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<title>Instructor Led Companies Can Succeed At Online Learning (Pt. 1): Choose The
Right Leader.</title>
<meta name="description" content="The main reason why many e-learning and online learning new business ventures fail is leadership -- the wrong person is selected to head up the launch effort. Here's what to look for (and what to avoid) in making online learning leadership appointments.">
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<p><b>Instructor Led Companies CAN Succeed At Online Learning
(Pt. 1) CHOOSE THE RIGHT LEADER.</b> </p>
<p>
<p><span class="default">Many traditional training companies
are experiencing difficulties in launching online learning
initiatives. Why? For more reasons than we can cram into this
issue. But, fortunately, none that aren't addressable. Here's
a start:</span></p>
<p><span class="default">A. Appoint the right leader.</span></p>
<p><span class="default">Leaders are out and teams are in. But,
trust me, every team needs a leader. And it takes a very special
kind of person to lead you across the treacherous waters of
online learning.</span></p>
<p><span class="default">Begin by seeking out a proven performer
with demonstrated business development credentials. Mary,
who pulled together and landed the training outsourcing deal
with the Fortune 50 manufacturing company. George, who masterminded
the multi-module course that's setting sales records. If they're
not an entrepreneurial, can-do type, forget it.</span></p>
<p><span class="default">Next, be sure your candidate has credibility
across your organization and has earned a large reservoir
of trust. They'll need that in getting the resources and cooperation
they need.</span></p>
<p><span class="default">Most of all, look for genuine enthusiasm
for the job and belief that success can be achieved. If you
have to beg or bribe Mary or George into accepting the assignment,
then you have the wrong candidate. Better by far if they come
begging to you for the opportunity.</span></p>
<p><span class="default">Finally, don't make the common mistake
of appointing Fred, your resident Generation X technology
fanatic who oozes Java and HTML from every pore. Because online
learning is 20% technology challenge and 80% business challenge.
Better for Fred to be a team member than the team leader.</span></p>
<p><span class="default">Some common questions concerning online
learning leadership:</span></p>
<blockquote>
<p><span class="default">Q: Must the leader give up their
prior responsibilities?<br>
A: Not necessarily, if they have a good backup.</span></p>
<p><span class="default">Q: Can the CEO serve as the online
learning leader?<br>
A: Sorry, the CEO should be the one who holds the leader
accountable.</span></p>
<p><span class="default">Q: Should the leader work outside
of the "establishment?"<br>
A: A totally maverick solution is not likely to fly.</span></p>
<p><span class="default">Q: Should the CEO run interference
if the leader encounters opposition?<br>
A: The right leader shouldn't need this kind of help.</span></p>
</blockquote>
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