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<title>Bluerae Case Study: Seating, Inc.</title>
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<h2>SEATING, INC. </h2>
<h3>Corporate Identity and Product Naming </h3>
<p>Bluerae first created a new corporate logo, tagline, and identity system
that immediately conveys the company as established, friendly, service-oriented,
and focused on custom care and fit.</p>
<p>Next came the need for a name for the first new line to be introduced. Bluerae
evaluated the competition and the key characteristics of the chair — clean
lines, contemporary look, comfortable features — to come up with the
name Monterey.</p>
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