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<title>Bluerae Case Study: Idenix Pharmaceuticals</title>
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<h2>Idenix Pharmaceuticals</h2>
<h3>Investor Kit </h3>
<p>After hearing the company’s needs and challenges, Bluerae recommended
steering away from a requested brochure and instead developed a flexible
and adaptable solution for the investor kit. A CD was created with a brief
Flash introduction positioning Idenix and its messages in an engaging and
memorable format. From there the CDs could be personalized and financial
information and fact sheets could be added or set up as links to the Web,
keeping data fresh. </p>
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