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<td rowspan="2" align="left" valign="top" class="margin"><h3> </h3>
<h4>Website Development <br>
and Online Marketing</h4>
<p>See also:</p>
<p><a href="/projects-webdev1.asp">Website, PPC ads turn new value proposition into 20x more sales leads </a></p>
<p><a href="/projects-webdev2.asp">New Website features business applications to expand training market </a></p></td>
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<td colspan="14" align="left" valign="top" bgcolor="#FFFFFF" ><h1><a href="/projects-webdev3.asp">Online ad campaign yields qualified prospects for <br>
as little as $10</a></h1>
<h4>The result has been thousands of leads from education industry decisionmakers and kudos from resellers who have found the leads a fertile source of new business. </h4>
<p>This cutting-edge educational software publisher was seeking to deliver a steady volume of qualified sales leads to its resellers. </p>
<p>So FUSION evaluated more than a dozen print and online advertising properties and built a media test plan featuring banner and text ads on several leading education industry Websites and eNewsletters. </p>
<p>Because educators respond well to the opinions of their peers and industry thought leaders, we built the ad campaign around the value proposition “America’s most praised reading skills software.” </p>
<p>Next, in conjunction with our online design partner Julie Wolpers, we translated this value proposition into a credibility-saturated online text ad and a Web landing page featuring testimonials from peer educators, references to industry awards and research results. </p>
<p>Finally, we capped things off with a call to action featuring a no-obligation 60-day classroom evaluation. </p>
<p>The result has been thousands of leads from education industry decisionmakers and kudos from resellers who have found the leads a fertile source of new business. </p>
<p align="center"><i>Banner and text ads (below) reinforce the “America’s most praised <br>
reading skills software” theme.</i></p>
<p align="center"><img src="/assets/Lexia-160x600-web.gif" width="160" height="600"></p>
<p align="center"><img src="/assets/Lexia-300x250-anim-web.gif" width="300" height="250"></p>
<p align="center"><img src="/assets/lexia-textad_sm.jpg" width="400" height="213"></p>
<blockquote>
<p align="center"><img src="/assets/lexia-ascd-sponsor-120x110-anim.gif" width="120" height="110" hspace="6" vspace="6" border="0"></p>
<p align="center"><i>Landing page (below) emphasizes credibility elements including testimonials, industry awards, prestigious grants, research results, and size of user base. </i></p>
</blockquote>
<p align="center"><img src="/assets/lexia1_sm.jpg" width="400" height="318"></p>
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