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<title>Turn Courseware Chunking Into An Opportunity.</title>
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<p><span class="default"><b>Turn Courseware Chunking Into An
Opportunity.</b></span><span class="default"> </span></p>
<p><span class="default">"Chunking is the popular term for taking
a 20-hour classroom offering and "repurposing" it to fit a
typical 2-hour online learning attention span.</span></p>
<p><span class="default">Trust me, most instructional designers
have no particular enthusiasm for chunking -- or for repurposing
either for that matter. That's why they call it chunking and
repurposing. "You want me to do WHAT to my course?!"</span></p>
<p><span class="default">Instructional designers resist downsizing
their courses, because they believe ardently if it's worth
learning, it's worth learning well. This can be a real problem
if they're in cahoots with a SME (subject matter expert) who
belongs to the brain drain school of content determination.</span></p>
<p><span class="default">The result is bloated courseware, much
more of a problem in my estimation than bloated software.
Because unlike computer RAM a learner's memory is not expandable.</span></p>
<p><span class="default">So why not make the most of the chunking
process -- and make some of the courseware editing decisions
that should have been made in the first place.</span></p>
<p><span class="default">Begin by assigning someone other than
the original course designer to convert the classroom course
to online learning. Why? For the same reason movie makers
don't let directors make the final cut and newspapers don't
let reporters do their own editing.</span></p>
<p><span class="default">A fresh player will be better able
to make the difficult decisions around what must be left out,
what must be reduced to sidebar or reference status, and where
a robust learning structure must absolutely be preserved.</span></p>
<p><span class="default">Looking for help on what to prune and
what to preserve? Look no further than your public course
instructors -- chances are they're already streamlining your
courseware to better suit customer needs. Or "hire" a session
of public course attendees to stay after class and help you
single out the course content that is most job-critical and
challenging to learn.</span></p>
<p><span class="default">Be up front with online learners concerning
where you've chosen to abbreviate your standard classroom
learning content, offering them an alternate route for filling
in any gaps. This is especially critical if learners are seeking
to pass a certification exam.</span></p>
<p><span class="default">All of which is not to say that some
course authors won't relish the opportunity to convert their
pet course to an abbreviated online format -- and do a bang
up job of it. But, if you're picking up other signals, then
jump in and shuffle the deck.</span></p>
<p><span class="default">Remember, if your course authors feel
that online learning is something less than classroom learning,
then you shouldn't be surprised when customers feel they should
pay less for it!</span></p>
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