <p>&nbsp;</p>
    <blockquote>
      <div align="center"><center><table border="2" width="90%">
        <tr>
          <td width="100%"><font SIZE="2"><p align="left"></font><font face="Arial" size="3"><strong>Figure
          1</strong> depicts information sharing between a GENCO EMS (Energy Management System)
          system and a MERCHANT ENERGY RMTP (Risk Management and Trade Processing) system as well as
          a variety of other applications. Clearly there are some organizations where this type of
          information sharing is presently prohibited by legal and regulatory constraints. But who
          can predict with a high degree of certainly just when the situation will change? It is
          necessary to be ready.</font></p>
          <p align="left"><font face="Arial" size="3">Building and planning applications
          architectures utilizing middleware will allow a much smoother and more rapid integration
          as the legal and regulatory climate does change. If your developers or your applications
          procurement teams were only planning for today's known information flows, you would have
          much bigger problems than just the lack of middleware! Few of us can be visionary, but all
          of us can demand forward looking IT plans using flexible and well tested middleware based
          software architectures.</font></td>
        </tr>
      </table>
      </center></div>
    </blockquote>
    <font FACE="Arial" SIZE="4"><b><p>Energy Requirements Demanding Middleware Based Solutions</b></font><font SIZE="2"></p>
    <p></font><font face="Arial">The number of specific application requirements which demand
    a solid middleware solution is growing all of the time in the merchant energy trading and
    marketing industry. Here are a few examples to highlight the type of activity demanding a
    middleware solution.</font><font SIZE="2"></p>
    <p><strong>MANAGEMENT &amp; RISK MANAGERS ARE OR WILL BE SAYING THAT APPLICATIONS:</strong></p>
    <blockquote>
      <blockquote>
        <ol>
          <li></font><font face="Arial">Must update all positions and all limit monitoring INTRADAY
            based upon forward curves and OTC option prices continuously recalculated from a variety
            of trader, middle office and market data service price updates in real time.</font></li>
          <li><font face="Arial">Must update native load and owned generation incremental/decremental
            cost curves for local service territories and for aggregate market generation and load in
            neighboring NERC regions. Forecasts must allow for weather driven updates and transmission
            constraint updates. INTRADAY updates and scenario analysis against existing portfolios and
            existing forward curves will be required.</font></li>
          <li><font face="Arial">Must identify when limits of any type have been exceeded, INTRADAY,
            with real time alerts to all affected parties in the front, back, and middle office.</font></li>
          <li><font face="Arial">Must automate the OASIS interface and tagging process both right away
            and in a manner that accommodates the greatly expanded Transaction Management Systems
            (TMS) now in place in MAPP, FRCC, and SPP as well as the planned standardized, national
            TMS to be implemented starting next year.</font><font SIZE="2"></li>
        </ol>
      </blockquote>
    </blockquote>
    <p></font><font face="Arial">Technical debate can and does erupt over the issue of whether
    middleware is really required in a particular context. The fact that performance,
    scalability, real-time event notification, and integration enhancements of a significant
    nature are at stake is reason enough for most informed people to consider it a &quot;must
    have&quot;.</font><font FACE="Arial" SIZE="4"><b></p>
    <p>Current Energy Software Applications Assessment</b></font><font SIZE="2"></p>
    <p></font><font face="Arial">When you analyze third party vendor applications, a given
    pair of vendors might both state that they can accomplish an event notification, e.g. an
    alert message to indicate that a counterparty credit limit has been exceeded. But vendor
    claims must be explored to understand how this notification will be accomplished. A
    process driven by good middleware is quite a bit different than a process driven by a
    database trigger. If you care about integration, performance, and scalability then you
    care about the &quot;how it is done&quot; issues.</font></p>
    <p><font face="Arial">Approximately forty percent of the twenty-two most significant RMTP
    (Risk Management &amp; Trade Processing) packages for the U.S. domestic energy market have
    some type of middleware base. Definitely beyond the scope of this overview article is a
    discussion of the advantages and disadvantages of differing classes of middleware for an
    energy trading organization. Certainly some of the approaches taken by certain vendors
    represent a compromise over the best choices. Those compromises might even be advantageous
    to the user in terms of time to bring new software product to market, total costs, etc.
    And then again the compromise solutions may just have been in the developer's best
    interest, not yours.</font></p>
    <p><font face="Arial">If one or two stellar RMTP suites emerge in the coming year, you can
    be certain that they will be middleware based. Guaranteed. In the absence of a truly
    excellent integrated suite, most companies will be forced to choose best of breed plus
    in-house developments, all integrated as well as possible. Either way (integrated single
    vendor suite or best of breed plus in-house developments) a middleware platform is the
    place to be. This is especially true as we move toward true enterprise wide computing
    environments in the wholesale merchant energy business.</font><font SIZE="2">&nbsp;</p>
    <blockquote>
      <blockquote>
        </font><blockquote>
        </blockquote>
      </blockquote>
    </blockquote>
    <blockquote>
      <font SIZE="2"><blockquote>
        <blockquote>
          </font><blockquote>
          </blockquote>
        </blockquote>
      </blockquote>
      <blockquote>
        <div align="center"><center><table border="2" width="80%">
          <tr>
            <td width="100%" align="left"><font face="Arial"><strong>Note Of Caution:</strong> Being
            &quot;middleware compliant&quot; is not the same as having a middleware platform. Also be
            skeptical of claims that &quot;our application can do all of the same things as a
            middleware based application.&quot; As in any industry there are vendors whose short term
            success is based primarily upon marketing and others whose success is based primarily upon
            product excellence.</font></td>
          </tr>
        </table>
        </center></div>
      </blockquote>
    </blockquote>
    <hr>
    <blockquote>
      <p><font size="3"><em><strong>Disclaimer</strong></em></font></p>
      <blockquote>
        <p><font size="3"><a href="http://www.pmtcweb.com/" target="_blank">The Power Marketing
        Technology Consortium</a> (PMTC) consults on applications, but has none of its own. Nor
        does PMTC have any financial interest in the recommendations it makes to its clients
        regarding particular vendors. PMTC funded and performed this research solely as a means to
        better serve its target market.</font></p>
      </blockquote>
    </blockquote>
    <hr color="#FFFF00">
    <blockquote>
      <font size="3"><p>Jeffrey Frost, a PMTC Senior Partner, has years of experience as a
      banking treasury executive, trading room technology innovator, and Internet electronic
      commerce pioneer. While Jeffrey's prior executive and entrepreneurial roles have demanded
      numerous skills, much of his career has revolved around one simple theme: The use of new
      computing technologies applied to existing information to create profitable new business
      alternatives. </font></p>
      <p><a href="http://www.pmtcweb.com/" target="_blank">The Power Marketing Technology
      Consortium</a> is an IT and electronic commerce power marketing consulting organization
      which integrates and supports technologies related to energy trading and marketing.</p>
      <p align="left">Jeffrey C. Frost may be contacted at (802) 864-9903; e-mail:&nbsp; <a href="mailto:[email protected]">[email protected]</a></p>
    </blockquote>
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