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<HTML> <HEAD> <TITLE>New Studio Projects</TITLE> </HEAD> <!-- new VLINK color --> <BODY BGCOLOR="ffffff" LINK="#0000ff" VLINK="#aa0000" ALINK="#ff0000" TEXT="#000000"> <A NAME="Top" > <!-- Last Modified: 06/26/2000 DSB --> <!-- 16 X 5 --> <!-- ========================== BORDER ============== --> <TABLE CELLPADDING="0" CELLSPACING="4" BORDER=0�> <!-- ROW 1: spacer, logo plus client graphic --> <TR> <!-- ******* NUMBER OF ROWS SPANNED BY SPACER ******* --> <TD ROWSPAN="20" ><IMG SRC="onepixel.gif" HEIGHT="1" WIDTH="55"> </TD> <TD WIDTH="550" COLSPAN="3" > <IMG SRC="projsum.jpg" ><IMG SRC="onepixel.gif" HEIGHT="1" WIDTH="10" ><IMG SRC="Tlogom45.gif" ><BR> <IMG SRC="onepixel.gif" HEIGHT="10" WIDTH="10" > </TD><!-- end of row 1 spacer--> <TD ROWSPAN=16 WIDTH="5" > </TD> <TD ></TD> </TR> <!-- Row1B: 1998 clients <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="BN80.gif" ALT="Blaze-Net Inc." ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>Blaze-Net Inc.</B><BR><FONT SIZE="2" > Blaze-Net asked <B>the new studio</B> to join its design team to develop the user interface for its innovative "AppSwitch 2000" product, which manages data traffic on a network based on the applications creating the traffic. The interface for the AppSwitch allows customers to use a highly graphical approach to create, extend, and manage complex networks, all based on Web browser and Java technologies.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR --> <!-- Row 1C: overlap, column of graphics, text --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="exergn70.gif" ALT="Exergen Corporation"></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>Exergen Corporation</B><BR><FONT SIZE="2" ><B>the new studio</B> redesigned and expanded the Website for <A HREF="http://www.exergen.com" >Exergen Corporation</A>, a world leader in infrared temperature technology. The new Website includes the Medical Division, the Industrial Division, and the newly created Exergen Education Centers.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Row1D: GSIEF --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="GSIEF60.gif" ALT="Brandeis" ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>Brandeis University Graduate School of International Economics and Finance</B><BR><FONT SIZE="2" > <B>the new studio</B> reorganized and redesigned the Website for the <A HREF="http://www.Brandeis.edu/ief/" >Brandeis Graduate School of International Economics and Finance</A> to better address the interests of its community, including prospective students, current students, alumni, faculty, and businesses. The Graduate School has since taken on the maintenance and expansion of its Website.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Row1E: SmartSource --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="SSIlogo.gif" ALT="SmartSource" ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>SmartSource, Inc.</B><BR><FONT SIZE="2" > <B>the new studio</B> redesigned the <A HREF="http://www.smartsource.com" >SmartSource</A> Website to describe their expanded product line, and to provide access to an online demonstration. We also developed a new corporate identity that extends across their online and print communications. </FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Row1F: OnFinancial--> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="OFlogo.gif" ALT="OnFinancial Corp." ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>OnFinancial Corporation</B><BR><FONT SIZE="2" > <B>the new studio</B> is working with On Financial on the interface and organization for its online financial planning services, which provide analysis and reporting for individuals, and businesses. </FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP ><A HREF="projects.htm#Top"><IMG SRC="uparw.gif" BORDER=0 ></A></TD> </TR> <!-- Row 1G: overlap, column of graphics, text --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="SSClogo60.gif" ALT="Sally Silver Companies"></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>Sally Silver Inc.</B><BR><FONT SIZE="2" ><B>the new studio</B> redesigned, illustrated, and expanded the Website for <A HREF="http://www.sallysilver.com/" >Sally Silver Companies</A>, a leader in permanent and contract placement for high tech industries. The new Website includes the permanent placement division, contract placement division, and the newly created Outsource Solutions, a company that updates and manages Websites. </FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Row2: overlap, column of graphics, text --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="FID.gif" ALT="Fidelity of Canada" ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>Fidelity Investments of Canada</B><BR><FONT SIZE="2" > <B>the new studio</B> joined the design team for <A HREF="http://www.fidelity.ca/" >Fidelity Investments of Canada</A>'s new financial services software package, "Advisor's Desktop". We assisted with the functionality specification and information architecture for the software, designed the user interface, and created prototypes in conjunction with Fidelity's developer in Boston, Acumen International/ KPMG.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Row 3: overlap, column of graphics, text --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="ZDNET.gif" ALT="Ziff-Davis" ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>Ziff-Davis Interactive Media & Development</B><BR><FONT SIZE="2" ><B>the new studio</B> developed new organization and user interface for the Ziff-Davis "Netbuyer" Website, <A HREF="http://www.netbuyer.com" >www.netbuyer.com</A>, a service which allows users to search for, compare, and buy computer products from over 100 vendors. Ziff-Davis has since performed further revisions on the site.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Row 4: overlap, column of graphics, text --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="ATT.gif" ALT="AT&T" ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>AT&T New Media Services</B><BR><FONT SIZE="-1" > This major on-line service provider hired <B>the new studio</B> for consulting on the technical development required to support new content providers and third party software services for inclusion in its newly announced on-line "Business Network". We evaluated potential partners, reviewed software and services, and suggested options for both technical and business decisions.<P> We did this by learning the operation of the AT&T Interchange® system, used vendors' software, and worked with engineers on both sides, often under aggressive schedules. Technical reviews included software for document search and retrieval, location of business consultants and service providers, and on-line banking.<P> We also worked on several AT&T Web task forces, first to plan and implement a Website for a potential publishing partner, and then for the AT&T MIS group as it planned its transition to support the Web-based Business Network (later merged with Nets, Inc.). This work included finding and evaluating third party software for services such as publishing content and tracking Website usage. We located, researched, and interviewed more than sixteen companies in order to make recommendations for AT&T's purchasing or licensing.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP ><A HREF="projects.htm#Top"><IMG SRC="uparw.gif" BORDER=0 ></A></TD> </TR> <!-- Row 5: --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="MS.gif" ALT="Mainspring Communications" ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" ><B>Mainspring Communications, Inc.</B><BR><FONT SIZE="2" >We planned, designed, and developed a prototype for a World Wide Web personalized information service for this startup company, which used the prototype to raise venture funding, recruit personnel, and sign information providers and other partners. The prototype demonstrated how the service would provide subscribers with product information, technical evaluations, community discussion groups, and expert referrals.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Rows 6 & 7 moved up --> <!-- Row 8: overlap, column of graphics, text --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="MMSlogo.gif" ALT="Mass. Medical Society"></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>Massachusetts Medical Society</B><BR><FONT SIZE="2" > The <A HREF="http://www.massmed.org/" >Massachusetts Medical Society</A>, parent organization for the prestigious New England Journal of Medicine, hired <B>the new studio</B> to train members of the MMS design and production team for designing and developing new publications on the World Wide Web. We presented our "WebReady" training course on site at the MMS, taking participants through sessions on design of interactive media, graphic production for the Web, and coding HTML. The WebReady course integrates all of these materials using a project focus, grouping participants into teams that design and implement working Websites by the end of the course.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP ><A HREF="projects.htm#Top"><IMG SRC="uparw.gif" BORDER=0 ></A></TD> </TR> <!-- Row 9: --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="SENlogo.gif" ALT="Sensimetrics Inc." ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" ><B>Sensimetrics, Inc.</B><BR><FONT SIZE="2" ><B>the new studio</B> is currently developing the Sensimetrics Website, and we are also doing program development, interface design, and navigational design for cancer research with the Dana Farber Institute and on an interactive course on hearing sciences. We were instrumental in developing the overall look-and-feel, interface design, and navigation for an interactive tutorial on acoustic phonetics. This CDROM-based program is used to teach this subject to students studying speech pathology.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Row 10: --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="imc.gif" ALT="Interactive Media Comm." ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" ><B>Interactive Media Communications</B><BR><FONT SIZE="2" >IMC hired <B>the new studio</B> to conduct market research for a major trade organization to determine what features and services should be included in a Website for the organization's members. Based on the results of the research, we designed and developed a prototype for the Website that included the user interface for interactive product catalogs, promotional homepages for several dozen member companies, and a fee-for-use service for health and safety professionals.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Row 11: --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="thomson2.gif" ALT="Thomson Publishing" ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" ><B>Thomson Publishing, Inc.</B><BR><FONT SIZE="2" >Thomson selected <B>the new studio</B> to participate in their Internet task force to help define and develop Thomson's corporate presence on the Internet in 1994 (<A HREF="http://www.thomson.com" >www.thomson.com</A>). Tasks included defining the user interface and functionality on Web pages, working with a graphic designer on a logo and other graphics, evaluating client browser software (Netscape, Spyglass, NCSA, Spry, etc.), and using HTML editors to create documents. More than 30 Thomson companies were represented on the taskforce, and each company was charged with providing data for a product information database that visitors could search and order from on-line.<P> For the Thomson Multimedia Consortium, David Backer provided consulting advice for a dozen Thomson subsidiaries regarding their efforts to plan and develop multimedia products.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP ><A HREF="projects.htm#Top"><IMG SRC="uparw.gif" BORDER=0 ></A></TD> </TR> <!-- Row 12: --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="Delrina.gif" ALT="Delrina Corp." ><BR><IMG SRC="onepixel.gif" HEIGHT="6" WIDTH="1"><BR><IMG SRC="Symtc.gif" ALT="Semantec" ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>Delrina Corporation (Symantec Corporation)</B><BR><FONT SIZE="2" >The upgrade of Delrina's critically acclaimed CommSuite Communications software package to Windows '95 required the integration of three separate applications into one seamless package. <B>the new studio</B> provided critical analysis, planning, and design for how the three packages should appear and work together as one program linked under the title of CommSuite95.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Row 13: overlap, column of graphics, text --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="TPI2.gif" ALT="The Philanthropic Initiative" ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>The Philanthropic Initiative</B><BR><FONT SIZE="2" > We assisted The Philanthropic Initiative, Inc., a non-profit organization in Boston, with a study for a substantial new online center for the promotion of philanthropy. Our work included strategic planning for the project, technology research, and budget estimation.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Row 14: --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="ipa.gif" ALT="Intl. Pre-press Assn." ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>International Pre-press Association</B><BR><FONT SIZE="2" ><B>the new studio</B> did research and writing for an extensive white paper report for the <A HREF="http://www.ipa.org" >International Pre-press Association</A> on strategies for "cross-media publishing". The report was commissioned to address the need for prepress shops and publishers to adopt new business models that would enable them to handle the changes from a mostly-print to a print-and-electronic mix. These new models plan for the capture and management of content so that it can be published across media formats, including print, CDROM, online services, Internet, etc. The report has been presented at the organization's conference, and distributed to the members.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP ><A HREF="projects.htm#Top"><IMG SRC="uparw.gif" BORDER=0 ></A></TD> </TR> <!-- Row 15: --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="agora2.gif" ALT="Agora Language" ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>Agora Language Marketplace</B><BR><FONT SIZE="2" ><B>the new studio</B> researched emerging Digital Video Disk (DVD) technologies in a report that identified vendors of the key technologies that are required to produce an interactive DVD-based application (DVD-ROM drives, MPEG-2 decoder boards, pre-mastering services, etc.), and provided a project plan for the conversion of existing laser-disc based language learning programs to DVD-ROM.<BR><BR></TD> <TD WIDTH="10"VALIGN=TOP > </TD> </TR> <!-- Row 16: --> <TR> <TD VALIGN="TOP" ALIGN="CENTER" > <IMG SRC="radius2.gif" ALT="Radius" ></TD> <TD WIDTH="10" > </TD> <TD VALIGN="TOP" WIDTH="400" > <B>Radius Inc.</B><BR><FONT SIZE="2" >Radius' VP and General Manager of Digital Video asked David to write the business plan for the further development of Radius' recently released "VideoVision" product. This included doing market research to define the opportunities in various market segments, evaluating competing products, working with product engineers to plan feature sets and schedules, and projecting price structures.</FONT><BR><BR></TD> <TD WIDTH="10"VALIGN=TOP ><A HREF="projects.htm#Top"><IMG SRC="uparw.gif" BORDER=0 ></A></TD> </TR> </TABLE> <!-- ================== BORDER ======================= --> <BR><BR> <!-- 1 X 3 BORDER --> <TABLE CELLPADDING="0" CELLSPACING="0" BORDER=0 > <!-- Row 1: spacer, icon, text --> <TR> <TD WIDTH="65" ></TD> <TD WIDTH="62" VALIGN="TOP" ><A NAME="Contact" ><IMG SRC="Tlogom50.gif" ></TD> <TD WIDTH=75> </TD> <TD> <FONT SIZE="2" COLOR="#444444" > You can find out more about the new studio by contacting us at:<BR></FONT> <TABLE BORDER=0> <TR><!-- TD><IMG SRC="onepixel.gif" HEIGHT="1" WIDTH="10"></TD --> <TD WIDTH="144" ><FONT SIZE="2" COLOR="#444444" >the new studio<BR>47 Page Road<BR>Newtonville, MA 02460</FONT></TD> <TD WIDTH="150" ><FONT SIZE="2" COLOR="#444444" >617-969-0288 voice<BR>617-969-0289 FAX<BR><A HREF="MAILTO:[email protected]" >[email protected]</A></FONT> </TD> </TR> </TABLE> </TD> </TR> </TABLE> <BR> </BODY> </HTML>