|
Server : Apache/2.4.62 System : FreeBSD fbsdweb2.web.rcn.net 14.1-RELEASE FreeBSD 14.1-RELEASE releng/14.1-n267679-10e31f0946d8 GENERIC amd64 User : www ( 80) PHP Version : 8.3.8 Disable Function : NONE Directory : /domains/bluerae/idenix/ |
Upload File : |
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1" />
<title>Bluerae Creative: Case Study: Idenix Pharmaceuticals</title>
<link href="../styles/styles.css" rel="stylesheet" type="text/css" />
<script type="text/JavaScript">
<!--
function MM_swapImgRestore() { //v3.0
var i,x,a=document.MM_sr; for(i=0;a&&i<a.length&&(x=a[i])&&x.oSrc;i++) x.src=x.oSrc;
}
function MM_preloadImages() { //v3.0
var d=document; if(d.images){ if(!d.MM_p) d.MM_p=new Array();
var i,j=d.MM_p.length,a=MM_preloadImages.arguments; for(i=0; i<a.length; i++)
if (a[i].indexOf("#")!=0){ d.MM_p[j]=new Image; d.MM_p[j++].src=a[i];}}
}
function MM_findObj(n, d) { //v4.01
var p,i,x; if(!d) d=document; if((p=n.indexOf("?"))>0&&parent.frames.length) {
d=parent.frames[n.substring(p+1)].document; n=n.substring(0,p);}
if(!(x=d[n])&&d.all) x=d.all[n]; for (i=0;!x&&i<d.forms.length;i++) x=d.forms[i][n];
for(i=0;!x&&d.layers&&i<d.layers.length;i++) x=MM_findObj(n,d.layers[i].document);
if(!x && d.getElementById) x=d.getElementById(n); return x;
}
function MM_swapImage() { //v3.0
var i,j=0,x,a=MM_swapImage.arguments; document.MM_sr=new Array; for(i=0;i<(a.length-2);i+=3)
if ((x=MM_findObj(a[i]))!=null){document.MM_sr[j++]=x; if(!x.oSrc) x.oSrc=x.src; x.src=a[i+2];}
}
function MM_openBrWindow(theURL,winName,features) { //v2.0
window.open(theURL,winName,features);
}
//-->
</script>
</head>
<body onload="MM_preloadImages('../imagescase/ba_031.gif','../imagescase/ba_what.gif','../imagescase/ba_who.gif','../imagescase/ba_032.gif','../imagescase/ba_033.gif','../imagescase/ba_034.gif','../imagescomm/ba_contact.gif')" id="case">
<!--Header-->
<div id="header"><img src="images/header.jpg" alt="Idenix Pharmaceuticals" /></div>
<!-- Submenu Layers: Note that menu design is different in each main section -->
<div id="submenucase" style="white-space: nowrap;"><img src="../imagescase/2top.gif" width="316" height="35" alt="" title="" style="float:left;" /><a href="../idenix/index.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('cs031','','../imagescase/ba_031.gif',1)"><img src="../imagescase/ba_031.gif" alt="Case Study: Idenix" name="cs031" width="83" height="35" border="0" id="cs031" style="float:left;" /></a><a href="../branding/index.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('cs032','','../imagescase/ba_032.gif',1)"><img src="../imagescase/b_032.gif" alt="Case Study: GEN3 Partners" name="cs032" width="83" height="35" border="0" id="cs032" style="float:left;" /></a><a href="../seating/index.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('cs033','','../imagescase/ba_033.gif',1)"><img src="../imagescase/b_033.gif" alt="Case Study: Seating" name="cs033" width="83" height="35" border="0" id="cs033" style="float:left;" /></a><a href="../annual/index.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('cs034','','../imagescase/ba_034.gif',1)"><img src="../imagescase/b_034.gif" alt="Annual Reports" name="cs034" width="83" height="35" border="0" id="cs034" style="float:left;" /></a><img src="../imagescase/ba_casestudies.gif" alt="Case Studies" width="182" height="35" /></div>
<div id="submenuwhat" style="padding-left: 164px;"><a href="../what/index.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('what','','../imagescase/ba_what.gif',1)"><img src="../imagescase/b_what.gif" alt="What We Offer" name="what" width="194" height="17" border="0" id="what" /></a></div>
<div id="submenuwho"><a href="../who/index.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('who','','../imagescase/ba_who.gif',1)"><img src="../imagescase/b_who.gif" alt="Who We Are" name="who" width="164" height="28" border="0" id="who" /></a></div>
<!-- Container: gives main area the blue background -->
<div id="container" style="background-color: #1ea0dc;">
<!-- Page title -->
<div id="title"><img src="images/title.gif" alt="Idenix Pharmaceuticals" name="pagetitle" width="539" height="115" id="pagetitle" /></div>
<!-- Main Content -->
<div id="maincontent">
<p><img src="images/intro.gif" alt="Idenix Pharmaceuticals" width="482" height="148" /></p>
<h2>Challenge</h2>
<p>Through the startup phase, Idenix focused on
its scientific expertise and processes. Once going public, however, it was
time for Idenix to focus on marketing and promoting its story. It became
imperative to build brand awareness and clearly communicate Idenix’s
objectives to investors, the industry, and the press. </p>
<h2>Solution</h2>
<p>Bluerae collaborated with the core team at Idenix
and distilled their input to create the unifying lead-in message of “The
Power of …”. This phrase was adapted and integrated into a dynamic
set of materials to highlight specific strengths of the company. This clear
messaging, combined with bold imagery and consistent design, immediately
positioned Idenix as leader within the industry.</p>
<h2>Annual Report</h2>
<p>After a successful first annual report,
in which Bluerae emphasized the brand foundation, the following annual reinforced
the idea of continued progress. Keywords, contemporary colors, and blurred
images were used to underscore the advancements Idenix made throughout the
year and its bright future ahead.</p>
<h2>Investor Kit and Corporate Collateral</h2>
<p>After hearing the
company’s needs and challenges, Bluerae recommended steering away from
a requested brochure and instead developed a flexible and adaptable solution
for the investor kit. A CD was created with a brief Flash introduction positioning
Idenix and its messages in an engaging and memorable format. From there the
CDs could be personalized and financial information and fact sheets could
be added or set up as links to the Web, keeping data fresh. To round out
the package, a presentation folder with a series of printed fact sheets and
summary information was created for use by both the investor relations and
marketing teams to customize materials used in outreach.</p>
</div>
<!-- Right Column -->
<div id="rightcolumn" style="width: 195px; margin: 0px 0px 17px 540px; color:#003366; line-height: 13px;">
<h2>Corporate Communications</h2>
<p><a href="#" onclick="MM_openBrWindow('6popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Corporate Brochure</a></p>
<p>HR Brochure</p>
<p><a href="#" onclick="MM_openBrWindow('4popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Identity Development <br />
(stationery, folder)</a></p>
<p><a href="#" onclick="MM_openBrWindow('5popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Quick Facts</a></p>
<p>Backgrounder: Product, Company, Disease</p>
<p>Event Invitations </p>
<h2>Investor Communications</h2>
<p>2004 Annual Report</p>
<p><a href="#" onclick="MM_openBrWindow('3popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">2005 Annual Report</a></p>
<h2>Interactive Communications</h2>
<p><a href="#" onclick="MM_openBrWindow('1popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Corporate
Website</a></p>
<p><a href="#" onclick="MM_openBrWindow('2popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Investor
Presentation/Kit</a></p>
<p> </p>
<p><div style="float:left;"><a href="#" onclick="MM_openBrWindow('testimonial.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')"><img src="../imagescomm/icon_testimonial.gif" alt="Testimonial" width="16" height="18" border="0" /></a></div>
<div style="margin-left: 20px;"><a href="#" onclick="MM_openBrWindow('testimonial.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Client
Testimonial from <br />
Idenix Pharmaceuticals </a></div>
</p>
<p><div style="float:left;"><a href="Bluerae_Idenix_CaseStudy.pdf"><img src="../imagescomm/icon_pdf.gif" alt="Case Study PDF" width="16" height="18" border="0" /></a></div>
<div style="margin-left: 20px;">
<p><a href="Bluerae_Idenix_CaseStudy.pdf">Idenix Case Study (279K PDF)</a></p>
<p><em>updated 8.17.09 </em></p>
</div>
</p>
</div>
<div id="logo" style="clear: both; padding-left: 565px;"><img src="../imagescomm/logo.gif" alt="Bluerae" /></div>
<div id="footer" style="background-image: url(../imagescomm/bg_footer.gif); background-repeat: repeat-x; height:38px;"><a href="../contact/index.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('contact','','../imagescomm/ba_contact.gif',1)"><img src="../imagescomm/b_contact.gif" alt="Contact Us" name="contact" width="99" height="21" border="0" id="contact" style="float:left;" /></a><a href="../index.html" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('home','','../imagescomm/ba_home.gif',1)"><img src="../imagescomm/b_home.gif" alt="Home" name="home" width="46" height="21" border="0" id="home" style="float:left;" /></a><img src="../imagescomm/newyorkboston.gif" alt="New York : Boston" width="630" height="21" /></div>
</div><!-- close container -->
</body>
</html>