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<p><img src="images/intro.gif" alt="GEN3 Partners" width="480" height="126" /></p>
<h2>Challenge</h2>
<p>GEN3 Partners built a solid reputation on its unique approach to solving
technical challenges to innovation through a powerful methodology. But as
the market landscape changed and the competition increased it became necessary
to leverage their uniqueness through a strong brand, clear corporate image
and integrated communications to more accurately reflect their powerful innovation
consulting offerings.</p>
<h2>Solution</h2>
<p>The company restructured its overall approach and applied structure and
hierarchy to its offerings to create an easier to understand dialogue with
their customers. This new approach was then named G3:ID (Innovation Discipline).
With newly organized processes in place, a fresh look and feel was created
utilizing an expandable graphic language to reflect GEN3’s technical
yet approachable style.</p>
<h2>WebSite </h2>
<p>The key challenge for the new website was to be able to tell GEN3’s
complicated story in a way that was quickly understandable and compelling.
Bluerae worked together with the marketing team to restructure the website
in an easily navigable way, utilizing interesting questions and real life
case studies on the home page to draw in the viewer. The engaging and intuitive
format, along with supportive messaging and imagery throughout, successfully
conveys the G3:ID process and advantages.</p>
<h2>Corporate literature </h2>
<p>In an ever-changing business environment it is imperative to have materials
that respond to GEN3’s needs. Bluerae created a flexible and adaptable
marketing communications system to allow for quick updates, while maintaining
the new visual and verbal consistency that is integral to promoting a strong
brand.</p>
<h2>Identity Development </h2>
<p>Part of the overall update to the company involved applying a new color
palette to the logo and creating a fresh set of corporate identity materials.
The bold use of color in a clean and structured layout conveys that GEN3
is established, process-driven, and in touch with contemporary business challenges
and solutions.</p>
<p> </p>
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<h2>Corporate Communications</h2>
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(stationery, folder)</a></p>
<p><a href="#" onclick="MM_openBrWindow('2popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Corporate Literature – Backgrounders</a></p>
<p>Information Diagram</p>
<h2>INTERACTIVE Communications</h2>
<p><a href="#" onclick="MM_openBrWindow('3popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Corporate Website</a></p>
<p>HTML email</p>
<p>Online Newsletter</p>
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<p><div style="float:left;"><a href="#" onclick="MM_openBrWindow('testimonial.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')"><img src="../imagescomm/icon_testimonial.gif" alt="Testimonial" width="16" height="18" border="0" /></a></div>
<div style="margin-left: 20px;"><a href="#" onclick="MM_openBrWindow('testimonial.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Client
Testimonial from Dana Rapaport, Vice President of Marketing, GEN3 Partners,
Inc.</a></div>
</p>
<p><div style="float:left;"><a href="Bluerae_GEN3_CaseStudy.pdf"><img src="../imagescomm/icon_pdf.gif" alt="Case Study PDF" width="16" height="18" border="0" /></a></div>
<div style="margin-left: 20px;">
<p><a href="Bluerae_GEN3_CaseStudy.pdf">GEN3
Partners Case Study (324K PDF)</a></p>
<p><em>updated 8.17.09 </em></p>
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