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ILT: however you serve it up we'll help you succeed." /></td>
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<h1 class="cred">Training Marketing</h1>
<p>In today's crowded training field, product quality is increasingly
a commodity. And shrewd training marketing is frequently the difference
between mediocrity and success. </p>
<p><span class="cred">FUSION</span> has the training marketing know-how
to help you find a pocket of opportunity in a seemingly saturated
training industry niche, discover that breakthrough volume pricing
approach, or craft a promotion message that breaks through the clutter.</p>
<p>Project assignments have included:</p>
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<li>training market determination and segmentation</li>
<li>brand identity and competitive positioning</li>
<li>pricing and volume purchase agreements</li>
<li>customer and prospect database strategies</li>
<li>media advertising and sales promotion</li>
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<p><i class="cred">Case In Point</i></p>
<p><b>When competition is attacking the business you used to
own.</b></p>
<p>This pioneering firm was used to having its way in a field
of education they had virtually invented. Unfortunately, their
success attracted new market entrants. And before long competition
was pounding away at the firm's leadership position and market
share.</p>
<p>Clearly training marketing countermeasures were needed and
soon.</p>
<p><span class="cred">FUSION</span> began by surveying current
and lapsed customers to determine where competitors had made
inroads and where their claims had struck a responsive chord.
Then we surfaced unmet market needs and areas of dissatisfaction
that played to our client's unique strengths and attributes.</p>
<p>The result was a brand identity and competitive positioning
approach that allowed our client to carve out an attractive
and defendable franchise at their competitors' expense. And
plans for driving home the advantage via sharp-edged promotion
and media advertising.</p>
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<p><a href="capabilities.html">RETURN TO CAPABILITIES OVERVIEW</a></p>
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