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<h1 class="homeheader">OUR PRINCIPALS</h1>
<h2 class="homeheader">Ken Roffe</h2>
<p class="insidemain">Ken founded Roffe & Green, Inc. in 1990, after twenty-five years of sales, marketing, business development and general management experience with Fortune 500 companies. He also founded two other companies, one folded into Roffe & Green, Inc., and the other sold to a pharmaceutical company.</p>
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His clients recognize his highly unusual skill set as being both highly strategic in developing growth plans, as well as being devoted to tactical execution of those plans. Ken's assignments have been in both B2B and B2C marketplaces - and he has had significant experience finding growth opportunities for clients internationally (Asia, Latin America, the E.U.).</p>
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Ken's consulting work has been focused on B2C and B2C companies - in healthcare, consumer products, hospitality, retail and automotive services.</p>
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Ken graduated from Columbia University's Graduate School of Business, and Colgate University with an honors program of study at the London School of Economics</p>
<h2 class="homeheader">Leslie H. Green</h2>
<p class="insidemain">Leslie Green's career has focused on building brand equities and sustainable income streams, with particular emphasis on healthcare, B2B and B2C services and consumer products. At R&G she has completed a wide range of marketing and business development assignments for clients in a myriad of B2B and B2C industries as well as serving in a variety of C-level positions both in general (CEO, COO) and marketing and sales management.</p>
<p class="insidemain">Prior to co-founding Roffe & Green, and as interim management assignments since, she served in several senior level corporate positions, with particular emphasis on new product/service development and commercialization. She served in senior positions at Swiss Army Brands, launching the Swiss Army ® Brand Watch line, and growing the company largely organically by almost 250% in seven years. And she accomplished the turnaround of a $55MM chain of medical diagnostic imaging centers to allow it to be sold.</p>
<p class="insidemain">She has also served on the Boards of Directors and advisory boards for public and private companies and for non-profits.</p>
<p class="insidemain">Leslie is very active in the women's business community, including advisory board positions or membership in several groups including Women Business Leaders of the Healthcare Industry (WBL), Women Corporate Directors and Women's Leadership Exchange. She has also spoken before several business groups about marketing and business planning including New York Business Forums, the Women's Presidents' Organization and others, and served for several years as an Adjunct Faculty member at The French Culinary Institute teaching marketing.</p>
<p class="insidemain">Leslie has an MBA from Harvard Business School and a B.A. cum laude from the University of Pennsylvania, with a major in French.
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