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<h2>1. Information Gathering and Project Exploration</h2>
<p>We begin each project
with an informational client meeting to examine the challenges to be addressed,
long and short-term goals, appropriate communication channels and measures
of success.</p>
<h2>2. Project Creative Brief</h2>
<p>Following the exploratory meeting, Bluerae prepares
a Creative Brief summarizing key findings and outlining our strategic recommendations
and specific project efforts. Once the brief is reviewed, Bluerae prepares
a Project Schedule. At this time, additional client and competitive information
may be obtained to assist in project development. </p>
<h2>3. Project Concept</h2>
<p>With
key messaging and direction under refinement, Bluerae develops and presents
a conceptual outline in written and/or visual form. Specific project elements
and strategies are reviewed and discussed prior to implementation to keep
the project on schedule.</p>
<h2>4. Project Implementation</h2>
<p>Once concepts are
approved, Bluerae develops and implements all project components as outlined
in the Project Creative Brief. An updated project schedule with specific
review points and milestones is provided to define responsibilities and ensure
the timely completion of deliverables. </p>
<h2>5. Project Debrief</h2>
<p>Following completion of the project, Bluerae reviews
the project process and results with the client. This helps to assess positive
aspects and any necessary refinement while ensuring productive, long-term
relationships. </p>
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<h2><a href="index.html">Who we are</a> </h2>
<h2>APPROACH</h2>
<p>Information Gathering & Project Exploration </p>
<p>Project Creative Brief</p>
<p>Project Concept</p>
<p>Project Implementation </p>
<p>Project Debrief</p>
<h2><a href="people.html">PEOPLE</a></h2>
<p>Lisa Scoville, Founder & Principal</p>
<p>Tracy Mazzuca, Principal</p>
<p>Maureen O’Connor, Vice President, Marketing</p>
<h2><a href="clients.html">CLIENTS</a></h2>
<h2> </h2>
<p><br />
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