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<td colspan="14" align="left" valign="top" bgcolor="#FFFFFF" ><h1>Project Success Stories<br>
</h1>
<h2>FUSION-promoted Chicago event outdraws predecessor by 10x </h2>
<h4 class="greenBlurb">The result, 120+ enrollees for the Chicago event vs. nine for San Francisco.</h4>
<p>This innovative sales training firm pulled out all of the stops to lure top <br>
prospects to a San Francisco event. The CEO prepared a mind-altering <br>
presentation based on surprising new research. Elegant-looking invitations <br>
were sent out far and wide. A high-end hotel was selected and a small <br>
ballroom booked to handle the expected crowd.</p>
<p>Distressingly, only nine prospects attended.</p>
<p>With the next event planned for Chicago, the firm turned to FUSION for <br>
promotion support, and hedged their bets by booking a smaller room.</p>
<p>The invitation we authored was not only elegant but persuasive, including <br>
dozens of benefits for attending. We also included a full write-up of the <br>
CEOs credentials so folks would understand they would be hearing from a true <br>
authority.</p>
<p>The result, 120+ enrollees for the Chicago event vs. nine for San Francisco.</p>
<p>Unable to secure a larger room, our client was obliged to reconfigure from <br>
round banquet tables to stadium seating, with attendees packed cheek to <br>
jowl. In spite of the close quarters, the event was a resounding success.</p>
<p align="center"><a href="/docs/fusion-promoted-chicago-huthwaite-letter.pdf" target="_blank"><img src="/docs/fusion-promoted-chicago-huthwaite-letter.png" alt="click to view pdf" width="190" height="247" border="0"><br>
</a><em>This is the invitation that packed the room.</em><br>
<a href="/docs/fusion-promoted-chicago-huthwaite-letter.pdf" target="_blank">View materials full size</a></p>
<p>As a result of the success of this event, FUSION was engaged to promote New <br>
York City and Chicago pre-sales events for a communications skills firm <br>
owned by the same holding company. Once again as a result of our efforts <br>
rooms were filled to capacity. What's more, the presentation title we came <br>
up ("How to address any audience like your career depends on it!") wound up <br>
being re-purposed as the title for the CEOs forthcoming McGraw-Hill book.</p>
<p align="center"><a href="/docs/fusion-promoted-ny-communispond-letter.pdf" target="_blank"><img src="/docs/fusion-promoted-ny-communispond-letter.jpg" width="190" height="239" border="0"></a></p>
<p align="center">Our "How to address any audience <br>
like your career depends upon it!" promotion effort.<br>
<a href="/docs/fusion-promoted-ny-communispond-letter.pdf" target="_blank">View materials full size </a></p>
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<p><a href="/project-success-stories.asp" align="right"> See More Project Success Stories</a></p>
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