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<td rowspan="2" align="left" valign="top" class="margin"><h3> </h3>
<h4>Website Development <br>
and Online Marketing</h4>
<p>See also: </p>
<p><a href="/projects/google-landing-page.asp">Compelling Google PPC landing page converts at 30%+</a></p>
<p><a href="/projects-webdev2.asp">New website features business applications to expand training market </a></p>
<p><a href="/projects-webdev3.asp">Online ad campaign yields qualified prospects for as little as $10</a></p>
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<td colspan="14" align="left" valign="top" bgcolor="#FFFFFF" ><h1>Website turns new value proposition into 20x more sales leads </h1>
<h4>As a result, new business inquiries increased 20x over the firm’s previous online presence. </h4>
<p>This New York City financial outsourcing boutique complements the usual back office duties with high end advisory services. </p>
<p>So we created the value proposition “Outsource W/ Insight” to sum up this competitive advantage and, together with our design partner, Julie Wolpers, built a totally new Website around it. </p>
<p>Another challenge was turning the new Web presence into a steady flow of qualified new business prospects, so we: </p>
<ul class="dot">
<li>Search-engine-optimized each page around popular keywords like “financial outsourcing.” </li>
<li>Populated the site with 8-10 compelling offers (whitepapers, research reports, newsletters, etc).</li>
<li>Built a complementary pay-per-click campaign promoting several practice areas on Google and Yahoo – linked to response-provoking landing pages. </li>
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<p>As a result, new business inquiries increased 20x over the firm’s previous online presence. </p>
<p align="center"><img src="/assets/gellerco1_sm.jpg" alt="preview" width="400" height="353"></p>
<p align="center"><i>Homepage headline pays off the “Outsource W/ Insight” value proposition. <br>
Also note inquiry-building offers in the right hand column.</i> <br>
<i>(<a href="javascript:;" onClick="MM_openBrWindow('/projects/gellerco1.asp','full','menubar=yes,scrollbars=yes,resizable=yes,width=824,height=550')">View full size page</a>)</i></p>
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<p align="center"><img src="/assets/geller-accounting_sm.jpg" width="400" height="335"></p>
<p align="center"><i>Note that we even positioned the firm's back office <br>
service capabilities in a high-end, value added way. <br>
(<a href="javascript:;" onClick="MM_openBrWindow('/projects/gellerco2.asp','full','menubar=yes,scrollbars=yes,resizable=yes,width=824,height=550')">View full size page</a>)</i></p>
<p align="center"><img src="/assets/geller-why_sm.jpg" width="400" height="275"></p>
<p align="center"><i>This “credentials” page spells out the competitive advantages <br>
of our client against three likely classes of competition. <br>
(<a href="javascript:;" onClick="MM_openBrWindow('/projects/gellerco4.asp','full','menubar=yes,scrollbars=yes,resizable=yes,width=824,height=550')">View full size page</a>)</i></p>
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