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<h2><a name="brand" id="brand"></a>Brand Development </h2>
<p>In today’s competitive business environment, your organization’s
brand must immediately convey a strong message. Bluerae works with you to
fine tune and translate this message into a visual language, creating logo
and identity systems that reflect your company’s character, culture,
and focus. Starting new or reinventing the company? We can help with naming
and taglines too.</p>
<p><strong>Services Offered:</strong></p>
<ul>
<li>key messaging and taglines</li>
<li>company/product naming</li>
<li>logo and corporate identity development</li>
<li>identity standards and usage</li>
</ul>
<h2><a name="corporate" id="corporate"></a>Corporate Communications</h2>
<p>We believe that every component of your communications
program must be part of a well thought out strategic plan that builds on
your brand identity. Consistent visual and verbal messaging are the most
critical parts of the design approach and creative copywriting. To achieve
this, we strive to fully understand your business, internal and external
challenges, goals and objectives and the best means to reach your target
audience. The final, results-driven solutions stress consistency across any
mix of media, including marketing literature, websites, investor relations
information, tradeshow graphics, customer retention materials, or sustainability
reports.</p>
<p><strong>Services Offered:</strong></p>
<ul>
<li>key messaging and creative copywriting</li>
<li>corporate collateral systems</li>
<li>marketing communications systems</li>
<li>tradeshow graphics and collateral</li>
<li>sustainability reports</li>
<li>photography/imagery creation or management</li>
</ul>
<h2><a name="interactive" id="interactive"></a>Interactive Communications</h2>
<p>With the continued advancements in interactive
media and their widely adopted uses, you have many exciting opportunities
to broaden your dialog with customers, investors, employees, and the press.
Bluerae offers over ten years experience creating for interactive communications
challenges, understanding what works – and
most importantly, knowing how to make it work. We can help you harness the
potential of the Web, CDs and eMarketing to enhance your brand and the bottom
line.</p>
<p><strong>Services Offered:</strong></p>
<ul>
<li>information architecture and navigation</li>
<li>content development</li>
<li>interactive design for websites and CDs</li>
<li>eMarketing (Web banners, eNewsletters, HTML email, etc.)</li>
</ul>
<h2><a name="investor" id="investor"></a>Investor Communications</h2>
<p>Whether you’re taking your company public or
already are a traded company, Bluerae works as an extension of your team,
bringing a depth of understanding and clarity to your investor communications
needs. Through collaborating with you and your key contributors, we will
hone main messages to create compelling design and copywriting that gives
investors concise views of the company, its goals, its products, and its
financials.</p>
<p><strong>Services Offered:</strong></p>
<ul>
<li>annual reports</li>
<li>investor kits</li>
<li>fact sheets</li>
<li>presentation materials</li>
<li>interactive versions for websites or CDs</li>
</ul>
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<h2><a href="#brand">BRAND DEVELOPMENT</a></h2>
<p>key messaging </p>
<p>company/product naming</p>
<p>logo and corporate identity development</p>
<p>identity standards and usage</p>
<h2><a href="#corporate">CORPORATE COMMUNICATIONS</a></h2>
<p>key messaging & creative </p>
<p>copywriting</p>
<p>corporate collateral systems</p>
<p>marketing communications systems</p>
<p>investor relations materials</p>
<p>annual reports</p>
<p>trade show graphics and collateral</p>
<p>sustainability reports</p>
<p>photography/imagery creation or management</p>
<h2><a href="#interactive">INTERACTIVE COMMUNICATIONS</a></h2>
<p>information architecture and navigation</p>
<p>content development</p>
<p>interactive design for websites and CDs</p>
<p>eMarketing (Web banners, eNewsletters,
HTML email, etc.)</p>
<h2><a href="#investor">INVESTOR COMMUNICATIONS</a></h2>
<p>annual reports</p>
<p>investor kits</p>
<p>fact sheets</p>
<p>presentation materials</p>
<p>interactive versions for websites or CDs</p>
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