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<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> <HTML> <HEAD> <TITLE> </TITLE> <META NAME="GENERATOR" CONTENT="User-Agent: Mozilla/3.0Gold (Macintosh; I; PPC)"> </HEAD> <BODY TEXT="#000000" BGCOLOR="#C0C0C0" LINK="#DD212E" VLINK="#3229CE" ALINK="#000088" BACKGROUND="green_banner.gif"> <TABLE CELLSPACING=0 CELLPADDING=0 WIDTH="100%" > <TR> <TD width = 10><! -- Absolute blank cell -- !></TD> <TD width = 80 valign=top><B><FONT COLOR="#FFFFFF">What is Ergonomics? </FONT></B> <P><FONT COLOR="#FFFFFF">"In this era of diminishing differentiation, ergonomics can separate a truly effective product from its useful rivals. Marketing statements supported by ergonomic analysis provides truth-in advertising security and convincing motivation in the purchasing decision. Quantitative interpretation of any product's performance defines not only perception, but reality as well. And <B>reality sells</B>." </FONT></P> <P><FONT COLOR="#FFFFFF"><B>Robert O. Andres</B>, Ph.D., CPE President and Founder Ergonomic Engineering, Inc.</FONT></P> <FONT COLOR="#FFFFFF"></FONT><FONT COLOR="#FFFFFF"></FONT><FONT COLOR="#FFFFFF"></FONT> <P><FONT COLOR="#FFFFFF">"For more than five years our relationship with Ergonomic Engineering has been instrumental in helping NordicTrack understand and successfully market important physiological and biomechanical aspects of our fintness equipment. Dr. Andres and his staff have provided essential services that allowed us to bridge the gap between scientific or medical considerations and the practical, applied concerns important to our marketers and our clientele.In this capacity, he has produced scientific reports on new products, and simultaneously provided marketing summaries that clearly state the potential users and suggest limitations of these products. We have found this partnership to be an important component to our business success." </FONT></P> <P><FONT COLOR="#FFFFFF"><B>Jeff Zwiefel</B>, M.A. Director New Product Development NordicTrack</FONT></P> </TD> <TD><! -- relative blank cell -- !></TD> <TD width = 4%><! -- begin text cell -- !></TD> <TD width = 390> <H1 ALIGN=CENTER><B><FONT COLOR="#274A26"><FONT SIZE=+4>Ergonomic Marketing Strategies</FONT></FONT></B></H1> <H3><B><FONT SIZE=+1>What is Ergonomic Marketing?</FONT></B></H3> <P><IMG SRC="file:///Neel's%20HD/Web%20applications/HTMLedit173-68k/new%20eei%20page/dot_clear.gif" VSPACE=1 <br >Working with your marketing department, EEI ergonomists</P> <P>help derive feature and benefit statements for your product and</P> <P>document the competitive advantages of your product over its </P> <P>closeset rivals. Test results obtained in EEI's fully equipped </P> <P>biomechanical laboratory provide the scientific foundation to </P> <P>support agressive advertaising campaingns. Sales efforts backed</P> <P>by this level of resarch have been effective for a variety of </P> <P>companys including:</P> <H3><B><FONT SIZE=+1>NordicTrack</FONT></B></H3> <P><IMG SRC="file:///Neel's%20HD/Web%20applications/HTMLedit173-68k/new%20eei%20page/dot_clear.gif" VSPACE=1 <br >Health claims made on NordicTrack equipment have been documented in </P> <P>EEI's laboratory since 1991, helping to make NordicTrack the largest fitness </P> <P>specialty/retail chain in the U.S.</P> <H3><B><FONT SIZE=+1>Hamilton Industries</FONT></B></H3> <P><IMG SRC="file:///Neel's%20HD/Web%20applications/HTMLedit173-68k/new%20eei%20page/dot_clear.gif" VSPACE=1 <br >EEI not only evaluated and confirmed performance advantages over </P> <P>competitive products for this pipette manufacturer, but several design </P> <P>modifications recommended by EEI were eventally adopted by Hamilton,</P> <P>further differentiating their products in the marketplace. Hamilton is a world</P> <P>leader in precision fluid measurement devices.</P> <H3><B><FONT SIZE=+1>Motorola</FONT></B></H3> <P><IMG SRC="file:///Neel's%20HD/Web%20applications/HTMLedit173-68k/new%20eei%20page/dot_clear.gif" VSPACE=1 <br >The greatest improvement to the car phone, interms of both reduced </P> <P>ergonomic stresses and overall safety, has been the addition of voice activated </P> <P>dialing. But despite obvious benefits to the consumer, sales lagged projections on </P> <P>car phone models with enhanced voice activated dialing. EEI provided detailed </P> <P>usability testing and suggestions for streamlining menu navigation and call flow </P> <P>structure. Recommendations made by EEI were adopted by Motorola and </P> <P>incorporated into their product design. </P> <H3><B><FONT SIZE=+1>Why EEI?</FONT></B></H3> <P><IMG SRC="file:///Neel's%20HD/Web%20applications/HTMLedit173-68k/new%20eei%20page/dot_clear.gif" VSPACE=1 <br >Ergonomic Engineering, Inc. is comprised of a staff of biomechanical </P> <P>engineers led by its President Dr. Bob Andres. EEI consultants are experts in </P> <P>their field, representing over thirty years of research, publication and </P> <P>consultation experience in the discipline known as ergonomics. </P> <H3><B><FONT SIZE=+1>L</FONT><FONT SIZE=+0>ET</FONT><FONT SIZE=+1> EEI S</FONT><FONT SIZE=+0>ELL</FONT><FONT SIZE=+1> Y</FONT><FONT SIZE=+0>OUR</FONT><FONT SIZE=+1> P</FONT><FONT SIZE=+0>RODUCTS</FONT><FONT SIZE=+1> </FONT><FONT SIZE=+0>FOR</FONT><FONT SIZE=+1> Y</FONT><FONT SIZE=+0>OU</FONT><FONT SIZE=+1>!</FONT></B></H3> <P><IMG SRC="file:///Neel's%20HD/Web%20applications/HTMLedit173-68k/new%20eei%20page/dot_clear.gif" VSPACE=1 <br >EEI can assist in the development of a strategic marketing campaign</P> <P>for your products by providing you comprehensive consultative</P> <P>review including:</P> <P><BR> <I><FONT COLOR="#20491C"><FONT SIZE=+1>Advanced Ergonomic Product Design</FONT></FONT></I></P> <P><BR> <I><FONT COLOR="#20491C"><FONT SIZE=+1>Independent Analysis of Product Performance (supported by EEI's fully equipped biomenchanics laboratory)</FONT></FONT></I></P> <P><BR> <I><FONT COLOR="#20491C"><FONT SIZE=+1>Features and Benefits Development and Research Support</FONT></FONT></I></P> <P><BR> <I><FONT COLOR="#20491C"><FONT SIZE=+1>Ergonomic Manufacturin Intervention (equipment evaluation, productivity improveent and process redesign).</FONT></FONT></I></P> <P><BR> <I><FONT COLOR="#20491C"><FONT SIZE=+1>Truth-in-Advertising Endorsement</FONT></FONT></I><BR> <BR> <BR> </P> <H3><B><FONT SIZE=+1>EEI's P</FONT><FONT SIZE=+0>ARTNERS</FONT><FONT SIZE=+1> </FONT><FONT SIZE=+0>IN</FONT><FONT SIZE=+1> S</FONT><FONT SIZE=+0>UCCESS</FONT></B></H3> <P><IMG SRC="file:///Neel's%20HD/Web%20applications/HTMLedit173-68k/new%20eei%20page/dot_clear.gif" VSPACE=1 <br >EEI has partnered with a variety of companies since 1989,</P> <P>mutually investing in the development, ergonomic improvement and </P> <P>sale of products from exercise equipment, machine tools, </P> <P>and measurement devices, to patient handling systems, medical devices, </P> <P>and consumer goods. Our reputation is dependent on our client's </P> <P>success and their customers' satisfaction. </P> <P>For a free initial consultation, simply pick up the phone and call us at </P> <P>1-800-375-ERGO or e-mail us at <A HREF="mail:[email protected]">[email protected].</A> </P> <CENTER><P><A HREF="../EEI%20web%20page/index.html"><IMG SRC="EEIlogo.gif" BORDER=0 HEIGHT=79 WIDTH=84 ALIGN=CENTER></A><FONT SIZE=+1><A HREF="../EEI%20web%20page/index.html">Return to EEI Home Page </A></FONT></P></CENTER> </TD> </TR> </TABLE> </BODY> </HTML>