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    <td colspan="14" align="left" valign="top" bgcolor="#FFFFFF" ><h1>Turn Courseware Chunking Into An Opportunity.</h1>
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      <h2><span class="default">"Chunking is the popular term for taking 
        a 20-hour classroom offering and "repurposing" it to fit a 
        typical 2-hour online learning attention span.</span></h2>
      <p><span class="default">Trust me, most instructional designers 
        have no particular enthusiasm for chunking -- or for repurposing 
        either for that matter. That's why they call it chunking and 
        repurposing. "You want me to do WHAT to my course?!"</span></p>
      <p><span class="default">Instructional designers resist downsizing 
        their courses, because they believe ardently if it's worth 
        learning, it's worth learning well. This can be a real problem 
        if they're in cahoots with a SME (subject matter expert) who 
        belongs to the brain drain school of content determination.</span></p>
      <p><span class="default">The result is bloated courseware, much 
        more of a problem in my estimation than bloated software. 
        Because unlike computer RAM a learner's memory is not expandable.</span></p>
      <p><span class="default">So why not make the most of the chunking 
        process -- and make some of the courseware editing decisions 
        that should have been made in the first place.</span></p>
      <p><span class="default">Begin by assigning someone other than 
        the original course designer to convert the classroom course 
        to online learning. Why? For the same reason movie makers 
        don't let directors make the final cut and newspapers don't 
        let reporters do their own editing.</span></p>
      <p><span class="default">A fresh player will be better able 
        to make the difficult decisions around what must be left out, 
        what must be reduced to sidebar or reference status, and where 
        a robust learning structure must absolutely be preserved.</span></p>
      <p><span class="default">Looking for help on what to prune and 
        what to preserve? Look no further than your public course 
        instructors -- chances are they're already streamlining your 
        courseware to better suit customer needs. Or "hire" a session 
        of public course attendees to stay after class and help you 
        single out the course content that is most job-critical and 
        challenging to learn.</span></p>
      <p><span class="default">Be up front with online learners concerning 
        where you've chosen to abbreviate your standard classroom 
        learning content, offering them an alternate route for filling 
        in any gaps. This is especially critical if learners are seeking 
        to pass a certification exam.</span></p>
      <p><span class="default">All of which is not to say that some 
        course authors won't relish the opportunity to convert their 
        pet course to an abbreviated online format -- and do a bang 
        up job of it. But, if you're picking up other signals, then 
        jump in and shuffle the deck.</span></p>
      <p><span class="default">Remember, if your course authors feel 
        that online learning is something less than classroom learning, 
        then you shouldn't be surprised when customers feel they should 
        pay less for it!</span></p>
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Anon7 - 2021