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<h2>challenge</h2>
<p>Identity and branding projects require defining the company culture, values and personality from an external and internal perspective. To achieve this, we work with all levels of a company to help fully understand your business, challenges, goals and objectives and the best means to reach your target audience. </p>
<h2>solution</h2>
<p>We ask the right questions, we listen, and we process this information in order to glean the essence of the overall brand and positioning. It’s then translated visually and verbally to tell the story in an engaging, succinct, and informative way. We explore how the brand will be used to create the most effective solutions for use in both print and interactive formats. Through Bluerae’s <a href="http://www.bluerae.com/who/approach.html">process</a> and experience, all phases of the project are kept on track and expectations are managed (and exceeded). The final results offer insight on corporate issues, business objectives, and industry trends while reinforcing the corporate brand.</p>
<p><strong>Services Offered:</strong></p>
<ul>
<li>
company and product naming</li>
<li>
key messaging and taglines</li>
<li>
logo and identity development</li>
<li>
identity standards manual </li>
<li>
website development</li>
<li>
intranet and extranet development</li>
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<h2>Burning Glass </h2>
<p><a href="#" onclick="MM_openBrWindow('8popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Identity Development
</a></p>
<p><a href="#" onclick="MM_openBrWindow('9popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Website</a></p>
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<p>Marketing Collateral</p>
<h2> </h2>
<h2>Management sciences for health (MSH) </h2>
<p><a href="#" onclick="MM_openBrWindow('1popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Identity Development <br />
(stationery, folder)</a></p>
<p><a href="#" onclick="MM_openBrWindow('4popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Branding Manual </a></p>
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<h2>Abt bio-pharma solutions, INC. (abs) </h2>
<p><a href="#" onclick="MM_openBrWindow('5popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">Identity Development <br />
(stationery, folder)</a></p>
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