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<td colspan="14" align="left" valign="top" bgcolor="#FFFFFF" ><h1>Project Success Stories<br>
</h1>
<p class="greenBlurb">FUSION approaches every project as a unique assignment with yet-to-be-determined outcomes. We genuinely enjoy uncharted territory and believe many exciting training industry breakthroughs have yet to be discovered. Follow the links below for some examples of our work.</p>
<p><i>Legend:</i> <b>(P)</b> Promotion sample <b>(C)</b> Customer education assignment </p>
<p><b>Event and Product Promotion </b></p>
<ul class="noindent">
<li><a href="/projects/breakfast-showcase.asp">Breakfast showcase campaign fills 20 sites to capacity</a> <b>(P)</b> </li>
<li><a href="/projects/courseware-promotion-letter.asp">Courseware promotion letter outsells 72-page catalog</a> <b>(P)</b></li>
<li><a href="/projects/fusion-promoted-event.asp">FUSION-promoted Chicago event outdraws predecessor by 10x</a> <b>(P)</b></li>
</ul>
<p><b>Lead Generation and Account Cultivation</b></p>
<ul class="noindent">
<li><a href="/projects/sixpack-of-sales-tools.asp">“Six pack” of sales tools helps build credibility with key prospects</a> <b>(P)</b></li>
<li><a href="/projects/housefly.asp">Housefly “premium” spurs response from sales VPs</a> <b>(P)</b> </li>
<li><a href="/projects/tiny-wsj-ads.asp">Tiny <i>Wall Street Journal</i> ads drive discovery learning inquiries</a> <b>(P)</b></li>
<li><a href="/projects/discovery-learning-self-mailer.asp">Discovery learning self-mailer exploits sales meeting theme.</a> <b>(P)</b></li>
</ul>
<p><b>Website Development and Online Marketing</b></p>
<ul class="noindent">
<li><a href="/projects/google-landing-page.asp">Compelling Google PPC landing page converts at 30% +</a><b> (P)</b></li>
<li><a href="/projects/advantageway.asp">Website makes "elevator pitch" case for sophisticated service purchase.</a><b> (P)</b></li>
<li><a href="/projects-webdev1.asp">Website turns new value proposition into 20x more sales leads </a> <b>(P)</b></li>
<li><a href="/projects-webdev2.asp">New Website features business applications to expand training market </a><b> (P)</b></li>
<li><a href="/projects-webdev3.asp">Online ad campaign yields qualified prospects for as little as $10</a><b> (P)</b></li>
<li><a href="/projects/google-campaign.asp">New Google campaign flaunts credibility to triple flow of inquires</a><b> (P)</b></li>
</ul>
<p><b>Pricing and Volume Purchase Plans</b></p>
<ul class="noindent">
<li><a href="/projects/all-you-can-eat-pricing.asp">"All you can eat" pricing plan boosts public seminar attendance</a></li>
<li><a href="/projects/software-tool.asp">Software tool automates complex enterprise licensing deals</a></li>
<li><a href="/projects/simple-solution.asp">Simple solution silences debate over EMEA course pricing</a> <b>(C)</b> </li>
<li><a href="/projects/passport-pricing-pro-certification.asp">Passport pricing, professional certification lift event attendance 40%</a><br>
</li>
</ul>
<p><b>Marketing and Business Planning</b></p>
<ul class="noindent">
<li><a href="/projects/business-plan.asp">Business plan helps SW startup forge edu services function</a> <b>(C)</b> </li>
<li><a href="/projects/key-player-assessment.asp">“Key player’ assessment helps VC firm evaluate acquisition risk.</a></li>
<li><a href="/projects/interim-cmo.asp">Interim CMO assignment supports crucial curriculum launch.</a> <b>(C)</b></li>
</ul>
<p><b>Sales Performance Optimization</b> </p>
<ul class="noindent">
<li><a href="/projects/sales-call-budgeting.asp">Sales call budgeting workup identifies optimum sales staff size</a><br>
</li>
<li><a href="/projects/channel-engagement-plan.asp">Channel engagement plan involves VARs in training selling effort</a> <b>C)</b> </li>
<li><a href="/projects/stealth-powerpoint-presentation.asp">Stealth PowerPoint presentation turns Website into a sales tool </a><b>(P) </b></li>
</ul>
<p><b>Sales Support Collateral</b></p>
<ul class="noindent">
<li><a href="/projects/promotion-brochure.asp">Promotion brochure employs customers to make a business case</a><b> (P) </b></li>
<li><a href="/projects/practice-focused-promo.asp">Practice-focused promo suite showcases project success stories</a><b> (P)</b></li>
<li><a href="/projects/insiders-guide.asp">Authoritative Insider’s Guide overcomes customer apprehensions</a><b> (P)</b></li>
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