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<td colspan="14" align="left" valign="top" bgcolor="#FFFFFF" ><h1>Project Success Stories<br>
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<p class="h1">New Google campaign flaunts credibility <br>
to triple flow of inquires. </p>
<p align="left">If you want online prospects to identify themselves and invite sales attention, you must first establish trust and credibility.</p>
<p align="left">So, for this committed Google advertiser, we kicked off both their PPC ad and the associated landing page by revealing that they had been endorsed by three leading industry trade associations. Then we flaunted their Fortune 500 reference accounts.</p>
<p align="left">To ensure prospects were serious-minded, we offered a study of industry performance norms as an incentive for responding.</p>
<p align="left">To help separate out the most serious candidates, we developed a vestibule page to capture "optional extra" information and gaive really determined candidates the opportunity to book their own appointment.</p>
<p align="left">As a result, the number of inquiries our client received from their Google campaign tripled.</p>
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<td nowrap><span class="googleBold">Customer Service Training</span><br>
Endorsed by 3 industry standards<br>
bodies. Free service metrics study.<br>
<span class="googleLink">www.impactlearning.com</span></td>
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This landing page and pay-per-click ad emphasized <br>
3rd party acknowledgement of our client's prowess<br>
<a href="javascript:;" onClick="MM_openBrWindow('/docs/google-ad1.jpg','view','menubar=yes,scrollbars=yes,resizable=yes,width=575,height=656')">View full size page</a></p>
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This "vestibule page" helped select out the most determined prospects<br>
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<p><a href="/project-success-stories.asp" align="right"> See More Project Success Stories</a></p>
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