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<p> </p>
<h2>Lisa Scoville</h2>
<p><strong>Founder and Principal<br />
</strong> Lisa founded Bluerae to create an exciting environment
in which to explore new communications directions and opportunities for a
range of clients. She has more than 15 years experience in creative and strategic
design work. Lisa combines an engaging sense of style and outlook with an
artful mind for strategy. She has a unique ability to process detailed information
and multiple perspectives to develop visual solutions that are both clean
and potent.</p>
<p>She received a B.F.A. in Graphic Design at the Rochester Institute
of Technology, a school renowned for its expertise in the graphic design
industry. She continues with ongoing education in design and multimedia.
Lisa has sat on the board of the Boston chapter of American Institute of
Graphic Arts, attends industry conferences regularly and is actively involved
in the design community. </p>
<h2>Tracy Mazzuca</h2>
<p><strong>Principal</strong><br />
Tracy takes a strategic approach to solving design challenges. For more than
ten years, Tracy has worked closely with clients to gain a thorough understanding
of their business objectives and challenges, combining this knowledge with
visual artistry to create design appropriate to the message. Keenly aware
of the power of imagery, Tracy strives for freshness in her designs while
reflecting the particular style and philosophy of the client.</p>
<p>Tracy earned
a B.F.A in Visual Design and a B.F.A. in Photography from the University
of Massachusetts Dartmouth. Her work has been honored with awards from national
graphic design and communications organizations. </p>
<h2>Maureen O’Connor </h2>
<p><strong>Vice President, Marketing</strong><br />
Maureen comes to Bluerae with 15 years of “real world” marketing
experience. From classical marketing to grass roots, working with shoe-string
or multi-million dollar budgets, she has successfully directed the client
side of the marketing equation. Maureen’s approach is to quickly identify
core issues and seek out a range of appropriate solutions. With marketing
and data closely integrated, she sets tracking mechanisms up front to ensure
maximum success and to quantify and continually improve results.</p>
<p>Maureen earned a B.S. in Management Science and an M.I.B.S. in International
Business from the University of South Carolina, one of the nation’s
top international business programs. She has also studied direct marketing
at New York University and taken additional courses in HTML and eMarketing.
She has served as Director of Internet Marketing for Broadview Networks and
currently has contract assignments with both Beth Israel Medical Center and
Maimonides. </p>
<h2>And before you have to ask, our combined strengths and weaknesses include:</h2>
<p>Food of all kinds, travel anywhere and everywhere (Antarctica is the last
continent to go!), family big and small (cocker spaniels included), humor,
topless Jeeps and classic 4WDs, golf (putt putt too), poker and/or blackjack,
the Sox, the Yankees, and the Mets, sun and sand, snow and mountains, chickens,
hand thrown pottery, and caffeine. </p>
<p> </p>
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<h2><a href="index.html">Who we are</a> </h2>
<h2><a href="approach.html">APPROACH</a></h2>
<p>Information Gathering & Project Exploration </p>
<p>Project Creative Brief</p>
<p>Project Concept</p>
<p>Project Implementation </p>
<p>Project Debrief</p>
<h2>PEOPLE</h2>
<p>Lisa Scoville, Founder & Principal</p>
<p>Tracy Mazzuca, Principal</p>
<p>Maureen O’Connor, Vice President, Marketing</p>
<h2><a href="clients.html">CLIENTS</a></h2>
<h2> </h2>
<p><br />
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