|
Server : Apache/2.4.62 System : FreeBSD fbsdweb2.web.rcn.net 14.1-RELEASE FreeBSD 14.1-RELEASE releng/14.1-n267679-10e31f0946d8 GENERIC amd64 User : www ( 80) PHP Version : 8.3.8 Disable Function : NONE Directory : /domains/efusion1/projects/ |
Upload File : |
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
<html>
<head>
<title>FUSION - Discovery learning self-mailer exploits sales meeting theme.</title>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<link href="/esfusion.css" rel="stylesheet" type="text/css">
<script src="/SpryAssets/SpryMenuBar.js" type="text/javascript"></script>
<link href="/SpryAssets/SpryMenuBarHorizontal.css" rel="stylesheet" type="text/css" />
<meta name="description" content="FUSION approaches every project as a unique assignment with yet-to-be-determined outcomes. We genuinely enjoy uncharted territory and believe many exciting training industry breakthroughs have yet to be discovered. Follow the links below for some examples of our work.">
<meta name="keywords" content="project capabilities, success stories, case studies, event and product promotion, lead generation, website development, online marketing, sales performance optimization, Pricing and Volume Purchase Plans, Marketing and Business Planning">
<script type="text/javascript">
<!--
function MM_openBrWindow(theURL,winName,features) { //v2.0
window.open(theURL,winName,features);
}
//-->
</script>
</head>
<body bgcolor="#ffffff"><table width="720" border="0" align="center" cellpadding="0" cellspacing="0">
<tr>
<td><img src="/assets/spacer.gif" width="1" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="225" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="7" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="30" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="18" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="8" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="71" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="8" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="78" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="9" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="43" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="8" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="64" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="8" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="37" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="8" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="64" height="1" border="0" alt=""></td>
<td><img src="/assets/spacer.gif" width="14" height="1" border="0" alt=""></td>
</tr>
<tr>
<td colspan="18" valign="top"><img src="/assets/apples.jpg" alt="apples" align="right" width="85" height="47" hspace="4" vspace="4" border="0"><img src="/assets/logo.gif" alt="FUSION (tm)" name="logo" width="220" height="47" border="0" align="top"><br>
<img src="/assets/tagline.gif" alt="Helping education companies teach better and sell more." name="tagline" width="485" height="17" hspace="10" vspace="6" border="0" align="texttop"><br>
<div align="right"> <img src="/assets/red.gif" alt="" width="720" height="1" hspace="4" vspace="2"><br>
</div></td>
</tr>
<tr>
<td width="10" align="left" valign="top"> </td>
<td rowspan="2" align="left" valign="top" class="margin"><p><br/>
<br/>
</p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p>
<!--#include virtual="/incl.random-text-styled.asp" -->
</p>
<p> </p></td>
<td> </td>
<td colspan="15" align="left" valign="top" bgcolor="#FFFFFF" >
<!--#include virtual="/incl.dropmenus.html" -->
<br>
<br></td>
</tr>
<tr>
<td align="left" valign="top"><img src="/assets/spacer.gif" alt="" width="10" height="100"></td>
<td background="/assets/dots-vert.gif"><img src="/assets/spacer.gif" width="20" height="100"></td>
<td colspan="14" align="left" valign="top" bgcolor="#FFFFFF" ><h1>Project Success Stories<br>
</h1>
<p class="h1"><b>Discovery learning self-mailer exploits sales meeting theme. </b></p>
<p class="h1"><span class="greenBlurb">The result was hundreds of inquiries from highly-placed sales executives, many with an urgent need to finalize sales meeting agendas. </span></p>
<p>Our client was seeking to kick start its fledgling discovery learning business by generating inquiries with a reasonable probability of closing within 90 days.</p>
<p>Selling into the training function can require a long sales cycle, since curriculum-related decisions require considerable deliberation and funding is not always available. Also, incumbent solutions frequently prove difficult to displace. </p>
<p>So we decided to package the offerings as high-engagement exercises for sales meetings, and promote to lists of sales VPs and administrators. </p>
<p>Sales executives are accustomed to making out-of-pocket investments for speakers and other meeting resources. What’s more, sales meetings are an ideal forum for short, participative learning events. So we positioned each discovery learning module to address a specific selling challenge (sales negotiating, selling against the competition, account and territory planning, financial cost-justification, leading sales teams, field/headquarters collaboration).</p>
<p>Then, as an added response incentive, we authored an “Insider’s Guide to Engaging Meeting Resources”, to provide unselfish guidance in both engaging traditional platform speakers and incorporating discovery learning events. </p>
<p>The result was hundreds of inquiries from highly-placed sales executives, many with an urgent need to finalize sales meeting agendas. </p>
<p align="center"><a href="javascript:;"><img src="/docs/discovery-learning-cover-sm.jpg" alt="Dicvoery Learning - cover - click to view larger version" width="200" height="267" border="1" onClick="MM_openBrWindow('/docs/discovery-learning-cover.jpg','view','menubar=yes,scrollbars=yes,resizable=yes,width=702,height=936')"></a><br>
</p>
<p align="center">Provocative cover offers “powerful new sales meeting resource.”<br>
<i>(click image to view a larger version)</i> </p>
<p align="center"><a href="javascript:;"><img src="/docs/discovery-learning-inside-sm.jpg" alt="Discover learning - Inside - click to view larger" width="300" height="205" border="1" onClick="MM_openBrWindow('/docs/discovery-learning-inside.jpg','view','menubar=yes,scrollbars=yes,resizable=yes,width=1145,height=783')"></a></p>
<p align="center"> Inside spread emphasizes sales applications. Insider’s Guide incents action.<br>
<i>(click image to view a larger version)</i></p>
<div align="right">
<p><a href="/project-success-stories.asp" align="right"> See More Project Success Stories</a></p>
</div></td>
<td align="left" valign="top" bgcolor="#FFFFFF" ><img src="/assets/spacer.gif" alt="" width="10" height="100"></td>
</tr>
<tr>
<td align="left" valign="top"> </td>
<td colspan="16" align="left" valign="top"> </td>
<td align="left" valign="top" bgcolor="#FFFFFF" > </td>
</tr>
<tr>
<td colspan="17" align="right" valign="top" class="margin"><!--#include virtual="/incl.footer2.html" --></td>
<td> </td>
</tr>
</table>
</body>
</html>