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<p><img SRC="world_is_new.GIF" height=94 width=101>
<p><font color="#178282"><font size=-2>L. Dunn, 1993</font></font></center>

<blockquote>
<center><font color="#178282">_____________</font>
<p><font color="#178282"><font size=+2>Like, Hyper Meme Glossary</font></font>
<br><font color="#178282"><font size=+1>___________</font></font>
<br>&nbsp;
<p><font color="#178282"><font size=+1>Ebon Fisher</font></font>
<p><font color="#178282">Compiled for the Exhibit, MEME BREEDERS,</font>
<br><font color="#178282">Akus Gallery, <font size=+0>E. Connecticut State
University, October 1996</font></font>
<br>&nbsp;
<p><font color="#178282"><font size=+0>Ambiguity</font></font>
<p><font color="#178282"><font size=+0>This is not a formal memetic term,
but it is of the obvious nature of things. There is a paradox to meme theory
in that it feigns objectivity over a subjective domain. Given that we are
mentally swimming amongst the entities in question, we are playing a game
of hunches here. It's as if the neurons that make up our own brains were
grasping at the phantoms which they collectively produce. This author suggests
that you take memetic theory, post-modern theory, and any and all theories,
with a grain of salt. The truth is alive and in constant formation within
an infinite set of circumstances. If meme theory somehow rings hollow,
then don't let it rob you of a delightful sense of the world's ambiguity.
Groove?</font></font>
<p><font color="#178282"><font size=+0>Bait</font></font>
<p><font color="#178282"><font size=+0>An element within a meme or meme-complex
which might provide some benefit for the host. This is not to be mistaken
for "hook" which draws attention to a meme and spurs on its replication,
as in the hook of a pop song. In the case of a song, the bait might be
the realignment the song provides the host in relation to her peers, popular
discourse, or her own nervous system.</font></font>
<p><font color="#178282"><font size=+0>Belief-Space</font></font>
<p><font color="#178282"><font size=+0>The mental realm of individuals
and groups in which memes exist and replicate. As there is a limit to belief-space,
memes evolve in constant competition for the attention of their hosts.
A niche within belief-space is an area in which a meme might particularly
fluorish.</font></font>
<p><font color="#178282"><font size=+0>Censorship</font></font>
<p><font color="#178282"><font size=+0>Censorship can be seen as an attempt
by the hosts of one set of memes to block the growth of another set of
memes which are competing for its belief-space. Often an attempt at blocking
a meme only serves to kill off the weaker strains and allow the more virulent
breeds to prosper.</font></font>
<p><font color="#178282"><font size=+0>Dormant</font></font>
<p><font color="#178282"><font size=+0>Memes which have been encoded within
a medium such as a book, a computer file, or even papyrus, but are not
actively circulating in the minds of living beings. Dormant memes can be
reactivated after thousands of years, although a new historical context
may change the effect of the meme. A good cynic can use this contextual
problem to unravel much of the substance of meme theory, although a counter
argument can be made that memes, like civilization, are in their infancy.
They are still highly unstable. Historically stable memes actively reinforce
the context in which they replicate best, such as, say, the concept of
"Bridge." Bridge production helps a civilization to thrive, thus creating
the conditions for more bridge production. That which seems to replicate
is the issue, not the multiple interpretations of that which replicates.</font></font>
<p><font color="#178282"><font size=+0>Host</font></font>
<p><font color="#178282"><font size=+0>A person carrying a meme.</font></font>
<p><font color="#178282"><font size=+0>Immunity</font></font>
<p><blink><font color="#178282"><font size=+2>DON'T BELIEVE THE HYPE</font></font></blink>
<p><font color="#178282"><font size=+0>The ability of a potential host
to resist infection by a meme. The meme, above, spread by the rap group,
Public Enemy, is intended to increase a host's immunity to mainstream hogwash.</font></font>
<p><font color="#178282"><font size=+0>Immuno-Depressant Meme</font></font>
<p><font color="#178282"><font size=+0>A meme which depresses a person's
capacity to resist absorbing other memes.</font></font>
<p><font color="#178282"><font size=+0>Infection</font></font>
<p><font color="#178282"><font size=+0>Conscious or unconscious absorption
of a meme. Some hosts may be carriers of memes and may even pass them along,
without even being aware of it. Certain kinds of dress and mannerisms can
be transmitted unwittingly. Other kinds, such as military uniforms and
protocol, are quite consciously engineered as part of a meme complex. Some
kinds of street fashion are so self-concious as to mutate in the streets
and nightclubs on a daily basis. Fashion memes can be highly contagious
among young people who find the signaling power of such memes helpful in
mate selection. "Fashion crisis" occurs among individuals whose belief-space
is crowded by numerous competing memes. This author, for instance, has
resorted to drab clothes to completely avoid the issue. Then again, he
might be breeding an old Quaker meme of his ancestors involving a politics
of simplicity, yet another meme-complex.</font></font>
<p><font color="#178282"><font size=+0>Infection Strategy</font></font>
<p><font color="#178282"><font size=+0>A method of spreading memes in a
population. This was once called "propaganda" or "public relations" or
"exposure," or "proselytizing." These analogies suggest a kind of scattershot
transmission of memes, but it is possible to entertain a variety of strategies
which emphasize a more nurturing approach, equivalent to herding a flock
of sheep, or maintaining a small circle of friends.</font></font>
<p><font color="#178282"><font size=+0>Meme (pronounced "meem")</font></font>
<p><font color="#178282"><font size=+0>The cultural equivalent of a gene.
An information pattern which replicates in the minds of humans, altering
their behaviour, and causing the further propagation of the meme. Media,
which constitutes the entire communications apparatus of humans from gossip
to literature to satellites, is indispensable to the propagation process.</font></font>
<p><font color="#178282"><font size=+0>Meme-Complex</font></font>
<p><font color="#178282"><font size=+0>A variety of memes working in concert.</font></font>
<p><font color="#178282"><font size=+0>Meme Pool</font></font>
<p><font color="#178282"><font size=+0>The set of memes available to any
one individual. Education, media surfing, and travel tends to expand a
person's meme pool.</font></font>
<p><font color="#178282"><font size=+0>Memetics</font></font>
<p><font color="#178282"><font size=+0>The study of memes.</font></font>
<p><font color="#178282"><font size=+0>Memotype</font></font>
<p><font color="#178282"><font size=+0>The deep informational structure
of a meme, analogous to the genotype of an organism.</font></font>
<p><font color="#178282"><font size=+0>Sociotype</font></font>
<p><font color="#178282"><font size=+0>The perceivable social effect of
a meme. A meme's sociotype is similar to the phenotype of an organism.</font></font>
<p><font color="#178282"><font size=+0>Tolerance</font></font>
<p><font color="#178282"><font size=+0>One of a variety of meta-memes such
as "democracy" or "liberalism" which allows an individual to avoid infection
by a variety of memes despite repeated exposure. It prevents a kind of
allergic reaction.</font></font>
<br>&nbsp;
<p><font color="#178282">_______________</font>
<br><font color="#178282"><font size=+0>BIBLIOGRAPHY</font></font>
<p><font color="#178282"><font size=+0>Principia Cybernetica Web</font></font>
<br><font color="#178282"><font size=+0><a href="http://pespmc1.vub.ac.be/DEFAULT.html">http://pespmc1.vub.ac.be/DEFAULT.html</a></font></font>
<p><font color="#178282"><font size=+0>Richard Dawkins, THE SELFISH GENE
(new edition)</font></font>
<br><font color="#178282"><font size=+0>Oxford Univ. Press, New York, 1989</font></font>
<p><font color="#178282"><font size=+0>Daniel C. Dennett,</font></font>
<br><font color="#178282"><font size=+0>DARWIN'S DANGEROUS IDEA: EVOLUTION
AND THE MEANINGS OF LIFE,</font></font>
<br><font color="#178282"><font size=+0>Simon &amp; Schuster</font></font>
<p><font color="#178282"><font size=+0>Andrea Juno and V. Vale, PRANKS!,
RE/Search Publications, 1987</font></font>
<p><font color="#178282"><font size=+0>Lloyd Dunn, Tape-Beatles, Public
Works:</font></font>
<br><font color="#178282"><font size=+0><a href="http://soli.inav.net/~psrf" target="introframe">http://soli.inav.net/~psrf</a></font></font></center>

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