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    <td width="82%" valign="top"><p ALIGN="left"><strong><font face="Arial" size="6"><b>PRICING
    SELLER CHOICE<br>
    </b></font><font face="Arial" size="4">BY JOHN LIU<br>
    </font><font face="Arial" size="3">Senior Quantitative Analyst <br>
    PSE&amp;G<br>
    </font></strong><font face="Arial" size="2">(<em>originally published by PMA OnLine
    Magazine: 99/02</em>)</font><font SIZE="2">&nbsp;</font></p>
    <font SIZE="4"><p ALIGN="CENTER"></font><b><i><font FACE="Arial" SIZE="4">&nbsp;</p>
    <p></font></i></b><strong><font face="Arial">Introduction</font></strong></p>
    <p><font face="Arial">The emerging US power market is one of the biggest commodity markets
    in the world with annual transaction revenue of about $200 billions. The limited ability
    of spatial and temporal arbitrage in power markets results in very volatile price swing in
    forward and spot markets. Non-storability of electric power implicates once generated
    electricity has to be consumed immediately. This also limits power market arbitrage across
    time. The transmission cost and loss of electric power during transportation also restrain
    the spatial arbitrage in the power markets. One tool can be used to hedge the volatile
    price risk is to utilize physical and financial derivatives traded on the Exchanges and
    OTC markets, such as future, forward, various option contracts. </font></p>
    <p><font face="Arial">One of the interesting features in power derivative contracts on OTC
    markets is the embedded option in the power derivative contracts or seller choice. The
    detail specification of the Seller choice in the derivative contracts says that the seller
    of power has the right to delivery contracted amount of power to a specific location at
    the cheapest cost or a bus with the lowest market clear price to maximize the contract
    profit. As we know some of delivery bus could have the zero or negative power price for
    some hours because of congestion. Thus, the seller of power if delivered to a bus with the
    negative price will get paid with not only the contract price but also the oppose sign of
    the market clearing price at that bus. Since implementation of location marginal price
    scheme in PJM pool on April 1, 1998, the volume of power derivatives with the seller
    choice has dropped dramatically. One reason is that some market players could take the
    better advantage of the seller choice but others do not. As the market becomes more
    competitive, hazarding a guess in advance as to what and where exactly drives daily bus
    prices in the PJM pool have just become more difficult for market participators. Did a
    unit trip in the pool? Does PJM energy export out of the pool too much? Is load building,
    or is a big player shifting back and forth between daily and hourly schedules? Another
    reason is that the market lacks the proper valuation tool for the forward and option
    contracts with the seller choice. In other words, if the embedded option in the power
    derivative contracts can be properly priced, the fear of market players in the seller
    choice should gradually disappear. The volume of power derivative contracts with the
    seller choice may be revived. The power derivatives with the seller choice are also useful
    tools to hedge and speculate location prices. </font></p>
    <p><font face="Arial">The key question is that how much worth is the seller price and what
    is impact of the seller choice on valuation of options. Intuitively, the price of forward
    or future contracts with the seller choice is cheaper than one without the seller choice.
    Similarly, the European call option with seller choice should be cheaper than one without
    the seller choice and the European put option with seller choice should be more expensive
    than one without the seller choice since the underlying asset with the seller choice is
    cheaper than the one without it. In general, the delivery physical should be cheaper than
    the contract with a specific delivery bus, such as Western Hub in PJM power market. In
    this paper we will develop a stochastic price model to illustrate how to value the seller
    choice and power derivatives with the seller choice properly. </font></p>
    <p><font face="Arial">&nbsp;<strong>The Seller Choice and The Location Marginal Price</strong></font></p>
    <p><font face="Arial">PJM is one of the largest and most sophisticated power pool in North
    American and the third largest power pool in the world. The serving regions include all or
    part of States of Pennsylvania, New Jersey, Maryland, Delaware, Virginia, and the District
    of Columbia. This region consists of 8.7% of US population and more than 7% of total
    energy consumed in US power markets with more than 540 power plant units. Since the
    implementation of the PJM Open Access Transmission Tariff on April 1, 1997, PJM has become
    first regional, bid-based competitive wholesale power market and one of the most liquid
    and active energy markets in the country. </font></p>
    <p><font face="Arial">Location Marginal Price (LMP) is the marginal cost of supplying the
    next increment of electricity power at a specific location on the power pool, including
    both generation marginal cost of transmission congestion cost plus the cost of marginal
    losses. In the absence of power delivery limitations, the price of energy in the entire
    PJM power pool is equal to the cost of the most expensive generating resources that is
    operating to meet the demand, including all energy transfer from other neighbor power
    pools, such as Cinegry and Nepool. In this case all LMPs are the same and a market clear
    price is set. Under some operating conditions, the next least-cost generator cannot be
    used to meet increasing demand because of power delivery limitations or constraints on the
    transmission system. When this occurs, a generator that is more expensive with a more
    advantageous location relative to the transmission system limit must be operated in order
    to meet demand. The common flow of energy within PJM pool is from West to East. When a
    transmission system is constrained, the low cost energy from the west cannot flow to the
    east. Consequently, a higher cost generator in the east must be dispatched to meet load.
    Under a location marginal price model, the market clearing price of energy varies
    depending on where the delivery bus is located. There are total three Hubs and 30 500KV
    buses created in PJM pool. The Hub prices are the weighed average LMPs of the specified
    buses within the Hub with a fixed and equal distribution for each bus. During the hot
    summer and when transmission is constrained, the excess demand for power in a specific bus
    can drive LMP skyrocket high.</font></p>
    <p><font face="Arial">&nbsp;<strong>A Valuation Model for the Seller Choice</strong></font></p>
    <p><font face="Arial">As mentioned above, the value of the seller choice in power
    derivative contracts should be incorporated into the price of derivative contracts. The
    limitations of arbitrage in the electric power markets across time and space make the
    power price much more volatile than that in other financial markets, such as metal,
    natural gas, equity, bond, and foreign exchange markets. The excess demand in the hot
    summer combining with outrage of power units can drive the power price hundreds times
    higher than that in the normal summer time. The over forecast of power demand could cause
    the hourly power price drop below zero. The power derivative contracts with the seller
    choice insure that the seller of power could delivery the power to the bus with the lowest
    location marginal price to maximize the profit. In the following, we will use a simple
    stochastic model to illustrate how we can value the power derivative contracts with the
    seller choice.</font></p>
    <p><font face="Arial">For derivation simplification, we assume the market is perfect,
    frictionless, and arbitrage free. We also assume the volatility and correlation are
    constant. We further assume the well-known daily Black-Scholes spot price model as
    following (Black-Scholes, 1973; Black, 1977).</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu01.gif" WIDTH="126" HEIGHT="72"></font></p>
    <p ALIGN="CENTER">&nbsp;</p>
    <p><font face="Arial">where <img SRC="../images/liu02.gif" WIDTH="18" HEIGHT="24">is spot
    power price at time t at ith delivery bus (Hub), i= 1, 2, &#133;, I, <img SRC="../images/liu03.gif" WIDTH="18" HEIGHT="24">is mean power price at ith delivery bus
    (Hub), <img SRC="../images/liu04.gif" WIDTH="18" HEIGHT="24">is the volatility of power
    price at ith delivery bus (Hub), and <img SRC="../images/liu05.gif" WIDTH="18" HEIGHT="24">is
    standard Brownian motion or Wiener process for the price shock. Under the assumptions of
    no-arbitrage, and perfect and complete markets, Girsanov theorem states that there exists
    a uniquely risk-neutral measure or equivalent martingale measure such that all discounted
    asset prices and contingent claims are martingale under risk-neutral probability space.
    Under the equivalent martingale measure, the diffusion model can be rewritten as:</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu06.gif" WIDTH="118" HEIGHT="74"></font></p>
    <p><font face="Arial">In this paper, we will mainly apply the equivalent martingale
    approach to value the power derivatives. In some cases, the Monte-Carlo simulation
    approach will be applied when the closed form solutions of derivative valuations are
    unavailable. The essence of Girsanov theorem tells us the discounted cash flows of the
    power derivative contracts are martingale under the equivalent martingale probability
    space. It states as follows:</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu07.gif" WIDTH="253" HEIGHT="66"></font></p>
    <p ALIGN="CENTER">&nbsp;</p>
    <p><font face="Arial">where <img SRC="../images/liu08.gif" WIDTH="21" HEIGHT="22"> is the
    payoff function of a power derivative contract. We assume short-term interest rate is
    constant here and it is very easy to incorporate stochastic interest rate model into the
    above valuation formula of the power derivatives. Clearly as long as we can properly model
    the stochastic price process at each Bus, we could derive a joint distribution from them
    and evaluate the above integration to obtain the contingent claim valuation. Another
    robust method to derive the option valuation is through the Monte-Carlo simulation based
    on the above formula. We can simulate a great number of stochastic paths for power prices
    at each bus following the assumed power price models. Therefore, we obtain the contingent
    claim price by averaging them.</font></p>
    <p><font face="Arial">Suppose we have a contingent claim whose payoff function only
    depends on underlying power prices of time T at each bus (Hub). </font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu09.gif" WIDTH="162" HEIGHT="22"></font></p>
    <p ALIGN="CENTER">&nbsp;</p>
    <p><font face="Arial">Applying Ito Lemma and knowing that any contingent claim is a
    martingale under the risk-neutral probability space from Girsanov theorem, the drift term
    of <img SRC="../images/liu10.gif" WIDTH="26" HEIGHT="24"> is zero. Therefore, the value <img SRC="../images/liu11.gif" WIDTH="15" HEIGHT="24"> of a contingent claim at time t
    satisfies the following stochastic partial differential equation (SPDE) (Willmott,
    Dewynne, and Howison, 1993):</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu12.gif" WIDTH="318" HEIGHT="49"></font></p>
    <p ALIGN="CENTER">&nbsp;</p>
    <p><font face="Arial">The terminal conditions are</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu13.gif" WIDTH="181" HEIGHT="26"></font></p>
    <p><font face="Arial">The boundary conditions satisfied are</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu14.gif" WIDTH="337" HEIGHT="53"></font></p>
    <p>&nbsp;</p>
    <p><font face="Arial">For example, the boundary conditions for the seller choice become</font></p>
    <p>&nbsp;</p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu15.gif" WIDTH="528" HEIGHT="53"></font></p>
    <p ALIGN="CENTER">&nbsp;</p>
    <p><font face="Arial">The boundary conditions for European call option are</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu16.gif" WIDTH="500" HEIGHT="44"></font></p>
    <p><font face="Arial">Theoretically, in order to value a contingent claim, you can always
    solve the above stochastic partial stochastic differential equation (SPDE) numerically
    either using finite difference or finite element approaches under the proper terminal and
    boundary conditions. Another popular approach to solve the above SPDE using the
    approximate method is to perform robust Monte-Carlo simulation. </font></p>
    <p>&nbsp;</p>
    <p><font face="Arial">Let's take a further look of the payoff functions for the popular
    power derivatives. The payoff function for a daily forward contract with seller choice at
    the time to maturity T has</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu17.gif" WIDTH="158" HEIGHT="26"></font></p>
    <p><font face="Arial">where <img SRC="../images/liu18.gif" WIDTH="21" HEIGHT="24"> is the
    daily average price at the delivery bus (Hub) i.</font></p>
    <p><font face="Arial">The payoff function for a standard European call option with seller
    choice at T can be written as following.</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu19.gif" WIDTH="11" HEIGHT="22"><img SRC="../images/liu20.gif" WIDTH="240" HEIGHT="22"></font></p>
    <p ALIGN="CENTER">&nbsp;</p>
    <p><font face="Arial">where K is strike price of the call option and <img SRC="../images/liu21.gif" WIDTH="21" HEIGHT="24"> is the average daily close price of
    electric power. This is a single daily European call option commonly traded in the power
    markets.</font></p>
    <p><font face="Arial">Now we can derive some useful closed form solutions in following if
    we assume there are only two buses (Hubs) in a power pool or I=2. The payoff from a
    forward contract with the seller choice is</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu22.gif" WIDTH="274" HEIGHT="22"></font></p>
    <p><font face="Arial">You can see the purchased forward contract with the seller choice is
    equivalent to a purchased forward at the delivery bus 2 and at the same time buy a spread
    call option between bus 2 price and bus 1 price as long as two price processes are not the
    same. Therefore, the payoff from the derivative contract with the seller choice is usually
    lower than one without the seller choice since the second term in the above payoff
    function is non-negative. Thus the price of power derivatives with seller choice is
    cheaper than one without seller choice. Later we will derive a closed form formula for
    forward contracts and European call option with the seller choice with only two buses. In
    general, we have to run Monte-Carlo simulation or solve the above stochastic partial
    differential equations numerically in order to obtain the value of seller choice with more
    than two buses (Boyle, 1977; Clewlow and Carverhill, 1992). </font></p>
    <p><font face="Arial">We will start with the standard European call options first. The
    pricing formula for the standard European call option can be derived either from solving
    PDE or evaluate the conditional expectation under the risk neutral measure directly (Black
    and Scholes, 1973).</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu23.gif" WIDTH="233" HEIGHT="144"></font></p>
    <p ALIGN="CENTER">&nbsp;</p>
    <p><font face="Arial">The valuation formula for the spread option under Black-Scholes
    model is first proposed by Margrabe (1978) and Rubinstein and Reiner (1992). Later, Geman
    and Yor (1991) applied the elegant risk neutral approach to arrive the same formula in
    much simpler way. A client may want to purchase a spread option to hedge the location
    marginal price risk and speculate widening spread between two buses, say for some energy
    delivery point, the LMP can go as low as zero or rise as high as price cap in the other
    extreme. Thus, he can purchase a spread option based on two buses to hedge the LMP risks.
    The price formula for the spread option is as follow.</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu24.gif" WIDTH="271" HEIGHT="173"></font></p>
    <p><font face="Arial">A pricing formula for a contingent claim based on the maximum of two
    assets and a strike price under Black-Scholes diffusion model can be derived as following.</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu25.gif" WIDTH="417" HEIGHT="106"></font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu26.gif" WIDTH="397" HEIGHT="397"></font></p>
    <p><font face="Arial">where <img SRC="../images/liu27.gif" WIDTH="39" HEIGHT="22">is a
    bivariate cumulate distribution function.</font></p>
    <p><font face="Arial">Therefore, a contingent claim on minimum of two assets or a forward
    contract with seller choice can be valued as following.</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu28.gif" WIDTH="249" HEIGHT="225"></font></p>
    <p>&nbsp;</p>
    <p><font face="Arial">It is clear that not only spot prices of two assets but also
    volatility and correlation between both two underlying assets appear in the valuation
    formula. To limit the downside risk with multiple Buses, the client could buy an option
    with the seller choice. It is easy to see that long a call option with seller choice is
    equivalent to long two standard call options for underlying asset 1 and 2, respectively
    and short one maximum of two underlying assets and strike price. The call options on
    minimum of two assets or the call options with seller choice can be priced using the
    following expression.</font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu29.gif" WIDTH="415" HEIGHT="210"></font></p>
    <p ALIGN="CENTER"><font face="Arial"><img SRC="../images/liu30.gif" WIDTH="247" HEIGHT="399"></font></p>
    <p><font face="Arial">where <img SRC="../images/liu42.gif" WIDTH="39" HEIGHT="22">is a
    bivariate cumulate distribution function.</font></p>
    <p><font face="Arial">The call-put parity for option with the seller choice is</font></p>
    <p><font face="Arial"><img SRC="../images/liu31.gif" WIDTH="465" HEIGHT="22"></font></p>
    <p><font face="Arial">Similarly, the power derivative contracts with the seller choice can
    be extended to the case with multi-buses. But the numerical solution or Monte-Carlo
    simulation is necessary to obtain the valuation of power derivatives with the seller
    choice.</font></p>
    <p><strong><font face="Arial">Numerical Examples</font></strong></p>
    <p><font face="Arial">In this section, we will provide some numerical examples of how to
    price the power derivatives with the seller choice under Black-Scholes model framework. We
    estimate the model parameters using the historical daily power price data from West and PS
    zone in PJM pool and then examine the impact of seller choice on power forward and option
    contract valuation. The power derivative contracts in West Hub are the most actively
    traded. PJM power pool officially implemented the locational marginal price from April 1,
    1998. We have West and East Hubs daily power price data from April 1, 1998 to December 31,
    1998. Fig. 1 displays two on-peak price data series in West Hub and PS zone. The average
    spread between PS zone and West hub for this period is $0.64. The estimated daily
    volatility for PS zone and West Hub are 91.19% and 93.33%, respectively. The correlation
    between PS zone and West hub is 99.67%. </font></p>
    <p><font face="Arial">Diagrams Fig. 2.1 to 2.4 show the values of a forward contract with
    the seller choice vary with time to maturity, correlation, volatility, and spot price. We
    choose an example of a forward contract with the seller choice with two buses. The value
    of the forward contract increases non-linearly from $34.99 to $39.99 as S1 rises from $35
    to $45 (see Fig. 2.1). Whereas the value of the forward contract decreases from $40 to
    $39.18 as the time to maturity varies from one day to one year (see Fig. 2.2). As the
    correlation between two zones increases from 50% to 100%, the value of forward contract
    rises from $30.13 to $39.99. Similarly, as PS zone volatility varies from 50% to 100%, the
    value of forward contract initially increases linearly from $35.51 to $39.54 at volatility
    of 92% then decreases to $39.26. Clearly, the underlying asset price, time to maturity,
    and volatility of two assets nonlinearly affect the value of forward contract. In most
    cases, the value of forward contract is over-priced.</font></p>
    <p><font face="Arial">The similar results can be found in call option contract with the
    seller choice. In our example, the average over-priced value varies from $0.5317 to
    $4.3465. Fig. 3.1 to Fig. 3.5 show the comparison of the value of a daily call option
    strip with the seller choice varies with the spot price, option strike, time to maturity,
    correlation, volatility to a standard call option. The option value increases from $6.8208
    to $9.8475 as spot price in PS zone rises from $35 to $45 whereas the standard call option
    price changes from $6.8221 to $12.8084. On the other hand, call option price drops
    linearly from $11.6313 to $8.0653 as the strike price increases from $35 to $45. The
    average over-priced value of the call option is $0.7583. Similarly, the call option with
    the seller choice increases non-linearly from $0.5595 to $12.7567 as time to maturity
    changes from one day to one year whereas the standard call option varies from $1.0512 to
    $13.7289. The call option value increases from $3.9048 to $9.8465 as the correlation
    between two zones rises from 50% to 100% whereas the call value increases from $5.5051 to
    $9.6841 as the volatility in PS zone changes from 50% to 100%. The comparison results
    imply that the call option is more over-priced for both highly volatility markets, such as
    daily option markets compared to monthly option markets. On the other hand, the call
    option with seller choice is less over-priced for the highly correlated buses, such as two
    closest buses in both East and West Hubs.</font></p>
    <p><strong><font face="Arial">Conclusion</font></strong></p>
    <p><font face="Arial">In this paper, we developed a valuation model for pricing the power
    derivative contracts with the seller choice under Black-Scholes model framework. The
    seller choice or the embedded option in the power derivative contracts is very common in
    OTC markets. Since the implementation of LMP in PJM pool, the volume of power derivatives
    with the seller choice has been dropped dramatically. The principal reason is that we do
    not have the proper valuation model to price the seller choice and incorporate the
    valuation of the embedded option or the seller choice into power derivative valuation. Our
    results indicate that the power derivative contracts with the seller choice in the markets
    are overall over-priced. For example, the call option with the seller choice is over
    priced range from $0.5317 to $4.3465 depending on underlying volatility and correlation.
    The power derivatives with the seller choice can provide useful tools for market players
    to hedge their location basis risk in the highly volatile power markets. This paper hopes
    to shorten the gap and revive the interest of trading power derivative contracts with the
    seller choice. The methodology of valuation model for the power derivatives with the
    seller choice developed in this paper can be extended to multi-buses case. The
    multi-factor mean-reversion price model and the stochastic volatility model can also be
    easily incorporated into the current valuation model. For the American options, the
    multi-dimension lattice methods are required to value the options with the early
    exercises.</font></p>
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