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<h2>Challenge</h2>
<p>In any annual report process, the biggest challenges are to clarify and
distill the information gathered from top level executives in order to create
a clear, focused theme, while working within a strict timeframe and responding
to constantly evolving content. </p>
<h2><strong>Solution</strong></h2>
<p>We ask the right questions and listen to what you have to say in order to
glean the essence of the overall theme. It’s then translated
visually and verbally to tell the story in an engaging, succinct, and informative
way. We explore how the information will be used to create the most effective
solutions for use in both print and interactive formats. Through Bluerae’s
<a href="http://www.bluerae.com/who/approach.html">process</a> and experience, all phases of the project are kept on track in order
to stay on deadline. The final results offer insight on corporate issues,
business objectives, and industry trends while reinforcing the corporate
brand. </p>
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<h2>03.4.1: <br />
CERUS CORPORATION</h2>
<p><a href="#" onclick="MM_openBrWindow('3popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">2008 Annual Report<br />
<em>Cerus Safe </em></a></p>
<h2>03.4.2:<br />
MOLECULAR INSIGHT </h2>
<p><a href="#" onclick="MM_openBrWindow('2popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">2008 Annual Report
</a></p>
<h2>03.4.3:<br />
LIPID SCIENCES </h2>
<p><a href="#" onclick="MM_openBrWindow('1popup.html','CaseStudyPopup','status=yes,scrollbars=yes,resizable=yes,width=660,height=505')">2007 Annual Report<br />
<em>A Transformational Year </em></a></p>
<p> </p>
<p></p>
<div style="float:left;"><a href="Bluerae_Annuals_CaseStudy.pdf"><img src="../imagescomm/icon_pdf.gif" alt="Case Study PDF" width="16" height="18" border="0" /></a></div>
<div style="margin-left: 20px;">
<p><a href="Bluerae_AnnualReport_CaseStudy.pdf">Annual Report Case Study (120K PDF)</a></p>
<p><em>updated 8.17.09 </em></p>
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<p><br />
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