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ILT: however you serve it up we'll help you succeed." /></td>
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<h1 class="cred"><a
name=Anchor-3925></a>Customer Education Corner </h1>
<p>If you�re a computer industry executive with customer education
responsibility, you�ve got your work cut out for you. Because
while customer education may seem like small potatoes compared
to the systems and software side of things, there�s nothing
small at all about the complexities of running a customer
education business.</p>
<p><span class="cred">FUSION</span> is the first computer industry
consulting resource to focus on the needs of customer education
organizations and the executives who lead them. Our clients
include many leading high technology customer education organizations.</p>
<p>If you�d like someone in your corner for a change, we�d like
to hear from you. Contact us at any time, without obligation,
for a preliminary consultation.</p>
<p><a href="#Reasons">5 Reasons Why Customer Education Assignments
Can Seem Like "Mission Impossible."</a></p>
<p><a href="#questions">68 Questions of Concern to Every Computer
Industry Executive With Customer Education Responsibility:
How Many Can You Confidently Answer?</a></p>
<a name="Reasons"></a>
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<p>Should you decide to accept it �<br>
<span
class="headtxt"><b>Five Reasons Why Customer Education Assignments<br>
Can Seem Like "Mission Impossible."*</b></span></p>
<ol>
<li><b>Breakneck Product Cycle</b><br>
Somehow you need to keep your course content current
� even when you�re bushwhacked by last minute software
version changes. All the more challenging now that
you're developing for both Web based and instructor
led delivery formats. </li>
<li><b>Sales Apathy</b><br>
You are at the mercy of a sales organization that
is focused almost 100% on core HW and SW product sales.
Yet year in and year out you are tasked to achieve
stretch revenue goals. </li>
<li><b>Unreasonable Expectations</b><br>
Quality and customer satisfaction expectations require
you to provide a uniformly excellent learning experience
to students who come to you with vastly different
backgrounds and expectations. And satisfy the higher-ups
who sent them, as well. </li>
<li><b>Conflicting Goals</b><br>
You must balance leveraging education in the strategic
interests of your corporation � with delivering on
short-term revenue and profit goals. </li>
<li><b>Minimal Appreciation</b><br>
You are challenged with communicating upward the achievements
and needs of a business top management doesn�t understand
and can�t find the time to learn.</li>
</ol>
<p>* Improve your prospects with <span
class="cred">FUSION</span>, the first consulting resource to focus on the
needs of customer education and training organizations.
<a
href="contactus.asp">Contact us</a> to discuss, without cost or obligation,
a project of interest to you.</p>
<p><a href="#top">BACK TO TOP</a></p>
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<p><b><a name="questions"></a>68 Questions of Concern to Every
Computer Industry Executive With Customer Education Responsibility:</b></p>
<p><b>How Many Can You Confidently Answer?</b></p>
<p>Download our Self-Scoring Readiness Audit (in MS Word format)
to see where you stand in having the answers you need to run
a best-in-class customer education business. Evaluate yourself
on each question relative to:</p>
<ol>
<li type=1>How confident you are you have the answer.
<li type=1>How important having the answer is to your success.</li>
</ol>
<p>If you find you come up short on a question that really matters,
then you probably need to take some sort of action to acquire
the know-how you need.</p>
<p>By the way, don�t lose any sleep if you draw a blank here
and there. As James Thurber once said: "It�s better to know
some of the questions than all of the answers!"</p>
<p><a
href="68quest.doc">DOWNLOAD QUESTIONNAIRE NOW</a> (PC owners right-click
on link and choose "Save Target As ...", then choose disk
location to save document. Mac owners click and hold, then
choose "Save As ...", etc.)</p>
<p>You may also obtain a hard copy of "68 Questions" by contacting
us and providing your mailing address. </p>
<p><a href="#top">BACK TO TOP</a></p>
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